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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149
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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten

Gordon Platt, President, Gotham Media , observes, “You may meet people on-line, but when’s the last time you really made a long-term, financially meaningful commitment exclusively as the result of a virtual interaction?” I’ve listed below my current social media toolkit. Superhuman **, my email client. Tech stack.

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5 Free Platforms Entrepreneurs Should Be Using To Manage And Streamline Their Business

YoungUpstarts

Best way to manage your social media – Hootsuite. While the free version does have limitations (supports only one user and five social profiles) its ability to allow you to manage your basic social media channels such as Facebook, Twitter, LinkedIn, etc in an easy-to-use manner is great.

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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. So I'm actually from my agency spinning up a syndication campaign that we'd done a while back where I'm not just publishing on my website or LinkedIn, but I'm also publishing on many other websites. I found it. This is what I've been looking for.

SEO 70
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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . Social media platforms (e.g.,

B2B 103
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When The Mobile Evolution Turns To Revolution

YoungUpstarts

It wasn’t that long ago that web-savvy marketers were touting the advances in technology that allowed anyone to build a website, publish a blog, or embark on a social media campaign. by Scott Hirsch, f ounder and CEO of Appsbar. The advent of mobile platforms has rendered all of those tools passé.

Mobile 160
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5 Essential Spreadsheets for Social Media Analytics

mashable.com

5 Essential Spreadsheets for Social Media Analytics. Share on Tumblr email share Share on Tumblr email share. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. Monitor Social Media Reputation. February 9, 2012 by Ann Smarty.