Mucker Lab

APRIL 6, 2023

Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales?

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Image Source. New visitor vs returning visitor.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

MARCH 6, 2019

The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). LinkedIn video ads: tech specs, targeting, metrics, and cost. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). LinkedIn video ad metrics. Image source ).

Video 129

Video B2B Technical Review Campaign 129

Seeing Both Sides

JULY 11, 2013

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

ReadWriteStart

JANUARY 10, 2020

Into the realm of visual merchandising, we are going to see how this vital and exciting marketing technique can propel sales in the fashion business. The key factors that boost several metrics via visual merchandising are as follows: Engagement and time-on-site. remains the core medium to draw customers and increase revenue.

Startup 78

Startup eCommerce B2C Metrics 78

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. This post gives you a data-backed approach to win more repeat sales. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

ReadWriteStart

NOVEMBER 14, 2023

They can, however, consistently be grouped into three: (1) Business to Business (B2B) startups, (2) Business to Consumer (B2C) startups, and (3) Business to Business to Consumer. As these kinds of startups serve both businesses and consumers, startups can tap into dual revenue streams , propelling them forward at an accelerated pace.

B2C 120

B2C Startup Acquisition Finance 120

Duct Tape Marketing

JUNE 7, 2023

Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. Tiffani emphasizes the need for a balanced approach to company strategy that involves all stakeholders, including IT, Marketing, Sales, Operations, and HR. with Tiffani Bova. That's right.

Employee 76

Employee Technical Review Advisory Board Sales 76

YoungUpstarts

SEPTEMBER 11, 2013

This concept, according to Extraprise , is seen as real time revenue optimization. In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. Others data Extraprise metrics'

Metrics 133

Metrics B2C B2B Channel 133

Austin Startup

MAY 29, 2019

and therefore the sales?—?that Brands would get higher margins but lower revenues while retailers would get lower margins but higher revenues (generally speaking, with Apple being a notable exception owning both sides of that for much of their sales). The retailers were to provide the audience?—?and

Networking 48

Networking Fractional CTO CTO Hire B2C 48

ReadWriteStart

JUNE 13, 2023

For many of our clients, all of these free listings can add up to 3% – 5% of their revenue, which can mean millions for a large company. Another marketing-related error that starting entrepreneurs will often commit is failing to measure the right metrics. Entrepreneurs will often not focus enough on sales.

Cost 78

Cost Entrepreneur ChatGPT B2C 78

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7

SEO 80

SEO eCommerce Analytics Software Review 80

The Startup Magazine

APRIL 24, 2020

Whether you’re interested in selling a website you built from scratch, or want to sell your Amazon-based B2C brand, there are many different baseline factors that go into determining an appropriate website valuation number. but we do cover the rudimentary metrics (along with tips for improving your own site’s value).

eCommerce 91

eCommerce Valuation B2C Revenue 91

Austin Startup

JUNE 26, 2019

You might notice what’s not on that list above: revenue, investors. No revenue isn’t always a problem for venture-style businesses; no investors + no revenue = challenges for most founders without tremendous self-funding. swing for the fences category-building B2C software capital?—?wasn’t Hello Chris Yeh!)

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

YoungUpstarts

SEPTEMBER 11, 2013

This concept, according to Extraprise , is seen as real time revenue optimization. In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. Others data Extraprise metrics'

Metrics 100

Metrics B2C B2B Channel 100

ConversionXL

APRIL 28, 2020

To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. Honorable mention: The DemandGen Framework.

Demand 101

Demand Revenue SQL B2B 101

Occam's Razor

DECEMBER 9, 2013

It does require working with your CMO, VPs, Directors, IT, Offline Sales, UX, IT, and more people than you could ever imagine. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. It is worth it.

Analytics 165

Analytics Marketing Channel Metrics 165

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs account for 54% of all US sales. In addition, look at Facebook’s revenue per user growth globally over the past few quarters. SMBs represent 55% of jobs and 66% of all net new jobs since the 1970s.

Social Media 185

Social Media B2B North America Media 185

Mike Michalowicz

JUNE 2, 2015

While lots of folks get themselves needlessly worked up over five years’ worth of financial projections, an incredibly useful metric can be a company’s immediate ability to pay its bills. Profit Margin = Net Income/Sales. AR Turnover Ratio = Sales/Average Accounts Receivable. Days To Convert A Lead To A Client.

Metrics 60

Metrics B2C Equity B2B 60

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

David Teten

DECEMBER 3, 2019

I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MARCH 31, 2021

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? Cold email and referrals have often been quite effective.

Audience 127

Audience Non-Compete Distribution Channel 127

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Ad Industry Metrics. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. B2C Email Marketing. More Categories.

Social Media 86

Social Media Media B2C New York 86

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Or, revenue or AOV, depending on what you've identified as supreme in your Digital Marketing and Measurement Model.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. is an AI bot which helps companies refine their sales pitch to VCs. Pitchbot.vc

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. at 11:09 AM. Great list!

Software Review 48

Software Review North America Europe Metrics 48

Steve Blank

NOVEMBER 5, 2009

Your goal was to preserve your cash while you turned these guesses into facts and searched for a repeatable and scalable sales model. A Progress Graph on the right visually shows how far you’ve come (in whatever units of goodness you’re tracking – revenue, units, users, etc.) Did the VC’s like your team ?

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. Worldwide Smartphone Sales by Operating System , in thousands. Nothing complicated here.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Seeing Both Sides

AUGUST 16, 2012

Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. Going B2C was daunting and not in our core DNA,” Kaufer remarked. Big Data meets travel…in 2000.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Up and Running

JULY 10, 2017

It’s critical to understand the metrics in terms of dollars per additional user, as you’ll have to spend this amount to serve thousands of your non-paying customers. It’s mostly popular with B2C markets. Solving the equation of value and revenue for your SaaS product is not easy. Youtube ads. $1 1 freemium.

Startup 110

Startup Non-Compete Viral Software Review 110

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) LTV/CAC – Understanding the golden metric. Segmenting CAC to prioritize channels.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. The causal impact does not have to be on Revenue.

Social Media 60

Social Media Media B2C B2B 60

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Could be wasting sales and customer success time if not).

Conversion 48

Conversion Churn Rate Retention Metrics 48