VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? What should our MRR growth be? Is my churn rate below the category average? Consumer apps and services.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Increase the pipeline and the conversion rate. Now is the time to formalize lead-generation efforts, and initiate efforts to maximize the conversion rate to sales closure.

Startup 335

Startup Social Media Metrics Viral 335

Both Sides of the Table

JANUARY 11, 2014

In his maiden post on the topic he wrote, “After product-market fit and an efficient conversion process, the next critical step is finding scalable, repeatable and sustainable ways to grow the business. ” He advocates for people who test all channels, use quantitative methods and commit to growth as one’s “true north.”

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Above, the average order value and sales conversion rate equally impact total sales growth.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Women Entrepreneurs Can

SEPTEMBER 6, 2020

It improves traffic and increases conversions. Conversions are crucial to say that SEO strategies are working. You can have a fantastic website, well-designed, and full of great content, but if it is not SEO-worthy, it will not be found on search engines and will not get leads and conversions. Facebook is the most convenient.

Software Review 94

Software Review Social Media New Zealand Silicon Valley 94

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. Social Commerce – actual conversation to sales, customer reach and group marketing efforts, often by affiliates. #4

Technical Review 100

Technical Review Software Review Customer Social Media 100

ConversionXL

SEPTEMBER 13, 2018

You’ll be able to see which channels (paid, organic, social, etc.) have the highest conversion rate and identify the content that earns the most interest from your target audience. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions.

Analytics 119

Analytics Technical Review Acquisition Retention 119

The Next Web

DECEMBER 4, 2013

Maybe you identified your target audience and conversation through Twitter research, but discover a handful of forums or blogs that attract essential influencers. Blogger outreach services streamline connecting with the blogs driving the conversation you’re joining. Then, you can tactfully insert yourself into the conversation.

Social Media 158

Social Media Media Viral Startup 158

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Then it’s time to innovate through the channels or platforms that are relevant. Digital quite simply is not for repurposing content that exists in other channels.

Viral 228

Viral Marketing Startup Demand 228

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products. As for Metaverse — businesses should keep an eye on it as it is not clear yet whether this is hype or a trend.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Steve Blank

APRIL 20, 2021

In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels. Sales channels are the paths through which your product lands in customers’ hands. Some sales channels may behave similarly; more often than not, they each pose unique challenges.

Product 436

Product Viral Channel San Francisco 436

Startup Professionals Musings

DECEMBER 8, 2021

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Increase customer leads and conversion. Almost 40% of small businesses that sell on Facebook say it is their sole sales channel.

Social Media 355

Social Media Media Reputation Viral 355

Version One Ventures

OCTOBER 31, 2016

Since it was part of the Version One marketplace meetup, we geared the conversation toward marketplace companies , but many points apply to software/SaaS startups as well. Here are some highlights from the conversation. . Virality and marketplaces: generally low, but…. When is the right time to hire a growth person?

Software Review 60

Software Review South Africa Hockey Stick Viral 60

YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. To understand what Social CRM is, let us first consider this definition by Metz: The customer owns the conversation now, so companies need to change the way they do business. 4) Crafting detailed workflows and escalation paths.

Technical Review 187

Technical Review Software Review Customer Social Media 187

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Increase the pipeline and the conversion rate. Now is the time to formalize lead-generation efforts, and initiate efforts to maximize the conversion rate to sales closure.

Social Media 329

Social Media Metrics Viral Channel 329

YoungUpstarts

JULY 19, 2018

The channel IRL (In Real Life) has people live streaming everyday things from: painting, drawing, playing music, building things. Maybe I should set up the first live growth hacking channel before someone else does…. Most people try and go for a multi-channel approach and hit all bases.

Social Media 113

Social Media Media SEO Channel 113

Duct Tape Marketing

MARCH 21, 2024

Additionally, he highlights the power of persuasive messaging and consistent collaboration between teams to drive engagement and conversions. Do you think that today, the world we live in today, everybody should have a YouTube channel. And it is, but I don't know if everyone should be chasing virality.

SEO 65

SEO Technical Review Viral Video 65

Steve Blank

SEPTEMBER 22, 2011

Use Skype or Google+ Hangouts for team conversations. Create a “ viral ” landing page, with LaunchRock or KickoffLabs. Emphasis should be on the discovery done for that weeks assigned canvas component (channel, customer, revenue model) but include other things you learned about the business model.

Lean 333

Lean Web Coder Business Model 333

Startup Professionals Musings

APRIL 7, 2023

These days, even viral marketing requires real money, for events and promotions. Conversely, a huge marketing budget implies an intent to “spray and pray,” in hopes that something works. Taking your cut before earnings exist implies that you are not willing to take the same risk of no return, as you are asking of investors.

