SoCal CTO

AUGUST 4, 2011

What channels will you use (e.g., SEO for Startups )? What are your key Startup Metrics ? How will you differentiate from these? SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? Analytics/Metrics - what are the key startup metrics that you will need to track?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

What channels will you use (e.g., SEO for Startups )? What are your key Startup Metrics ? How will you differentiate from these? SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? Analytics/Metrics - what are the key startup metrics that you will need to track?

Developer 384

Developer Founder Viral Oauth 384

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value.

Metadata 121

Metadata Technical Review Retention Metrics 121

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. There isn’t one most important SaaS metric. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. A reliable paid acquisition channel results in a somewhat stable business. Sometimes that’s airtight product/market it.

Restful 202

Restful Founder Revenue Acquisition 202

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 17:30] How deep into financials and metrics do you get before taking a client on? [19:01]

Channel 65

Channel Acquisition Framework B2B 65

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Evaluation , where differentiation between competitors must occur. Purchase , in which the decision to buy is made.

Differentiation 129

Differentiation Sales Email Metrics 129

Up and Running

DECEMBER 6, 2021

Our skills and expertise go well beyond that, encompassing brand management, the art of persuasion, understanding nuanced audiences and channels, a genuine flair for language crafting and creative writing, and borderline-obsessive grammar knowledge.”. Unless you’re a trained copywriter, it’s best to leave it to the professionals.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Up and Running

JUNE 27, 2018

Differentiate yourself. Define success metrics before your campaign starts, then measure your effectiveness during and after the campaign. SEO is one way of helping your customers find you based on the solutions you can offer them. It has to be specific and targeted, and it should speak to how your solution eases a pain point.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

ConversionXL

APRIL 18, 2017

Today, there are so many ways, and the channel isn’t the important part. Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. Differentiation is hard. Getting results is hard.

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. What are “pirate metrics?”. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

ConversionXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO? Other times, they’ll focus on a particular channel or initiative.

Demand 95

Demand Management B2B Campaign 95

Brandanew

JULY 9, 2015

We have all met those that call themselves “storytellers” and “content experts” and do not understand a thing about Content Marketing / SEO or social media. Standing our and being differentiated as a brand is not simple. There was no one God-sent metric box that solved all our queries in one go.

Marketing 100

Marketing SEO Metrics Agile 100

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 128

Campaign Analytics Metrics Search 128

Duct Tape Marketing

SEPTEMBER 22, 2022

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? [11:41] Kind of die hard SEO community.

SEO 84

SEO Channel Campaign Audience 84

Duct Tape Marketing

JANUARY 4, 2023

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? [11:41] Kind of diehard SEO community.

SEO 86

SEO Audience Channel Campaign 86

Occam's Razor

DECEMBER 9, 2013

Invest in the site experience now to differentiate yourself from the competition, and create irrational loyalty. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

APRIL 5, 2016

Analytics or metrics or whatever you choose to call how a business performs can not lie – as long as you ask the right questions and track the right things. The subtitle of the survey report – How analytics differentiates winners sheds some light on the findings and importance of data. Typical sales dashboard metrics include: Leads.

Analytics 28

Analytics Metrics Sales Cycle Finance 28

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . Take a look at creative SEO agency Rise at Seven’s Twitter feed. Consider creating a channel or group in your team’s online communication tool to share exciting company updates and talking points.

Social Media 117

Social Media Employee Media Programming 117

ConversionXL

NOVEMBER 8, 2018

They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. In search results, earning the answer for a voice query depends largely on the implementation of SEO best practices. How will voice search work given the human urge to shop around?

B2B 100

B2B eCommerce Search Technical Review 100

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? Even pre-launch, there’s work you can do here to differentiate yourself. They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. More mature DTC brands are finding success with a broad range of marketing channels?—?paid

Technical Review 49

Technical Review Software Review China Acquisition 49

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. They still tend to think of digital as a fulfillment channel. Joseph Boisseaux.

Analytics 131

Analytics Marketing Campaign Metrics 131

The Next Web

MARCH 2, 2014

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. Use this metric for success to best understand if your business is growing traffic from new visitors, existing visitors or both.

SEO 159

SEO Analytics Social Media Metrics 159

The Next Web

MAY 5, 2013

On the one hand, it has allowed startup marketers to differentiate themselves from their counterparts in corporate America. At a startup, you may not know who your core customer base is, why they buy your product (or whether they will at all), what marketing channels will work the best. Thus the term growth hacking.

Marketing 165

Marketing Viral SEO Analytics 165

Up and Running

MAY 28, 2015

This unique selling proposition has differentiated itself from the competition because it makes an outright guarantee, as well as promises to directly address a problem. These days, the internet rules marketing—and SEO is king. Every company nowadays has a blog and social media channels, so do it better.

Marketing 60

Marketing Social Media Churn Rate Elevator Pitch 60

ConversionXL

NOVEMBER 11, 2015

” Adobe Target is an enterprise testing tool that does a great job of leveraging a visitor based metric system. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale. By this I mean to say that getting completion rates of tasks by marketing channel is not a part of the tool.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

JULY 11, 2016

Report tangibly and make content marketing comparable to direct marketing channels. All PPC channels will work for you if you stop using brute force. Your offers need to match your PPC Channel Temperature and you constantly try heating it up. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Retarget and measure!

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

APRIL 3, 2019

Vanguard decided that focusing on customer experience would help them differentiate from their competitors: Set up experimentation around customizing and personalizing the customer experience. There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114