Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Some changes you make will influence conversions at the specific time you implement them.

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

SEPTEMBER 30, 2022

5:26] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight the idea that people perceive it as ‘just a form where they only need the data’? [7:55] And if you're listening and you have not experienced Typeform, I mean, it really feels more like a conversation.

Marketing 73

Marketing Differentiation B2C PR 73

ConversionXL

NOVEMBER 5, 2015

Email marketing is one of the fastest ways to drive sales of any online channel. Think about it… What other channel can you launch something and drive sales immediately? If your cost-per-conversion is $10, then it will cost you $100k. Launch a viral competition. in just over a month. Add SumoMe apps to your website.

Database 48

Database Email Viral Campaign 48

Duct Tape Marketing

JANUARY 4, 2024

So just like you could do with a podcast, just like you could do with a YouTube channel is just where are you producing that original material? I also look at sort of the virality. Well, I've definitely am telling people that if you can't ignore it or you won't be able to compete, but we're definitely a long way.

Revenue 76

Revenue Advertising Email ChatGPT 76

The Startup Magazine

SEPTEMBER 30, 2018

Social selling tools lets you sell your products and services over your desired social media channels. Here are some of the top tools you must definitely use to increase your business presence on social media: Shopify – A complete multi-channel ecommerce solution, Shopify lets you sell your products directly on 20+ social channels.

Social Media 114

Social Media Media Sales Audience 114

Duct Tape Marketing

MAY 18, 2023

So, you know, just like you could do with a podcast, just like you could do with a YouTube channel, it's just, you know, where are you producing that original material? I also look at sort of the virality, like how can I take any subscriber that maybe I've bought right at $4 or $6 or whatever and turn that into 1.5 16:13): Yeah, yeah.

ChatGPT 90

ChatGPT Advertising Email Viral 90

Up and Running

JULY 26, 2016

Selling a product is a tough process, full of “no’s,” whether they come on the phone with a prospect or as a low conversion rate on your landing page. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

Brandanew

NOVEMBER 2, 2015

When it comes to building your online identity and influence, certain definitive steps must be followed. It may be a authority blog or an arresting portfolio of images or even a YouTube channel depending on what you do. Each social platform is different, so optimize your conversations depending on where you are! Master SEO.

Viral 100

Viral Social Media SEO Later Stage 100

crowdSPRING Blog

MAY 9, 2018

Glossier runs an exclusive Slack channel and invites top customers to discuss all things beauty-related with the company. By fostering and participating in these conversations, savvy businesses stay deeply in touch with their consumers’ interests, wants, and dislikes. They are ultimately trusting their friends. Easily Reproduced.

Marketing 90

Marketing Social Media Cofounder Design 90

ConversionXL

MARCH 31, 2021

The more shares a piece of content gets, the higher the chance of it ‘going viral. You can rig the game and play with these metrics if you want, by creating viral content or one that’s super searched for…but has nothing to do with your business. I would say conversions. Other than that, it’s got to be a mix. leave a comment?

SEO 163

SEO Metrics Social Media Audience 163

YoungUpstarts

SEPTEMBER 13, 2018

Many prospects need a great deal of time and information before they decide to entrust others with managing their social media channels. Don’t leave a meeting, conference call, or email conversation without establishing a follow-up plan. Content doesn’t have to “go viral” to benefit your business. Napoleon Hill.

Social Media 113

Social Media Sales Cycle Audience Media 113

Brandanew

SEPTEMBER 24, 2015

Launching a contest isn’t all that challenging, but targeting the right audience, keeping things fun and simple most definitely can be hard. Big takeaways definitely lured in a lot of engagement! Leverage all social channels. Shorter engagements have a higher chance of going viral! The reason? Measure everything.

Costa Rica 100

Costa Rica Social Media United States Viral 100

www.forentrepreneurs.com

FEBRUARY 2, 2010

However, for the trials that they did receive they were successful at converting them to closed deals at the expected conversion rate. Peeling back another layer, they will tell you that the number of trials is equal to the visitors to the site x the conversion rate of those visitors to trials. Bookings is the pre-cursor to Revenue.

Metrics 55

Metrics Design Entrepreneur Startup 55

mashable.com

OCTOBER 27, 2010

If you prefer a face-to-face conversation, there’s also an option to search for a mentor by your zip code. I will definitely check them out tomorrow. link] [link] Will Wednesday 27, 2010 @ 2:19 am Hmm. what about Sprouter.com ? facecrooks.com Wednesday 27, 2010 @ 2:44 am Great information. What will you find here?

