Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 78

B2B Marketing B2C Community 78

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They determine what attributes the product needs to win against the competition. Start with product features.

Product 127

Product Marketing B2B Technical Review 127

The Startup Magazine

APRIL 11, 2024

Including your invoice as a PDF is also encouraged when dealing with B2B clients – some clients will use accounting programs that rely on PDF files to track customer payments. However, that customer may eventually get a new card with a new card number and security code. Should you accept cash?

Software Review 135

Software Review Finance B2B Email 135

View from Seed

JANUARY 27, 2021

You are a “digital native” with a strong interest in new technology and have hands-on proficiency with many online tools for managing social media interactions, event production, and project management. We invest nationally across Consumer and B2B software, while most of our investments are based in NYC, SF/Bay Area, and Boston.

Operations 227

Operations Hiring Seed Stage Software Review 227

View from Seed

MAY 24, 2021

You have unbounded curiosity for emerging trends, a love for experimentation, and you’re always eager to dive into new products and technologies before others do. We invest nationally across Consumer and B2B, while most of our investments are based in NYC, SF/Bay Area, and Boston. All applications will be reviewed confidentially.

Technical Review 120

Technical Review Software Review Seed Stage Cofounder 120

Startup Professionals Musings

AUGUST 24, 2022

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. I assure you of the need to really listen to customer feedback, both proactively in market studies, as well as after-the-sale reviews.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

VC Cafe

FEBRUARY 21, 2023

It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. A high retention rate indicates that customers find the product or service valuable and are likely to continue using it in the future.

Retention 109

Retention Conversion Churn Rate B2C 109

Both Sides of the Table

JANUARY 25, 2015

I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.” Are our users addicted to our product?

Product 150

Product B2B Warrant Technical Review 150

ReadWriteStart

APRIL 8, 2023

In contrast, it left several e-trends: augmented reality, zero coding, the marketplace boom, and product subscriptions are just a few of them. So let’s reveal the e-commerce trends of 2022 and predict the trends for 2023, or, as we may say, crack the Da Vinci code. We will deliver product x every three months with free shipping.”

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Here’s how this gets your marketing and software design off the ground. Working the pain in B2B. Example and pattern.

Software Review 232

Software Review Technical Review .Net Design 232

View from Seed

JULY 31, 2014

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. BUSINESS-FOCUSED (B2B). Network Effect B2B. Finally, productivity mobile calendaring app Sunrise has been adding features which leverage demand-side economies of scale.

Seed Stage 272

Seed Stage B2C Technical Review Disintermediation 272

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. Brand vs product marketing: Friends or foe? They rely on each other for success.

Marketing 110

Marketing Product Audience Equity 110

Version One Ventures

JUNE 16, 2020

trillion is spent in the local government procurement market, but billions are wasted due to scarce competition and outdated processes. When software is used, it’s old, complicated and not user-friendly. It should come as no surprise that government procurement is riddled with inefficiency.

Government 125

Government Seattle Software Review Aggregator 125

Hearpreneur

JANUARY 26, 2022

To prevent hackers from gaining access to your business's checking account, use low-cost software and dual controls to strengthen your payment processes. Press releases are becoming less successful, partly due to the difficulty of obtaining earned media. Photo Credit: Ernests Embutniek. Thanks to Michael Ziarko, No More Chores ! #3-

Software Review 122

Software Review Technical Review Artificial Inteligence Entrepreneur 122

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. And sales enablement software helps arm sales teams with the information they need to close sales. Look at some typical B2B marketing KPIs: Number of leads generated. Site traffic.

B2B 48

B2B Sales Technical Review Software Review 48

VC Cafe

MAY 4, 2021

Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways). people on Twitter are asking for invites to the hottest new product, sharing their excitement (“Follow me”, “come to my session”, “I just posted”). Like in the early days of Web 2.0, We’d love to hear from you !

Audio 139

Audio Software Review Open Source Social Network 139

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Hearpreneur

JULY 13, 2022

Sustainable products and services are slowly coming into the spotlight and they’re all set to take center stage. Digital transactions are now moving beyond B2C transactions & venturing into B2B, P2P, cross-border remittances, & more. It's facing a new wave of technology that will enhance the productivity of translators.

Artificial Inteligence 122

Artificial Inteligence Technical Review Entrepreneur Software Review 122

View from Seed

APRIL 27, 2020

But in this current environment more than ever, there will be some spectacular companies that are getting built that need a bit more seed capital to shore up their product or growth engine prior to a scaling series A (or perhaps as a last step before profitable long term growth).

Cofounder 194

Cofounder Software Review Portfolio Technical Review 194

YoungUpstarts

JULY 1, 2016

If you need a tech solution that will assist with multiple human resources tasks — including payroll and benefits, recruiting, hiring, reviewing employee performance, training, and monitoring time and attendance — then you probably need a specific HR software such as a PEO, or professional employment organization.

