Steve Blank

MARCH 15, 2011

By now the nine teams in our Stanford Lean LaunchPad Class were formed, In the four days between team formation and this class session we tasked them to: Write down their initial hypotheses for the 9 components of their company’s business model (who are the customers? what’s the product? what distribution channel?

Business Model 236

Business Model Nebraska Peru Germany 236

Steve Blank

NOVEMBER 5, 2009

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? How many are there?

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

Steve Blank

JUNE 25, 2009

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. So their management teams were insisting that they OEM (buy from someone else) these products.

Technology 138

Technology Silicon Valley Fractional VPE Part-Time VPE 138

Steve Blank

MAY 14, 2012

The excerpts, which appeared first at Inc.com , highlight the Customer Development process, best practices, tips and instructions contained in our book. ———– Whether your venture is a new pizza parlor or the hottest new software product, beware: These nine flawed assumptions are toxic.

Balance Sheet 335

Balance Sheet Business Model Customer Development Metrics 335

YoungUpstarts

SEPTEMBER 12, 2012

You take that money and invest a good portion of it in traditional sales and marketing efforts — including product developers, creative people, and salespeople, all of whom are paid to figure out what buyers want and to say good things about your company — in a quest to get even more customers. Close the sale.

Customer 168

Customer Social Media Retention Canada 168

Steve Blank

SEPTEMBER 24, 2009

The Founder’s New Insight Smart founders are never satisfied with simply executing their current business model, they are constantly observing, orienting and deciding whether their current business model can be made better. It’s a natural part of learning about your customers and business model.)

Customer 195

Customer Silicon Valley RSS California 195

Steve Blank

JANUARY 6, 2014

In the last few years Agile and “Continuous Deployment” has replaced Waterfall and transformed how companies big and small build products. Agile is a tremendous advance in reducing time, money and wasted product development effort – and in having products better match customer needs. It enables new business models.

Continuous Deployment 329

Continuous Deployment Customer Agile Cloud 329

Steve Blank

NOVEMBER 18, 2010

A business plan has a set of assumptions (who’s the customer, what’s the price, what’s the channel, what are the product features that matter, etc.) that make up a business model. Yet by first customer ship most of the business model hasn’t been validated or tested.

Burn Rate 247

Burn Rate Management Business Model Customer Development 247

K9 Ventures

AUGUST 13, 2010

So the departments either didn’t have the capacity to pay or it would be an endless sales-cycle, where we would spend lots of time on the sales, but it still wouldn’t close. In the end the revenue simply wasn’t enough to make a sustainable business and so we had to switch gears once more (in today’s parlance that would be a “Pivot”).

Revenue 72

Revenue Developer Java Customer Development 72

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. Every large company, whether it can articulate it or not, is executing a proven business model (s).

IRR 335

IRR Startup Business Model Agile 335

YoungUpstarts

OCTOBER 10, 2012

If so, the business world is full of specialists who are all too eager to help. Talented product developers. Customer content and engagement built rapid growth in the success of Intel ’s social media and Web-based marketing efforts, increasing “customer contacts” by a factor of tenfold and overall page views by 100x.

Customer 154

Customer Fractional CTO Canada Technical Review 154

YoungUpstarts

OCTOBER 22, 2012

It must cross boundaries, working cooperatively with other divisions in your business such as sales, marketing, social media, PR, product development, and the like. Too often salespeople may “hoard” their prize references, fencing them off from big opportunities to promote or close business for you.

Programming 145

Programming Customer Social Media Advisory Board 145

Startup Lessons Learned

APRIL 14, 2009

What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) In fact, this company hasn’t shipped any new products in months.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Steve Blank

MARCH 11, 2015

I suggested the best place to start the conversation is with the 21 st century definition of a startup: A startup is a temporary organization designed to search for a repeatable and scalable business model. Startups have finite time and resources to find product/market fit before they run out of money.

Widget 120

Widget Lean Business Model Metrics 120

conversionxl.com

SEPTEMBER 10, 2013

It’s Not a Conversion Problem, It’s a Customer Development Problem. Not because they have a conversion problem but because they never really nail the product or how to market it. This is a customer development problem. So What is Customer Development? Extra Lucrative Conversion Advice.

Customer Development 60

Customer Development Conversion Developer Customer 60

Startup Lessons Learned

JULY 29, 2009

Startups especially can benefit by using technical debt to experiment, invest in process, and increase their product development leverage. The biggest source of waste in new product development is building something that nobody wants. Leverage product development with open source and third parties.

Technical Review 168

Technical Review Software Review San Francisco Lean 168

Startup Lessons Learned

FEBRUARY 7, 2013

A few of the detailed case studies include: Tech legend Bill Gross building an MVP in 1999 to test demand for online car sales, which grew into CarsDirect.com. PayPal, under the leadership of David Marcus and Bill Scott, re-defining and re-engineering itself by embracing Lean Startup to improve the product experience. It's a big tent.

Lean 167

Lean Entrepreneur Agile San Francisco 167

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

Vertical 122

Vertical Silicon Valley RSS Marketing 122

YoungUpstarts

AUGUST 15, 2017

When managed well, your superusers can take a lot of pressure off your sales and marketing teams, while also building a rabid ‘fan’ culture that gives you confidence in making future investments. But first, you have to nurture your existing superusers while also developing new ones. Build a path to superuser status.

