Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Who are the decision makers at an ideal customer (CEO, VP, Director, Manager, etc.)?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JUNE 8, 2017

” How does Netflix manage to find the right show for the right user so quickly? To exploit that data, you will need a way to made it available in your website or app during the user’s session, for example using a tag management system like Google Tag Manager. That data could be first-party, second-party or third-party.

Programming 97

Programming Revenue Analytics Software Review 97

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. I''ll discuss each one below. 1) Enterprise Sales. Organizationally, SDRs may even work under the marketing organization while the closers work for sales.

Sales 50

Sales Technical Review Software Review B2B 50

Occam's Razor

DECEMBER 9, 2013

Definitely do not start Tweeting or embarrassing your brand on Facebook (we'll do that in a bit). From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter. Definitely not in step one. Don't do paid search. Not in step three.

Analytics 165

Analytics Marketing Channel Metrics 165

Austin Startup

JANUARY 21, 2018

New definition of busy One week on a Startup Catalyst Mission is like a month at home. It was the same in London, except I managed to fit about double (the workload) into those same hours! When we weren’t together we were on our “random subject” Slack channel for insomnia chat, discussions on how to find coffee (and each other!),

Curation 54

Curation Australia Cofounder B2C 54

Occam's Razor

JUNE 11, 2014

We definitely stink less in most cases. From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). B2C sites like Travelocity and Fry's have not cornered the market on this. I mean look at Zappos.

Design 151

Design Software Review Technical Review Mobile 151

Duct Tape Marketing

FEBRUARY 2, 2023

That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] 19:38] Talk a little bit about the technology aspect of a community from a practical standpoint – how does community management play into this? [22:43] Could you expand on that idea? [19:38] I don't know.

Community 83

Community Marketing Audience Networking 83

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. In a B2C context, you definitely want to give the chat option to customers who got something in their cart but have yet to complete the purchase. Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Duct Tape Marketing

MARCH 30, 2022

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing: Learn more here. Dale Bertrand (02:11): Well, thinking of it as an evolution is definitely the right way to think about it. A lot of it depends on whether you're B2C or B2B. More About Dale Bertrand: His agency — Fire & Spark. Like this show?

Technical Review 87

Technical Review SEO Metadata Algorithm 87

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. It opens the door for marketers to share their brand story with millions and billions of people active on various social channels. There is always that anxiety to get started. Promoted Tweets.

Social Media 61

Social Media Media Marketing Lead Generation 61

Occam's Razor

JULY 22, 2013

My definition of the audience in the See stage are "all people who wear clothes." Identify gaps in our content/engagement/channel strategy on the web, 2. Is it our management team's lack of ambition? You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels?

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

MARCH 21, 2017

Influencer marketing works in part because it bypasses the very real shortcomings of channels like display. We have been focused on improving and expanding our influencer marketing channel since then (20 months ago).”. There are some pretty definitive rules of engagement. How Does the Influencer Marketing Relationship Work?

Marketing 78

Marketing B2C Social Media Channel 78

Up and Running

MAY 8, 2015

Managing expectations can definitely be a balancing act. Managing expectations is an aspect of business that is often overlooked while establishing client relationships. The last step in managing and ultimately fulfilling client expectations is by far the easiest, but it’s also one of the most crucial. Let’s take a look.

Management 60

Management B2C B2B Retention 60

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Google Plus.

Social Media 166

Social Media Metrics Conversion Media 166

Designmantic Blog

MARCH 6, 2018

She had over 15 years doing product management and corporate management before she became an entrepreneur. If there is one person who is able to provide creative solutions to complicated problems for governments, corporations and NFOs, it is definitely Holly Ransom. Holly Ransom. Website: emergent.global. Katherine Keller.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Cracking the Code

OCTOBER 10, 2008

To learn more about the CAC ratio and CLTV, you can read Philippe Botteri’s white paper “CAC Ratio - One Number to Manage your SaaS S&M Spend” also available at www.bvp.com/saas. Together, CMRR, Cashflow, Churn, CAC, and CLTV make up the “5 C’s of SaaS Finance. Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Brandanew

MAY 14, 2015

By definition, they are closer to both their products/services and their customers, so their passion – so critical to good content marketing – is genuine, authentic, and accessible. Timing is a significant component of the impact of content marketing, and small brands are, by definition, able to move from idea to publishing in real-time.

Social Media 100

Social Media Marketing Technical Review Distribution 100

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

JULY 18, 2017

It seems like the definition of product analytics is always changing, but I like definition from the folks over at Amplitude : “Product analytics show you who your users are, what they want, and how to keep them”. Questions such as: What marketing channels are driving the best users (i.e. Product Analytics Defined.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

It seems like the definition of product analytics is always changing, but I like definition from the folks over at Amplitude : “Product analytics show you who your users are, what they want, and how to keep them”. Questions such as: What marketing channels are driving the best users (i.e. Product Analytics Defined.

Analytics 107

Analytics Product Channel Retention 107

Up and Running

MAY 21, 2014

So for starters, my definition of marketing, and it’s really one that I’ve been using for a long time, is “getting someone who has a need to know, like, and trust you;” I think that’s the first half of the game that we have to really work on before we’re really ever get the opportunity to sell someone.

Marketing 72

Marketing Social Media Sales Media 72

Occam's Razor

JUNE 7, 2017

Win Big: Stop Posting Content for Organic Reach On Social Channels. + And while I’m focusing on Facebook for the sake of simplicity, everything in this post applies to all other Social Media channels. Consider this as well for all brands… There is no native discovery model on these Social channels. Bottom-line. The uselessness.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60

VC Cafe

JANUARY 16, 2011

The Mobile World Congress , possibly the largest International technology conference and definitely the most important mobile conference of the year is taking place in Barcelona this February 14-17. Its i-nigma solution comprises of a mobile multi-barcode reader application and an integrated platform for managing barcode services.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

VC Cafe

MARCH 27, 2022

The definition of the space is still vague. The Cambridge Dictio nary added a definition for the Metaverse this week : Source: Cambridge Dictionary. Some might find this definition too limiting. Metaverse – it has both B2B and B2C applications. How to manage platform risk (Source: Startup Illustrated ).

Cofounder 179

Cofounder Venture Capital Equity 179