Duct Tape Marketing

DECEMBER 17, 2019

At the time, I had a blog that became popular about traveling around the world and living in this orphanage out in Africa. And if you had a blog back in 2005 2006 you probably were blogging on blogger.com on Blogspot. Why don’t you start tweeting, you know about the same kind of stuff you’ve been blogging about.”

Social Media 39

Social Media Media Framework Advertising 39

Seeing Both Sides

DECEMBER 20, 2010

Most of the reports breathlessly describe the explosive revenue and customer growth the company has achieved in two short years and what a breakthrough the model represents (an example can be found in John Battelle's hagiographic blog post). But haven’t we seen this movie before in the world of direct marketing?

Direct Marketing 50

Direct Marketing Database Advertising Email 50

Duct Tape Marketing

OCTOBER 30, 2019

There’s a lot of friction between marketing and sales. But here, it’s a combination of marketing and selling using micro-focused campaigns to help a sales rep break through to someone of great importance, so really these are top accounts, not prospects. You want to include them in your campaign.

Marketing 32

Marketing Campaign Naming Sales 32

ConversionXL

FEBRUARY 8, 2016

They’re also two triggers that direct marketers and copywriters have been well aware of for years. According to the Wheel of Persuasion , the most important ingredient in an effective fear appeal campaign is ‘perceived efficacy’. They’re also two triggers that direct marketers and copywriters have been well aware of for years.

Campaign 48

Campaign Texas Conversion Non-Compete 48

Duct Tape Marketing

MAY 9, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. This is really my new go-to CRM, ESP, marketing automation, really low cost. Check out Active Campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive.

Search 31

Search Technical Review SEO Small Business 31

Rob Go

AUGUST 10, 2011

Note: This is a guest blog post by David Knox. David is a partner at Rockfish Brand Ventures, the investment arm of Rockfish Interactive , a leading digital agency focused on brand and consumer marketing. He blogs at hardknoxlife.com and you can follow him on Twitter at @daveknox. . Twitter’s Role in Acquire.

Advertising 62

Advertising Valuation Channel Distribution 62

crowdSPRING Blog

FEBRUARY 11, 2019

To help businesses with their online and offline advertising campaigns. And, blogging is another effective content marketing strategy. Blogging and ebooks are great ways to establish authority, build your organic search ranking through strong SEO practices, and collect email address leads. American Marketing Association.

Small Business Administration 86

Small Business Administration Small Business Social Media Elevator Pitch 86

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

Here’s the text transcript as a blog post (warning – this is 40+ pages long!). Who here knows of my blog, www.Entrepreneurs-Journey.com? I’ve been blogging for four years, and this talk has very little to do with blogging, but that’s how I’ve established my business and built up a profile online. Hi everyone.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Occam's Razor

AUGUST 28, 2006

there is no hype around this metric (hopefully this blog post will fix that! : )). Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement.

Retention 48

Retention Email eCommerce Software Review 48

Austin Startup

FEBRUARY 24, 2019

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. I programmed since the time I was seven-years old, as I explain in my blog post on why I named this blog?—?Lucky7?—?in Digital retail spoke to my passion since I was a child. in honor of my mother.

Software Review 48

Software Review Sales Cofounder Analytics 48

Women Entrepreneurs Can

JANUARY 19, 2021

Effective marketing is at the core of any online strategy. However, all too often, people think that effective marketing is simply knowing how to advertise. Direct marketing like that is useful, and it is one of the best ways to get a short-term surge of customers when you start a campaign. Understand the Funnel.

Marketing 52

Marketing Social Media Campaign Advertising 52

ConversionXL

DECEMBER 30, 2015

There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. Direct Marketing vs. Transactional: Which Is Best? There are two primary types of emails that you should be concerned with in eCommerce: direct marketing and transactional. Not necessarily.

eCommerce 48

eCommerce Email Conversion Marketing 48

Duct Tape Marketing

DECEMBER 11, 2019

And when everybody… When every other company was building chat bots for the sake of building chat bots, we were actually… We came up with this term “messenger marketing” and now it seems like everybody’s using it. But if you go to messenger marketing.com you will actually reach our blogs.

Marketing 41

Marketing SMS Channel Conversion 41

Occam's Razor

JANUARY 30, 2012

And it is not all social media, it is just the money made from the company's own social media efforts by using the right campaign parameter. Try to look at your top 25 campaigns and compare conversion rate. In this case, I've done that by adding a filter to segment revenue to only show social value. That is a lot of traffic.

Analytics 145

Analytics Metrics API Web 145

The Startup Magazine

OCTOBER 15, 2018

Content marketing is a marketing method that involves disguising the direct marketing of a product to an audience. Essentially, content marketing is an informational campaign, usually executed over social media, designed to educate and inform a demographic about the uses and practicality of your product.

Marketing 122

Marketing Social Media Campaign Startup 122

Duct Tape Marketing

JUNE 1, 2017

Remember to test these strategies to see what works with your email campaign. A drip campaign makes sense for new subscribers. Set up a marketing campaign that schedules friendly reminders about the products they left behind. All email marketing campaigns begin by asking for the prospect’s name and email.

Email 60

Email Customer Marketing Campaign 60

Occam's Razor

AUGUST 6, 2007

In your web analytics tool simply go to the Referring URL's / Sites report and take a look, you'll find something like this…… For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 above) seem to be doing much better.

Metrics 120

Metrics Analytics PPC Campaign 120

Duct Tape Marketing

MAY 30, 2012

No matter how important social media use has become in the marketing mix, email is still the most cost effective and responsive form of direct marketing – particularly if you build and manage your list with care. Get as many people as possible to subscribe and market to them all like numbers. Make the first 30 count.

Email 67

Email Clickthrough Lean Social Media 67

Occam's Razor

JULY 31, 2006

Matt Belkin, you have read his interview on this blog, has a great alternative point of view on this, click here for that.). If you have read this blog for any amount of time you know I love two things: trends and segmentation (more on this later). Is your company heavily into Direct Marketing (email, snail mail etc)?

Analytics 115

Analytics Conversion PPC Metrics 115

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. Report tangibly and make content marketing comparable to direct marketing channels.

PPC 48

PPC Analytics Video Non-Compete 48