Technical Review 140

Technical Review Indianapolis Software Review B2B 140

YoungUpstarts

JANUARY 15, 2019

Usually, small business owners don’t think beyond their quarterly or annual plans and they forget their long-term goals due to everyday hurdles. IBM, the king of the computing world did not build its hardware and software from scratch, but assembled hardware components and shipped in pre-loaded PCs with Microsoft Windows.

Small Business 196

Small Business Software Review Technical Review Viral 196

YoungUpstarts

JULY 26, 2017

by Pravya Pravin, product marketer at iZooto. In 2017, with 5X times faster growth than traditional software market, SaaS finds itself outrunning traditional software product delivery. Cloud software model will account for 1 dollar for every $4.59 spent on traditional software by 2019. Product Updates.

Web 127

Web Software Review Software Technical Review 127

YoungUpstarts

JULY 25, 2016

Clutch , a B2B research firm, recently surveyed 304 SMBs who use cloud-based, online backup solutions to determine how businesses use the technology and what they think about it. In the past two years, 63 percent of small and medium businesses (SMBs) began using an online or cloud-based backup service. Louis based IT company.

Cloud 100

Cloud St. Louis Software Review Technical Review 100

Up and Running

JUNE 4, 2019

If you’re an ecommerce retailer, not only should your line of products be of optimal quality, you need to be able to get them to your customer’s door as quickly as possible. Customers increasingly expect on-demand access to products and services, and this heightened expectation poses great challenges for shipping and fulfillment.

Software Review 75

Software Review Technical Review eCommerce B2C 75

ConversionXL

APRIL 1, 2019

Marketers are intimately familiar with their industry and product. Often, they unknowingly overwhelm or confuse the same visitors they seek to persuade (with long, jargon-filled product pages, for example). Say you work at a SaaS company selling AI software. For marketers in B2B sales, the challenge increases.

Technical Review 133

Technical Review Marketing Software Review Audience 133

YoungUpstarts

MAY 16, 2019

Even with project management software, a well-trained team, and the best of intentions, it’s not uncommon to see projects take much longer than planned and blowing the budget- sometimes by a lot. However, you can diffuse scope creep by utilizing strong project management and ownership over the end-product.

Software Review 140

Software Review B2B Metrics Management 140

Agile VC

MAY 13, 2013

While our portfolio at NextView is roughly equally weighted to consumer facing and B2B companies, it seems that for consumer companies in particular being first mover confers little benefit and the drawbacks probably outweigh whatever weak advantage might exist. First Movers. Atari (home video game consoles). Twitter (microblogging).

Cloud 205

Cloud B2B Software Review Technical Review 205

Both Sides of the Table

NOVEMBER 3, 2015

Today we’re proud to talk more about Grove Labs – we really hope you’ll quickly check out this innovative product and we think many of you will be as impressed with Grove as we have been. Their vision is to create technology and products for a world where food is grown in and around where people live.

Technical Review 150

Technical Review Software Review Founder Boston 150

Duct Tape Marketing

JUNE 23, 2022

Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] Click on over and give us a review on iTunes, please!

Community 90

Community B2B B2C Technical Review 90

ReadWriteStart

MAY 16, 2018

Plenty of sales fall through due to issues beyond the salesperson’s control, and those issues are often a result of the company’s product or service. Salespeople are only as strong as the product or service they’re looking to sell. Modern consumers prefer to do most product research on their own. Cloud solutions.

Sales 90

Sales Technical Review Artificial Inteligence Software Review 90

ConversionXL

NOVEMBER 24, 2021

79% of consumers trust an online review as much as they would a recommendation from a friend. And 94% of shoppers state that just one bad review has convinced them not to buy from a company. You can’t avoid negative reviews, opinions, and comments altogether. Notice that the reviews are about Rand, not about SparkToro.

Reputation 134

Reputation Audience Management Social Media 134

Venture Chronicles

AUGUST 30, 2012

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. B2C and B2B is dead. It doesn’t make sense.

B2C 36

B2C B2B Technical Review Software Review 36

YoungUpstarts

JUNE 11, 2017

LinkedIn is another social tool for businesses yet offers a B2B angle for networking and reaching out. Another small traditional marketing method now sometimes overlooked due to our transactions in the digital world is the business card. Then we come to good old-fashioned networking.

Database 164

Database Software Review Dividend Social Media 164

YoungUpstarts

JUNE 10, 2019

Even with project management software, a well-trained team, and the best of intentions, it’s not uncommon to see projects take much longer than planned and blowing the budget – sometimes by a lot. However, you can diffuse scope creep by utilizing strong project management and ownership over the end-product.

Software Review 113

Software Review B2B Metrics Management 113

Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. million readers, and regularly appears on more than 75 TV stations across the country. [19:46] How do you think podcasting and B2B sales will look in the next 5 years? [23:02]

Lead Generation 59

Lead Generation Networking PR B2B 59

Version One Ventures

SEPTEMBER 17, 2013

This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? How do we differentiate between B2B start-ups that sell to many vs. sell to a few?

Fractional CTO 154

Fractional CTO Software Review Viral Sales Cycle 154