Startup Professionals Musings

JUNE 10, 2016

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. For example, if you watch the TV show “Shark Tank,” you will remember several entrepreneurs with specialty products doing well online who want money to move into big box retail. Resist the channel sales pitch for exclusivity.

Channel 120

Channel Distribution Partner Acquisition 120

Both Sides of the Table

APRIL 26, 2016

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. End of story.

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

NOVEMBER 10, 2021

Which terms are people using to search for your products? Detail the customer demographics that purchase certain products or services. Next, look at the current state of your market: Who’s interested in your product or services? Use content advertising to fight rising costs. Where do visitors spend the most time?

Advertising 131

Advertising Cost Customer PR 131

Up and Running

SEPTEMBER 11, 2020

In fact, some of the biggest company expenses start off as cost-cutting measures. Cutting costs vs. cutting corners. It can also be a result of second-rate cost-reduction tactics. Are you cutting costs or merely cutting corners? Are you cutting costs or merely cutting corners? Have you been making the same mistake?

Cost 150

Cost Technical Review Salary Social Media 150

Startup Professionals Musings

JULY 13, 2022

In these days of global competition via multiple channels, you need continuous marketing to find more customers. Influencers are recognized experts and pseudo celebrities who can pick favorite products or start new trends. Obviously, you need to promote these events via multiple digital and traditional marketing channels.

Technical Review 355

Technical Review Social Media Channel Flash 355

Startup Professionals Musings

DECEMBER 13, 2019

In the interests of helping you work smarter and last longer, I would like to offer my top ten list of key resource drains to avoid in early businesses and startups, based on my years of advising entrepreneurs and my own business experience: Expanding your product line too quickly for scaling. Use multiple small orders at first.

Technical Review 306

Technical Review Metrics Social Media Channel 306

ConversionXL

APRIL 4, 2017

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. That sounds like an obvious statement, but not a lot of people think about it critically.

Channel 118

Channel Marketing Viral SEO 118

Startup Professionals Musings

FEBRUARY 12, 2023

It’s important to learn from your own mistakes, but it’s even smarter to learn from someone else’s mistakes, without paying their high price in time lost, cost, and pain. Viral marketing costs real money, and your support staff and hosting systems cost even more. Bypasses intellectual property as not worth the cost.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

Steve Blank

APRIL 21, 2011

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. its product or service) to its customers. There are two major channels: physical channels and virtual (web/mobile) channels. Veritas , the team building a low cost residential wind turbine.

Channel 215

Channel Artificial Inteligence San Francisco Business Model 215

Startup Professionals Musings

OCTOBER 30, 2020

Products that can be easily produced and sold via multiple channels, including the Internet, are more easily scaled world-wide. This reduces the cost of customer acquisition, allows easy upgrades for service and new features, and improves customer loyalty in the face of new competitors in the market.

Merger 386

Merger Acquisition Software Review Social Media 386

Startup Professionals Musings

OCTOBER 6, 2023

Here investors are looking for feature problems or quality issues on the current product. A hard look will be taken at the technology maturity, the current development progress, and customer satisfaction with early product shipments. Status of the solution. In addition, manufacturing and inventory levels will be reviewed.

Technical Review 296

Technical Review Due Diligence Term Sheet Bankruptcy 296

Startup Professionals Musings

FEBRUARY 8, 2023

Most business professionals I know have been conditioned to think of inflation as highly negative, driving up their costs, and reducing customer buying. I see it as an opportunity to find new ways to attract customers , make long-needed changes to improve productivity, and lower your own costs of doing business.

Technical Review 239

Technical Review Revenue Social Media Cost 239

ReadWriteStart

OCTOBER 2, 2023

They poured their hearts and souls into creating an innovative product fueled by the desire to make a difference in the lives of their target audience. Startup X reached out to a product design services provider, and with their help, they were able to turn their fortunes around. The good news is that there’s hope!

Design 105

Design Product Churn Rate Architecture 105

Startup Professionals Musings

MAY 17, 2020

It’s important to learn from your own mistakes, but it’s even smarter to learn from someone else’s mistakes, without paying their high price in time lost, cost, and pain. Viral marketing costs real money, and your support staff and hosting systems cost even more. Bypasses intellectual property as not worth the cost.

Intellectual Property 436

Intellectual Property Angel Investor Viral Distribution 436

ConversionXL

JULY 22, 2020

This post, based on our experiences, covers: What misalignment looks like—and what it costs; What alignment looks like—and what you get; Four steps to go from wherever you are now to greater alignment. What misalignment looks like—and what it costs. They’ve moved beyond awareness and are interacting with your product.

Sales 90

Sales Cost Marketing Audience 90

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect.

Angel Investor 359

Angel Investor Technical Review Incubator Business Model 359

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.

Marketing 110

Marketing Product Audience Equity 110

Startup Professionals Musings

FEBRUARY 8, 2021

Especially if you are a first-time business owner, the payback for this initiative is well worth the effort and cost. Unfortunately, I see too many new entrepreneurs who let their passion for a new idea or invention blind them to the stark realities of customer need, opportunity size, or pricing and cost implications.

