Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 17:30] How deep into financials and metrics do you get before taking a client on? [19:01]

Channel 65

Channel Acquisition Framework B2B 65

Startup Professionals Musings

MARCH 31, 2023

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Nurturing stage email performance. Don’t just use these in isolation.

Demand 256

Demand Metrics NPV Net Present Value 256

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75

Metrics Analytics Forecast Software Review 75

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149

Campaign CTO Marketing Social Media 149

Up and Running

DECEMBER 6, 2021

Our skills and expertise go well beyond that, encompassing brand management, the art of persuasion, understanding nuanced audiences and channels, a genuine flair for language crafting and creative writing, and borderline-obsessive grammar knowledge.”. Furthermore, metrics help you continually refine and improve your marketing over time.

Small Business 153

Small Business Marketing Software Review Technical Review 153

ConversionXL

FEBRUARY 27, 2019

“Email marketing is dead.” But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% If you’re unpersuaded by statistics, also recall that: If you own your email list, you pay nothing to reach subscribers.

Email 133

Email Software Review Campaign Metrics 133

ConversionXL

FEBRUARY 3, 2022

New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Building new revenue streams in an untapped channel, like content marketing or email marketing. Some of those channels might include: Acquisition. New customer segments.

Marketing 115

Marketing Framework Metrics Channel 115

The Startup Magazine

SEPTEMBER 12, 2023

Here are the most effective digital marketing channels to skyrocket your business’s success. You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Use tools like email newsletters, social media, and your website to get the word out about your work.

Channel 132

Channel Social Media Marketing PPC 132

Up and Running

MAY 3, 2021

To answer this question, you need to have a set of metrics that give you a clear picture of what’s going on in your business. Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. Site speed.

Small Business 148

Small Business Caching Metrics Analytics 148

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., SEO, email marketing, Facebook advertising). Whenever someone listed their accommodation on Craigslist, Airbnb emailed them to ask if they wanted to also post listings on its platform: Image source. Focus on the channels that offer the best ROI.

Retention 113

Retention Marketing Acquisition Channel 113

YoungUpstarts

SEPTEMBER 16, 2020

Gather customer data across various channels and devices to have a more comprehensive profile. Improve conversion rates and ROI . Create and send trigger emails based on customer behaviors and interactions. All of these different scenarios can be a great way to integrate personalization into all of your marketing channels.

Marketing 179

Marketing SMS Campaign Channel 179

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. I don't think it is simply a metrics/measurement problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. From here, attach valid marketing metrics to each goal. What do their email campaigns look like?

eCommerce 129

eCommerce Marketing Social Media Retention 129

SoCal CTO

AUGUST 4, 2011

But I've often been very surprised by one aspect of these conversations. It needs to be a conversation. What channels will you use (e.g., What are your key Startup Metrics ? Do you need to round trip an email to validate the email? Cloudsponge for email invites to large group? Other types of users?

Developer 396

Developer Founder Viral Oauth 396

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

SoCal CTO

AUGUST 4, 2011

But I've often been very surprised by one aspect of these conversations. It needs to be a conversation. What channels will you use (e.g., What are your key Startup Metrics ? Do you need to round trip an email to validate the email? Cloudsponge for email invites to large group? Other types of users?

Developer 384

Developer Founder Viral Oauth 384

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion. Andrei Faji, Engagement Marketing @ PandaDoc. Every conference should be like CXL Live.

B2B 94

B2B Marketing Curation PPC 94

Up and Running

SEPTEMBER 14, 2021

Conversely, relationship funnels concentrate on establishing long-term connections with clients through establishing trust and providing value. It will also dictate how it’s presented, what channels you leverage, and how often you present it. Email marketing. Why do you need a relationship funnel?

Sales 152

Sales Audience Social Media Email 152

Startup Professionals Musings

JULY 3, 2020

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Nurturing stage email performance. Don’t just use these in isolation.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Personalize the buyer journey with email marketing 5. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Conversely, a high-end fashion ecommerce store runs Facebook Ads.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Startup Professionals Musings

DECEMBER 7, 2022

There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Increase the pipeline and the conversion rate. Now is the time to formalize lead-generation efforts, and initiate efforts to maximize the conversion rate to sales closure. Ask every employee to focus on sales.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

JULY 9, 2018

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Nurturing stage email performance. Don’t just use these in isolation.

