crowdSPRING Blog

JANUARY 28, 2019

Their blog features articles on social media marketing in all its myriad forms – how to get the most from your social media content, mastering platforms like Facebook, Instagram, Twitter and LinkedIn; working with influencers; and analyzing your social media campaigns. And, be sure to check out their annual State of Social Media Report.

Small Business 106

Small Business Marketing Social Media SEO 106

crowdSPRING Blog

NOVEMBER 1, 2013

Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Good whitepaper on advertising measurement metrics – crowdspring.co/HsVIMR. Commuting’s Hidden Cost | NYT - crowdspring.co/1aR15fY.

Social Media 94

Social Media Small Business Design Media 94

Occam's Razor

JUNE 4, 2012

The first part of my Market Motive video covers the best way to identify optimal starting points for improving bottom-line impact right away (I call it campaigns, keywords, outcomes ) and how to find opportunities for making immediate fixes ( optimizing ad copy, landing pages, match types ). So what can we learn from those landing pages?

Analytics 127

Analytics Campaign Search Customer 127

Occam's Razor

SEPTEMBER 20, 2010

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

MARCH 19, 2020

Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). What does a thoughtful campaign look like? Their best course is to stabilize the brand.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Occam's Razor

SEPTEMBER 9, 2013

One of the key things we are going to learn today is to align our metrics and dimensions optimally to ensure we report good, clean, sensible data. The above graphic is from post, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! You can analyze all the sessions/visits together, grouped at a Mr. Green (or Ms.

Analytics 145

Analytics Green Metrics Web 145

ConversionXL

DECEMBER 16, 2020

For one, you’re optimizing for micro-conversions—user engagement metrics that, you’re assuming, will translate into improvements at the macrolevel (i.e. Seasonality and other marketing campaigns will affect your results. That doesn’t always pan out. Additionally, you’re comparing a page’s performance over two different time periods.

Technical Review 92

Technical Review Software Review B2B Design 92

Startup Lessons Learned

NOVEMBER 14, 2013

Alistair Croll will lead a session on Lean analytics for intrapreneurs —from introducing never-before-seen case studies to tracking a product through its entire development and demonstrating which data and metrics are useful in what kinds of situations. Thus we reduce the risk of deployments. That’s a survey, right?

Continuous Deployment 162

Continuous Deployment Norway Lean Analytics 162

Startup Lessons Learned

FEBRUARY 22, 2009

After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. May 16, 2009 1:52 PM Todd Green said. You can find out more at: manning.com/sande Many thanks in advance, Todd -- Todd Green Manning Publications Co. Good Post.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

ConversionXL

JULY 25, 2022

Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. The green “Start free” call to action button immediately tells readers there’s no cost involved.

Email 146

Email Social Media Cost Campaign 146

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. A popular way is to include the cost of re-engagement campaigns in the acquisition cost. LTV/CAC – Understanding the golden metric. Often touted as the north star for businesses, LTV/CAC is the single most important metric to gauge business health.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Startup Lessons Learned

AUGUST 24, 2009

Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The problem is that there are no other metrics they can look at to judge the content of a book to know if it’s worth reviewing. Is that a lot? In that I see opportunity.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Turns out you have to click on the Unlocked green icon. You will get insights you can use for your data/campaigns. Just do it.

Design 86

Design Software Review Mobile Analytics 86

Occam's Razor

MAY 14, 2012

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. You can see that eBay (green) rose for a while but has been essentially flat. This is interesting. Five Caveats!

Analytics 128

Analytics Search Advertising Metrics 128

Hearpreneur

SEPTEMBER 18, 2020

These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. Since basis of the company was to create, track, and report out on metrics it fit with the theme and the name, hence, CHICAGO MetricsR. Photo credit: Jenna Green. Thanks to Jenna Green, Moscow Muled ! #12-

Naming 152

Naming India Chicago Entrepreneur 152

www.huffingtonpost.com

MAY 10, 2011

Set up the metrics first, then youll know if you succeeded. Hiring the best developers is essential because [link] History | Permalink | Share it ecohistorical 0 Fans Follow 01:39 PM on 10/12/2010 Great post, Mariam. It always comes down to the fact that you cant get what you want (or need) unless you know what youre looking for.

CTO 43

CTO CTO Hire PHP Cofounder 43

Occam's Razor

MARCH 18, 2013

Today's post is about a new problem I'm starting to notice, which only exists because our tools have become so much cooler and handed us so much power: constant mismatching of hit- and session-level metrics and dimensions. It will be critical that you are familiar with what a metric is and what a dimension is. Use Goal Value.