Advisory Board 356

Advisory Board Bandwidth Cofounder Technical Review 356

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

VC Cafe

MARCH 1, 2024

Small fine-tuned models as an alternative to giant generic ones – when finely tuned with appropriate data, smaller, specialised LLMs can yield comparable results at a fraction of the cost. Iterating with intelligent editors – products that enable users to take an existing output and refine it (ex.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ReadWriteStart

NOVEMBER 12, 2022

As the global economic situation deteriorates amid the Russian invasion of Ukraine and soaring energy costs, many aspiring entrepreneurs might be tempted to give up and wait for better days. However, a crisis can also be a golden opportunity to launch a new product or service, as long as the startup at the origin applies specific methods.

Startup 198

Startup Technical Review Ghana Guerilla 198

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149

Campaign CTO Marketing Social Media 149

Startup Professionals Musings

JULY 25, 2021

These may be people who can’t afford existing products due to income levels or location, but need the solution. The most disruptive products are ones that never existed before, and no forecasts are even available to size the opportunity. Look for sizable customer populations unattractive to incumbents.

Non-Compete 394

Non-Compete Technical Review Forecast Social Media 394

The Startup Magazine

SEPTEMBER 11, 2023

This not only boosts productivity but also ensures that every function operates at peak efficiency. Distinguishing Task Priorities At the heart of cost-effective outsourcing for startups lies the ability to discern between essential and non-essential tasks. It’s not just about cost-cutting.

Cost 141

Cost Startup Non-Compete Dilution 141

Women Entrepreneurs Can

MARCH 5, 2024

Understand Your Expenses Before diving into cost-saving strategies, it’s essential to have a clear understanding of your business expenses. Take the time to identify and categorize your start-up costs, ongoing operational expenses, and potential overheads. rent, utilities ) and variable costs (e.g., inventory, marketing).

Small Business 52

Small Business Software Review Technical Review Operations 52

Transformify

FEBRUARY 9, 2021

Lots of businesses today recruit contingent workers, be it freelancers, independent contractors, consultants, or other off-payroll workers to benefit from vast skill sets for a specific duration while cutting costs and keeping the bottom line low. 8 Tips to keeping your freelancers happy and boosting their productivity and loyalty: 1.

Product 98

Product Reputation Channel Hiring 98

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups.

Product 60

Product Framework Technical Review Cofounder 60

The Startup Magazine

APRIL 25, 2023

Here are a few ways to align workforce planning with financial objectives: Conduct regular analyses of the costs: these costs are associated with hiring, training, and retaining employees. For example, HR can work with Finance to evaluate the cost-effectiveness of different hiring strategies.

Finance 129

Finance Retention Forecast Employee 129

YoungUpstarts

JUNE 18, 2020

and a full-fledged production crew. The bigger the team, the greater the cost. Film productions, businesses that were aiming to spend big bucks on live advertising are now turning to various animated video styles to get the job done. What about real product demos? Many companies want to showcase their upcoming products.

Video 229

Video Advertising Technical Review Viral 229

Startup Professionals Musings

DECEMBER 16, 2019

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. They noted that customers’ loyalty grew with their real preference for the unique product features offered.

Differentiation 310

Differentiation Product Social Media Reputation 310

The Startup Magazine

OCTOBER 30, 2022

Even the best software product may cause more harm than good if you use it improperly or do not take into account its limitations. However, this may create a major barrier to growth in the future if you apply excessive cost-cutting to the software dimension of your business. Hardware Costs. Cybersecurity.

Technical Review 138

Technical Review Technology Software Review Startup 138

Up and Running

FEBRUARY 20, 2014

If your new business is going to distribute products in the U.S. retail market, that means your business needs to get its products into what people call “the channel”—also known as channels of distribution, or retail channels. I’m talking about getting your product into stores.

Product 82

Product Channel Distribution Software Review 82

ReadWriteStart

MAY 26, 2022

Creating a well-designed product that’s a hit with users takes a lot of hard work, not to mention a little strategy and luck. Achieving longevity, it seems, is not as simple as creating one successful software product. The creation of a hit software is an impressive feat — especially because 21.5% Figuring Out Your Next Big Move.

Software 171

Software Japan Agile Employee 171

The Startup Magazine

NOVEMBER 1, 2022

A large number of students can be found using a variety of social media channels. The marketing of activities in higher education can be accomplished in a highly astute and cost-effective manner by using this strategy. To attract a large number of followers on social media sites, the content that is provided there should be original.

Marketing 146

Marketing Social Media Channel Audience 146

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Retention 113

Retention Marketing Acquisition Channel 113

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. Thanks to Dani Mechlowitz, Delta Fulfilment ! #6- Thanks to Chris Gerbig, Pink Lily ! #8-

eCommerce 133

eCommerce Omaha Entrepreneur SEO 133