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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs.

Product 354
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How a Virtual Assistant can Help Startup Make More Sales

ReadWriteStart

Now that the volume of VA footwork has rapidly increased and jacks of all trades are no longer productive enough. This article will examine one vital activity and see how trained VAs can help your company improve sales. Neglecting this communication channel could be a crippling disadvantage for a growing business.

Sales 185
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4 In Demand Products During This Time Of Pandemic

YoungUpstarts

There are products that have become in demand because of the current pandemic, primarily because there have been drastic changes concerning consumer needs. People now prioritize products and services that allow them to continue working and doing business despite the health crisis. Medical Products. These are some of those: 1.

Demand 173
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Sales and Marketing Misalignment Is Costly—But Avoidable

ConversionXL

Sales and marketing misalignment reduces revenue, lowers the quality of customer service, and can even dampen company culture. This post, based on our experiences, covers: What misalignment looks like—and what it costs; What alignment looks like—and what you get; Four steps to go from wherever you are now to greater alignment.

Sales 90
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Ways To Drive More Sales To Your eCommerce Website

YoungUpstarts

The goal of every online store owner is to make sales, but as you know, it is not just a case of hitting the publish button and seeing the dollars roll in. To answer some of your questions about general eCommerce marketing and why it is useful, we have several ways to drive more sales that take the stress out of trying to find your customers.

eCommerce 264
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

= profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. Customer acquisition cost. If you can’t raise — you’re dead.

Metrics 150