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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. Software as a Service (Saas) benchmarks. You can read more about the methodology here and download a high res PDF here. 500 Startups created a helpful primer on key B2C metrics.

B2C 141
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Clubhouse put a big bullseye on social audio

VC Cafe

Discord Channels – Spotify – Fireside (Mark Cuban’s investment) – Facebook(Rooms?) – Open Source (Jam) – Telegram (voice chats 2.0) #audio pic.twitter.com/gVB5h0IcMC — Eze Vidra (@ediggs) April 2, 2021. Mumble – the first wide spread free and open source software for VoIP. Bootstrapped.

Audio 139
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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. And that looks different for a B2C journey versus a B2B journey. And really, because everybody knows there's so many different channels we can be working on as marketers that we're stretched pretty thin in terms of what we're doing.

SEO 68
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9 Reasons Why Small Businesses Should Care About Content Marketing

Brandanew

And with so many digital channels, platforms, and opportunities, this is indeed a recurring worry, especially for small businesses and startups. They sell software and apps. If you’ve ever been on Hubspot’s blog, you’ve probably downloaded one of their templates or whitepapers and already know.

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What Is Engagement Marketing And How Does It Help A Business?

YoungUpstarts

Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences. However, various companies may prefer B2C engagements to B2B. Marketing through these channels may also require businesses to measure campaign performance using certain tools. Captures Interests.

B2C 165
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How to Build a Product Launch Strategy

ConversionXL

Your team needs clarity on and belief in what they’re selling in order to persuade others to purchase, download, or sign up. They began with 2,015 monthly downloads in September 2020. By February 2021, they had 8,918,198 monthly downloads : . But their awareness and engagement campaign is one for the record books.

Product 96
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127