Demand 144

Demand Metrics NPV Net Present Value 144

The Startup Magazine

MARCH 29, 2024

Identification of the channels and the devices most used by your target customers, and then prioritizing these ensures you optimize the user experience for each channel, ensuring seamless integration and then reaping the rewards. This is where email marketing can be an invaluable tool.

Marketing 121

Marketing Retention Channel Social Media 121

Up and Running

FEBRUARY 18, 2021

A distinction can be made between the two approaches, with retargeting mainly referring to cookie-based ad targeting and remarketing to collecting information of users and visitors to send them promotional emails. For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

DECEMBER 1, 2016

In reality, the path is much more complex, and usually includes various marketing channels – organic and paid search, referral, social media, television. But if you’re a rigorous and data-driven marketer, the question has to cross your mind: how much credit can I give each channel for this conversion? It’s tough.

Conversion 48

Conversion Analytics Algorithm Channel 48

crowdSPRING Blog

APRIL 30, 2019

You’ve got to diversify your marketing channels and tactics. Test marketing campaigns across multiple channels to gain a wide range of information quickly. This diversified strategy will ensure that you can find the right channels to market in before spending too much time on the campaigns themselves.

Lean 91

Lean Small Business Software Review Marketing 91

The Startup Magazine

MARCH 24, 2024

It is a quantified metric that focuses on the speed of turning prospects into customers. This ensures your sales team focuses on leads with the highest conversion potential. The higher the lead score, the higher the chances of conversion. This data would feed your content goals for faster conversion. #3.

B2B 128

B2B Forecast Entrepreneur Analytics 128

ConversionXL

SEPTEMBER 10, 2018

For example, in the marketing department, the content and email teams may be siloed. Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics.

Metrics 132

Metrics Campaign Channel Advertising 132

The Startup Magazine

MARCH 10, 2024

Enhanced Customer Engagement: SMS offers a direct and personal channel for interacting with customers, fostering stronger relationships and driving higher engagement rates compared to traditional communication channels.

SMS 124

SMS Customer Campaign Social Media 124

Up and Running

AUGUST 26, 2020

Once you have established your updated core values, you can create graphics and share them on your social channels, which will remind people of the reasons they enjoy being your customer. Revamp your email marketing strategy. Have you been putting email marketing off while focusing on other efforts? Foster transparency.

Marketing 171

Marketing Audience eCommerce Social Media 171

ConversionXL

MARCH 31, 2021

Cold email and referrals have often been quite effective. The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with.

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Startup Professionals Musings

AUGUST 15, 2022

Facebook has created an environment where millions of people can hold billions of conversations with people and companies, transforming how people expect to interact with each other and the world. Online entertainment: millions of channels, billions of actors. Data enable: use metrics and measurements.

Startup 315

Startup Social Media Analytics Cloud 315

The Startup Magazine

JANUARY 26, 2022

Lead scoring allows you to keep track of your leads’ statuses, interest level, and other vital factors that will influence whether they’re ready for a sales conversation or not. This enables you to easily share your content with prospects and customers across various channels, including email, social media, and your website.

Social Media 177

Social Media Marketing Los Angeles Campaign 177

ReadWriteStart

JULY 7, 2021

This trend is promising despite the rising usage of email, instant messaging applications, and social media platforms, . Instant sharing of digital receipts – Cumbersome paperwork is eliminated by sending e-receipts to users via email and WhatsApp. However, Courier services are used domestically and internationally now.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Up and Running

JUNE 21, 2017

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. Let’s take a Google Adwords ad, for example; you can track and confirm the source of a conversion using: The conversion tracking pixel from Adwords.

Marketing 98

Marketing Analytics Campaign Metrics 98

Up and Running

JANUARY 18, 2021

Other social channels also made inroads as 2020 ended. Companies will want to observe which channels their audience use but should expect to shift some of their more traditional ad spending to social shopping and new integrations between sales channels and social apps. Customers want you to get out of the way.

eCommerce 150

eCommerce B2B Forecast Demand 150