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

Up and Running

SEPTEMBER 10, 2013

Just when you think the market couldn’t possibly bear another cat video from Buzzfeed, another one goes viral. Laser Focus: Your main company website, almost by definition, probably tries hard to pay equal attention to each major site content section so that the whole feels balanced. A microsite asks for no such thing from you.

Curation 96

Curation Social Media Viral Campaign 96

crowdSPRING Blog

MARCH 22, 2019

Engage customers and prospects in conversation. For example, in our definitive guide on how to start a clothing brand or clothing line , we emphasize that Millennials pick clothing largely based on authentic connections with brands. Engage customers and prospects in conversation. Build relationships with customers and prospects.

Social Media 79

Social Media Advertising Stock Media 79

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. This thing crushed sign-up conversions. We re-ran tests.

Conversion 133

Conversion Technical Review Channel Engineer 133

Hunter Walker

FEBRUARY 4, 2014

Through developing partnerships, launching new and iterative products, and sourcing creative sales channels, my goal is to ensure the Strand shopper is a satisfied one. It went viral – almost 2,000 RT’s and likes. Social media is a bridge, to start a conversation and follow up on one. It is a huge hit. Modest we are not.

Technology 107

Technology Monaco Social Media Curation 107

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Because they have no presence in the market, they have to find distribution channels to bring in customers. And yet, their investors are frustrated. Every board meeting, the metrics of success change.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Ben's Blog

MAY 15, 2020

If you’re Expedia or Booking, regardless of whether or not people are looking at flights, my guess is the percentage of people who look up a flight versus actually book the flight, that conversion rate is probably down. So you put them through a conversion funnel, let’s say, like a signup, and then they get into another lake.

Founder 36

Founder Conversion Technical Review Cash Position 36

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Another way is to have unique promotion channels, but these must be scalable. You definitely can and there are many who do.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Another way is to have unique promotion channels, but these must be scalable. You definitely can and there are many who do.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. No respected ecommerce entity can live without a hard core focus on acquisition strategies that are powered by out-of-sights from Assisted Conversions data. It is not hard to pick New Subscriptions.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Hunter Walker

JANUARY 15, 2017

As far as where there’s further opportunity for technology in our business, I’m definitely looking forward to better ways to interact with customers. The viral nature of it has been incredibly fruitful in building awareness and oftentimes conversion as well. RL: We’ve invested most heavily in Instagram by far above the rest.

Marketing 48

Marketing Design Acquisition Bootstrapping 48

ConversionXL

JANUARY 11, 2013

This is what they say about themselves: We are an distribution channel for companies that help entrepreneurs start, grow, optimize, and scale their businesses. Create a new community channel for customer interaction, provide updates, and generate news. 31% referral conversion rate. Borderless world. Case #1 – Appsumo.

Campaign 95

Campaign Estonia Social Media Viral 95

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. Find agreement on a common definition. Assign content & channels for each experience. Identify your channels. previous conversations, facebook, intercom…). Email & ads are the 2 big communication channels. from each of the speakers. And we’re off!

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

JUNE 11, 2014

We definitely stink less in most cases. The You May Also Like has a $50 Converse shoe and a Sperry Top-Sider Angelfish for $63. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). We've gotten our conversion rate up.

Design 150

Design Software Review Technical Review Mobile 150

Duct Tape Marketing

MARCH 15, 2023

She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. 08:40] Are there some best practices in even assigning attribution or guessing or dividing attribution amongst channels? [10:51] So how do we get to what’s the important stuff? [08:40]

Software Review 81

Software Review Marketing Metrics Analytics 81

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Google Plus.

Social Media 165

Social Media Metrics Conversion Media 165

Up and Running

OCTOBER 2, 2015

Read the definition: “Beg the Question” False assumptions – (7:56). ” There was a point in time I was at a weekend-long conference, and I got on the plane and was having a conversation with my wife. ” Peter : Let’s talk about the word viral because that’s a great one. This was fun.

Viral 60

Viral Audience Advertising Social Media 60

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. The Definitive Guide to Building a Brand. You might also get immediate access to channels that might have otherwise taken years to break into. CEO Uwe Dreissigacker says, “SaaS companies should definitely operate their own blog.

Software Review 74

Software Review Software Delaware Forecast 74

Occam's Razor

MARCH 25, 2014

If you get the think , you can definitely go out and create your own list of the critical few. Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences. Bonus read: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models ]. Everything.

Metrics 155

Metrics Marketing Analytics Channel 155

conversionxl.com

FEBRUARY 4, 2014

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Why You Should Focus On Clicks Before Conversions. Conversion rates for our top Adwords are way up.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.”

Retention 48

Retention Metrics Acquisition Conversion 48