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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. Waterfall Development was all about execution of the requirements document.

Lean 120
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

John says to drive growth, growth marketers must develop a “ T formation.”. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth.

Retention 113
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The Lean LaunchPad Goes to High School

Steve Blank

Adopting the Lean LaunchPad instead of a “mini MBA program” for Hawken students made good sense pedagogically, (we knew that searching for a viable business model is the core of entrepreneurship,) though it presented some challenges in perception: None of the neighboring high schools was using the Lean LaunchPad. We didn’t need them.

Lean 314
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The Lean LaunchPad Goes to High School

Steve Blank

Adopting the Lean LaunchPad instead of a “mini MBA program” for Hawken students made good sense pedagogically, (we knew that searching for a viable business model is the core of entrepreneurship,) though it presented some challenges in perception: None of the neighboring high schools was using the Lean LaunchPad. We didn’t need them.

Lean 206
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A Path to the Minimum Viable Product

Steve Blank

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. In other words, you prove retention. With both growth and retention, you earn the right to build more.

Product 436
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Product-Led Growth (PLG) For Startups

Mucker Lab

Are there types of companies, market segments, industries, or business models where PLG does not make sense? You're really getting enough early users to help you validate to achieve a certain level of retention rate. For many developer tools that is actually one potential vehicle for PLG. This is a framework I use.

Product 78
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. The AARRR model (hence pirates, get it?) He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.