Metrics 144

Metrics Analytics Matching Green 144

Occam's Razor

AUGUST 12, 2013

All I have to do is look at the very last column and look at the green and red arrows and get guidance about how I should shift my budgets? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Campaign is defined as anything but Direct traffic. That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Up and Running

DECEMBER 17, 2020

Outbound actively pushes customers toward you using tools such as banner ads placed on other companies’ websites, email blasts, paid ads on search engines, or traditional direct mail campaigns and radio commercials. Time spent on-page is a related metric you may also want to track. Which is more useful? Which keywords should you use?

Marketing 142

Marketing Technical Review SEO Hosting 142

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). ADD TO BAG.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

OCTOBER 1, 2022

It’s easier to secure a budget from stakeholders if you can show the number of conversions from email marketing or display ad campaigns. This blog post , for example, features Gong’s purple, pink, and green brand colors and chatty tone of voice. When it does, look at the big picture rather than specific metrics.

B2B 103

B2B Social Media Channel Audience 103

Aymeric Gaurat-Apelli

JUNE 9, 2010

Raw CPC is not a good enough metric. When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. Sometimes, a green button with a call to action works better, sometimes a good looking woman is more effective.

Norway 46

Norway South Africa Finland Ruby 46

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. Start by defining what metrics are important. 3) Develop personas for your target customers.

Marketing 162

Marketing Charlotte Naming Design 162

Aymeric Gaurat-Apelli

JUNE 9, 2010

Raw CPC is not a good enough metric. When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. Sometimes, a green button with a call to action works better, sometimes a good looking woman is more effective.

Norway 28

Norway South Africa Finland Ruby 28

ConversionXL

JULY 29, 2014

Example of a In-Page Analytics in “full view” mode, with color highlights that help call out the more or less popular links on the page, with cool colors (blue, green) representing least popular links and warm colors (orange, red) representing most popular links. Everyone should sign up for and connect Webmaster Tools.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

JULY 3, 2019

Despite the fact that email continues to thrive over 40 years after its inception , marketers remain fixated on top-of-funnel engagement metrics. Focusing on top-of-funnel and engagement metrics (instead of performance metrics) is a costly mistake. No, of course not (unless you’re using dark patterns to game the metrics).

Email 121

Email Metrics Campaign Revenue 121

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. Along with other things in the layout, also notice the red minus icons and the green plus icons. digital performance.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

SEPTEMBER 21, 2015

This is a lot less pretty, but a lot more effective… The use of colors helps drag your eye to the column that's actually important, the red is effective at giving the core message (I should have made the 21 green, dang!), Ex: Is the 2-in-1 green because it will add the most to the bottom-line? Conversation. Actually, no.).

Stock 60

Stock Conversion Matching Audience 60

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Reid Hoffman

MARCH 2, 2021

Our chief diversity officer is as metric-driven as you would see. Another example I will give you: at the height of a pandemic, we actually came out with a marketing campaign “Don’t use Uber.” It was the first pitch I’d ever had from a marketing team that was this genius campaign around not using Uber. It’s like, no, no, no.

Iran 39

Iran Technical Review Non-Compete Lean 39

Occam's Razor

JULY 26, 2010

I am analyzing campaigns (which ones convert better and which worse), I am looking a little bit at the bounce rates, and of course I am totally obsessing about my seven step quote submission funnel (and how to reduce abandonment). PALM: People Against Lonely Metrics]. So why not your metrics? Or an actual outcome metric.

Web 96

Web Metrics Analytics eCommerce 96

ConversionXL

SEPTEMBER 15, 2020

Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Avinash wrote an excellent post on this very topic, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! Here’s a graphical summary… ( Image source ).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

Occam's Razor

OCTOBER 19, 2010

Or, if you truly want my admiration, you'll compute Profit and Margin for your campaigns in Microsoft Excel or using the most relevant database query. Mongoose Metrics ~ ifbyphone. I know Mongoose Metrics a bit more and have been impressed with their solution and evolution over the last couple of years. LivePerson.

Analytics 135

Analytics Web Non-Compete Campaign 135

Reid Hoffman

JUNE 8, 2021

When I was at RISD, I went to Rhode Island School of Design, there was this idea that was emerging called The Green Movement, the sustainability movement. The burden [should] just be that we care; that if we learn something, we improve it, and that we don’t only use single output metrics and its growth at all costs.

Silicon Valley 69

Silicon Valley Hosting Rhode Island Design 69