Community 124

Community LLC Customer Developer 124

ConversionXL

JUNE 14, 2021

For example, two days after they cancelled their subscription to your SaaS product. Let them know it’s not a thinly-veiled sales call. Invite your customer segments to an interview. We’re in the process of improving our landing page builder, and part of this is speaking with past customers to see what we can do better.

Software Review 158

Software Review Audience Differentiation Framework 158

Startup Lessons Learned

AUGUST 16, 2010

It requires separating the product launch from the marketing launch (see Dont Launch ) as well as other staple Lean Startup tactics: minimum viable product, split-testing, customer development and the pivot. That is customer development. That is the essence of proving the business in micro-scale.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Steve Blank

NOVEMBER 1, 2010

When it was spun out as a a separate company, Iridium’s 1990 business plan had assumptions about potential customers, their problems and the product needed to solve that problem. They made other assumptions about the type of sales channel, partnerships and revenue model they would need. Lessons Learned.

Business Plan 335

Business Plan Customer Business Model Customer Development 335

Steve Blank

NOVEMBER 4, 2021

Modern entrepreneurship began at the turn of the 21 st century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. Other products used and their functions.

Customer 420

Customer Marketing Lean Vertical 420

Up and Running

MAY 23, 2016

The one-page pitch format is also more suitable for SaaS businesses that are constantly testing new ideas. Your pitch is going to cover your strategy (what you’re going to do), your tactics (how you’re going to do it), your business model (how you will make money), and your schedule (who is doing what and when).

Software Review 74

Software Review Software Delaware Forecast 74

Steve Blank

JULY 29, 2013

Its goal is to take the original idea and search for a repeatable and scalable business model - first by finding product/market fit, then by testing all the parts of the business model (pricing, channel, acquisition/activation, partners, costs, etc.). Filed under: Customer Development , Family/Career/Culture.

Cofounder 335

Cofounder Advisory Board Customer Development Leadership 335

Steve Blank

JANUARY 21, 2010

To get to this Transition stage, the company needed passionate visionaries who can articulate a compelling vision, agile enough to learn and discover in real time, resilient enough to deal with countless failures, and responsive enough to capitalize on what they learned in order to secure early customers.

Agile 120

Agile Development Team Review Leadership Merger 120

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

They have many, many man-years of development and customer development in them. You have your general management meeting and in your general management meeting you talk about product development, about marketing and about finance. Edwin: Oh sorry, so the business model. Edwin: I know. Edwin: Yes.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Startup Lessons Learned

MARCH 13, 2009

In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. Do some Customer Development instead. You have to know your business model. Help you raise money. But dont be too sure.

San Francisco 168

San Francisco PR Lean Early Stage 168

ReadWriteStart

JUNE 20, 2012

In existing companies, the goal of traditional product management and marketing is to develop a market-requirements document (MRD) for engineering that contains the sum of all possible customer feature requests, prioritized in a collaborative effort among Product Management, Marketing, Sales and Engineering.

Customer 119

Customer Advisory Board Engineer Cofounder 119

maplebutter.com

JANUARY 8, 2013

Or should I launch products and a startup for each of them, focusing on only 1 product at a time? I would focus on one product and set a goal to generate $1M in yearly revenue from it. Do that – nothing else but one product / company / focus and get to $1M in sales with atleast $15% net profit. do something else.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

techcrunch.com

OCTOBER 23, 2010

Nosake From nothing to losing money every month with no business model in sight. Everything Seth said is absolutely spot on, except I’d encourage founders to make sure they do some customer development (even in the consumer space) in parallel to cranking out the first product. How to get there.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Startup Lessons Learned

JANUARY 28, 2009

Because, unless you are working in an extremely static environment, your product development team is learning and getting better all the time. On the one hand, I think they have an urgent problem, and need to invest 100% of their energy into finding a business model (or another form of traction). Great post, Eric.

San Francisco 79

San Francisco Lean Continuous Deployment DC 79

Steve Blank

MAY 9, 2017

The second thing that’s changed is that we’re now Compressing the Product Development Cycle. In the 20 th century startups I was part of, the time to build a first product release was measured in years as we turned out the founder’s vision of what customers wanted. Not kind of wrong but going out of business wrong.

Restful 222

Restful Silicon Valley Puerto Rico San Jose 222

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.quora.com

JANUARY 16, 2011

" Saul Klein • Nov 16, 2010 I think the important part of the under-appreciation of the distribution part is the lack of formal structure in business activities and the lack of proper communication arising from it. are just emerging for business people (customer development, business model generation,).

Technical Review 51

Technical Review Startup CTO Hire Cofounder 51

www.vccafe.com

MARCH 11, 2013

Steve Blank on Lean Customer Development. turn customer feedback into action. turn customer feedback into sales and relationships. customer feedback, vote, comment, manage. live customer chat. Great for visualizing work of product development. SaaS Sales Team Compensation â??

Software Review 53

Software Review Technical Review Startup 53