Startup Professionals Musings

MARCH 31, 2023

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

Demand 256

Demand Metrics NPV Net Present Value 256

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75

Metrics Analytics Forecast Software Review 75

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346

Metrics Startup Acquisition SEM 346

Up and Running

DECEMBER 6, 2021

Our skills and expertise go well beyond that, encompassing brand management, the art of persuasion, understanding nuanced audiences and channels, a genuine flair for language crafting and creative writing, and borderline-obsessive grammar knowledge.”. Furthermore, metrics help you continually refine and improve your marketing over time.

Small Business 153

Small Business Marketing Software Review Technical Review 153

TechEmpower

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! The point is, empty textboxes aren’t just intimidating, they can significantly impact user engagement and conversion rates. Every day, I channel my enthusiasm into creating exciting and engaging math lessons, leveraging my wealth of experience to motivate my students.

Generative AI 295

Generative AI Artificial Inteligence Houston America 295

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149

Campaign CTO Marketing Social Media 149

The Startup Magazine

JUNE 15, 2023

This centralization improves content discoverability, eliminates duplication, and enables efficient content reuse across multiple channels. Multi-Channel Publishing: Businesses can easily distribute content across various platforms and channels, including websites, social media, email marketing, and mobile applications.

Software Review 153

Software Review Software Small Business Social Media 153

The Equity Kicker

MAY 3, 2018

Let me start by saying that I’m a massive believer in the power of metrics. However, it’s also true that metrics are not a panacea, with difficulties typically arising when a focus on metrics eclipses the big picture. Over focus on metrics at the expense of meaning, culture and innovation.

Metrics 87

Metrics CPA Early Stage Retention 87

The Startup Magazine

SEPTEMBER 12, 2023

Here are the most effective digital marketing channels to skyrocket your business’s success. You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Responding to comments, messages, and mentions helps encourage conversation.

Channel 130

Channel Social Media Marketing PPC 130

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. I don't think it is simply a metrics/measurement problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

Up and Running

MAY 3, 2021

To answer this question, you need to have a set of metrics that give you a clear picture of what’s going on in your business. Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. Site speed.

Small Business 148

Small Business Caching Metrics Analytics 148

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

FEBRUARY 3, 2022

New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Building new revenue streams in an untapped channel, like content marketing or email marketing. Some of those channels might include: Acquisition. New customer segments. Partnerships.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

SEPTEMBER 20, 2021

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . As with most platforms, there are metrics that matter, and vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. You must use metrics that are unique to the medium. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. Ready for the best email marketing campaign metrics? Outcomes.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. How to create a growth hacking strategy using the pirate metrics model. Evaluate each channels’ ability to scale.

Retention 113

Retention Marketing Acquisition Channel 113

Occam's Razor

AUGUST 9, 2021

Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. Predictive metrics!

Metrics 142

Metrics Analytics Campaign Conversion 142

YoungUpstarts

OCTOBER 25, 2020

There is practically no other distribution channel that drives engagement and builds customer relations better than email marketing. For example, to Amazon, email marketing is not just another marketing channel. With more than 2.5 billion users, this list is virtually endless. It’s key to the overall customer experience.

Email 232

Email Sales Marketing Campaign 232

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion. Andrei Faji, Engagement Marketing @ PandaDoc. Every conference should be like CXL Live.

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

JUNE 10, 2013

I wish we did not have this desire to pulpify a bunch of metrics to produce something recognizable. Here's a summary of our journey in this delightful post… ~ What are Compound Metrics? ~ The Challenge with Compound Metrics: Social Media Edition. Let's go… What are Compound Metrics?

Metrics 140

Metrics Analytics Search Social Media 140

YoungUpstarts

JANUARY 26, 2020

It means integrating digital technology into every aspect of business, including sales channels. It’s about using all the digital tools at your disposal, crossing every channel in order to maximize sales growth. No one sticks to just one channel anymore. First of all, you need to understand what digital transformation is.

Sales 227

Sales Social Media Channel Technical Review 227

The Startup Magazine

JULY 9, 2020

Affiliate marketing can be a great channel for business growth. The beauty of the channel has always been that enterprises only pay for performance. In this channel, like with anything else, there can be bad actors found trying to take advantage. I think I am seeing fraudulent traffic, which causes reversals and missed sales.

Affiliate 110

Affiliate Marketing Technical Review Channel 110

Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. Quantitative Metrics / Analyses.

Social Media 124

Social Media Analytics Metrics Media 124

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

YoungUpstarts

SEPTEMBER 16, 2020

Gather customer data across various channels and devices to have a more comprehensive profile. Improve conversion rates and ROI . All of these different scenarios can be a great way to integrate personalization into all of your marketing channels. Generate more leads and use scoring to identify who is most qualified.

Marketing 179

Marketing SMS Campaign Channel 179

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. From here, attach valid marketing metrics to each goal. Engage in effective customer research.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

JULY 9, 2018

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

Demand 144

Demand Metrics NPV Net Present Value 144

Startup Professionals Musings

JULY 3, 2020

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

DECEMBER 7, 2022

There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Increase the pipeline and the conversion rate. Now is the time to formalize lead-generation efforts, and initiate efforts to maximize the conversion rate to sales closure. Ask every employee to focus on sales.

Startup 335

Startup Social Media Metrics Viral 335

ConversionXL

DECEMBER 1, 2016

In reality, the path is much more complex, and usually includes various marketing channels – organic and paid search, referral, social media, television. But if you’re a rigorous and data-driven marketer, the question has to cross your mind: how much credit can I give each channel for this conversion? It’s tough.

Conversion 48

Conversion Analytics Algorithm Channel 48

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. It really is that stark.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

SEPTEMBER 3, 2021

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

Metadata 121

Metadata Technical Review Retention Metrics 121

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Conversion Rate, IVT Rate (invalid traffic rate), etc. Conversion Rate obviously is a fine metric.

Conversion 127

Conversion Analytics .Net Metrics 127

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Conversation Rate. And unlike all others, this channel has the word social in it! Google Plus.

Social Media 165

Social Media Metrics Conversion Media 165