Elevator Pitch 228

Elevator Pitch Salary Angel Investor Viral 228

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Research the top digital channels for your business today. There is no one best channel for all businesses.

Marketing 240

Marketing Viral Channel Metrics 240

ReadWriteStart

JUNE 17, 2020

However, few channels can match video content as the best medium to display a company’s competence and expertise that will let you in to your customer’s hearts. Videos are viral in nature, and within the right marketing strategy, they can spread through the internet like wildfire.

Video 150

Video Software Review Startup Audience 150

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

YoungUpstarts

NOVEMBER 28, 2019

You can comment on each other’s posts, and, more importantly, share content to promote your business on these channels, and effectively at that. Helps Content Go Viral. Posting on social media can increase your chances of making your content go viral. But, how can sharing content through social media really help your business?

Social Media 221

Social Media Media Viral Channel 221

Up and Running

JANUARY 22, 2020

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Instead, leveraging organic (i.e.

SMS 101

SMS Marketing Affiliate Social Media 101

Duct Tape Marketing

MARCH 30, 2023

13:28] Technology is really running our lives now, how do you sort of insert play into that conversation? [15:59] In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. Set up a banter channel in, or a shout out channel or both. That's dtm.world/certification. (12:25):

Retention 75

Retention Canada Channel Pay to Play 75

Both Sides of the Table

JULY 27, 2013

But even if a VC is nasty a rant email back isn’t the right way to channel your frustration. They qualify every initiative with, “well this didn’t prove viral adoption last time so I don’t expect a silver bullet this time.” Nothing good ever comes from that – even if you are right.

Churn Rate 371

Churn Rate Vesting Viral eCommerce 371

Hearpreneur

JANUARY 22, 2023

Another similar trend I can foresee is streamlining multiple channels of business called the ‘omnichannel’ strategy, which involves managing online channels websites, mobile, and social media. When you connect your story to a viral event and piggyback on its coverage you can get attention.

Artificial Inteligence 122

Artificial Inteligence Technical Review Entrepreneur Social Media 122

Startup Professionals Musings

JULY 12, 2020

These days, even viral marketing requires real money, for events and promotions. Conversely, a huge marketing budget implies an intent to “spray and pray,” in hopes that something works. Taking your cut before earnings exist implies that you are not willing to take the same risk of no return, as you are asking of investors.

Elevator Pitch 336

Elevator Pitch Salary Angel Investor Viral 336

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. Measuring viral adoption is obviously important. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. to $1.10) and you can focus on improving conversion (i.e. lowering $1.50

Metrics 346

Metrics Startup Acquisition SEM 346

Duct Tape Marketing

DECEMBER 15, 2022

So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. We've had lots of conversations on is social media community and I think social media enables community. And the next one down goes to the site. Wouldn't you say? For to what end?

Community 82

Community Framework Advisory Board Viral 82

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Some changes you make will influence conversions at the specific time you implement them.

Retention 126

Retention Analytics Campaign eCommerce 126

ReadWriteStart

FEBRUARY 25, 2020

It involves using digital outlets like websites, social platforms, and software applications as marketing channels. Viral marketing. Small businesses and, indeed, startups can leverage the power of digital channels to build their brands, get leads , and reach more of their target audience. Drive Conversions and Sales .

Marketing 158

Marketing Early Stage Startup PPC 158

Duct Tape Marketing

OCTOBER 10, 2017

Choosing the Right Marketing Channels for Your Business written by John Jantsch read more at Duct Tape Marketing. As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels. Why do I recommend that you do this?

Channel 57

Channel Marketing SEO Social Media 57

ConversionXL

NOVEMBER 5, 2015

Email marketing is one of the fastest ways to drive sales of any online channel. Think about it… What other channel can you launch something and drive sales immediately? If your cost-per-conversion is $10, then it will cost you $100k. Launch a viral competition. in just over a month. Add SumoMe apps to your website.

Database 48

Database Email Viral Campaign 48

Startup Professionals Musings

MARCH 2, 2019

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Increase customer leads and conversion. Almost 40% of small businesses that sell on Facebook say it is their sole sales channel.

Social Media 246

Social Media Media Reputation Viral 246

YoungUpstarts

MARCH 27, 2012

Studios have caught on, and are often in charge of promoting hashtags like #jerseyshore that help keep the conversation together. So many small restaurants struggle to maintain a functional website, but many have adopted social media channels to share, promote, and get feedback on their restaurants. Recruiting.

Social Media 202

Social Media Media Small Business Reputation 202