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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. The marketing cost for the campaign totaled $122.50. Data-driven targeting. Digital ad spending in the U.S.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Since one customer inevitably falls into more than one cohort, the analysis gives meaning to their lifecycle behavior from different perspectives—the product they bought, the campaign that converted them, when they ordered, and so on.

Retention 126
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The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

ConversionXL

The first two are more familiar to B2B marketers; the last one often applies to B2C. How do you win a presidential campaign? Run the best campaign. Give actionable steps: Write your introduction after you’ve written the rest of the article. The way someone thinks about something. The way someone feels about something.

Analytics 161
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How Typeform Stands Out In A Crowded Market

Duct Tape Marketing

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. Semrush is your one stop shop for online marketing, build, manage and measure campaigns across all channels faster and easier. Get Semrush.

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

In the rest of this article, I will share with you a basic process you can use to build upon. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? This information is crucial in maintaining scent from the creative to the landing page and rest of the customer journey.

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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? Painting a clear picture of what you aim to achieve in the short- and long-term makes a strong case for the decisions you’ll make throughout the rest of your content strategy. What are your goals for the next 3-6 months?

Audience 127
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[Review] Taking Down Goliath

YoungUpstarts

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. In planning for your digital campaigns, there are three areas worth nothing. Six Stages in Digital Advertising Campaigns. Define campaign messages.