ConversionXL

NOVEMBER 22, 2022

For example, if your goal is to boost sales by 20% over the next quarter, you might set multiple KPIs to get the full picture of how your team is progressing (e.g., For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

AUGUST 25, 2021

Eventually, your first set of products will reach a sales peak, which means you may start to notice a plateau in profits and customer engagement. If you can’t find anything that matches your needs, you may have just discovered an opportunity to break into a new industry. Consider the benefits of selling wholesale.

B2B 118

B2B Audience Software Review B2C 118

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. The real work: Matching learning to tasks, not individuals. Learning styles should try to “match the unit of content to the best way to create meaning for most students,” or, in a marketer’s case, the most prospects.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

MARCH 3, 2021

For this reason, getting more out of your PPC spend is not just about properly optimizing; it’s about using all of that PPC data to shape a smarter SEO strategy. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. Why PPC is an effective short term strategy, but SEO is the long game.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

NOVEMBER 8, 2018

In search results, earning the answer for a voice query depends largely on the implementation of SEO best practices. Other learnings offer greater specificity or diverge slightly from SEO best practices: Keep answers under 30 words. Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). This is a good practice not only for SEO but also user experience. Match your system to the real world. Page headers.

B2B 73

B2B Design Matching Search 73

ConversionXL

FEBRUARY 3, 2017

Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. Are you aware of your profit margin on every type of sale? According to the benchmark report, most affiliates work in the B2C space (79.45%). Some people confuse affiliate marketing with referral marketing. Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. If I'm doing SEO for keyword cluster xyz, what am I really solving for? You want sales, yes. Oh, and what is that small SEO effort at the very top?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 6, 2015

PPC, SEO, IT, brand, etc.) Basic combination: sales backend, Google Analytics e-commerce, and Optimizely. How to manage it… Always integrate your testing tool with Google Analytics to see if the revenue numbers (mostly) match up. In Los Angeles, the wind is what affects beer sales. Flicker Effect. What gives?

PPC 48

PPC Software Review Technical Review Campaign 48

Mike Michalowicz

FEBRUARY 11, 2013

Look for decision makers with events that are a match for your product or service. If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. HARO Gift Bags. No spamming!

Small Business 167

Small Business Marketing PR Social Media 167

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect. Investment stopped, and entrepreneurs focused on other categories.

B2C 136

B2C B2B Demand Vertical 136

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Then they match it back to their rules engine that serves me the best options. "Let's just get people on the phone and our sales reps will convert!" " I realize that ADT has always done phone sales and is comfortable with that.

Web 164

Web Design Marketing Security 164

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. This enables you to get reach on both, but prevents SEO cannibalization. How do most visitors feel about video? File Size Matters.

Video 48

Video Conversion Mobile Search 48

Hearpreneur

DECEMBER 15, 2017

The company that employed us began putting profits above people and new sales above client retention. They recognize the average lifespan of a client is 3-6 months, so they implement a strong sales team to consistently search for new clients. The differences between B2C and B2B within the same brands were staggering!

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Field length should match estimated text size. Marketing/Sales optimization funnel. Preferences, intents, etc. Action-level personalization.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. An example of the implication: Don't expect short term sales/revenue from any social participation. Let's look at B2C companies. So, let's fix that error. There is no Do intent!

Social Media 60

Social Media Media B2C B2B 60