Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Doesn’t.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

ReadWriteStart

JULY 7, 2021

This trend is promising despite the rising usage of email, instant messaging applications, and social media platforms, . Instant sharing of digital receipts – Cumbersome paperwork is eliminated by sending e-receipts to users via email and WhatsApp. However, Courier services are used domestically and internationally now.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

YoungUpstarts

NOVEMBER 23, 2017

It is a direct communication channel, that businesses long before were missing out on. Search engine optimization, or SEO for short, basically means how well your website ranks on a search engine, when looking for particular content. As well as a blog, your business needs social media channels. Social Media Marketing.

Social Media 157

Social Media Channel Search SEO 157

View from Seed

MARCH 3, 2015

So we had those two assets: Website Grader and the resulting email list. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.)

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

The Next Web

JULY 20, 2013

You can contact him by email or on Twitter. Share this story everywhere including your website, in the app’s description page, and as part of your PR efforts. There is a critical mass of exposure you need to reach, so it’s better to synchronize everything together: PR, banners, and blog posts should all appear at once.

PR 157

PR Development Team Review Viral Mobile 157

Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. This is John Jantsch, my guest today, Shama Hyder.

Engineer 65

Engineer SEO ChatGPT Channel 65

Up and Running

NOVEMBER 20, 2014

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. Over-the-Top Self-Promotion. One Big Launch. Self-Promotion.

PR 145

PR Small Business SEO Warrant 145

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. It's like, that's who they got to know us, and now they're starting to trust us, so they're gonna give us their name and email. Like this show?

Marketing 76

Marketing Differentiation B2C PR 76

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Email habits change. A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. Social habits change.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. You don’t need to hire an expensive PR firm to get some traction with this. Get Media Coverage.

PR 69

PR Social Media New Zealand Ireland 69

Up and Running

JUNE 27, 2018

If you want to contact warmer prospects (those who have been exposed to you before), you may want to start an email campaign or consider content marketing (like starting a blog). SEO is one way of helping your customers find you based on the solutions you can offer them. As the old adage goes, you can’t improve what you can’t measure.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.)

Sales 120

Sales Silicon Valley RSS Las Vegas 120

blog.traindom.com

NOVEMBER 29, 2010

We didn’t have a PR company or a bunch of contacts, hence we needed to start from scratch. So I took my sweet time Googling different websites that would take submissions, tips or published their editor’s email. The Atlantic Technology Channel (thanks Alexis) 39. YouNoodle 33. Lovely Pages 34. TechPluto 36.

Technical Review 63

Technical Review Startup Software Review PR 63

Austin Startup

JULY 12, 2010

They still SEO-optimize those pages heavily, and compete for the attention of users with other channels, whether official or unofficial. And as marketers and businesspeople alike become more and more data-driven, linking care data with sales data with PR data with ad data becomes a core competence for any organization.

Customer 80

Customer Harvest B2C Technical Review 80

Duct Tape Marketing

JULY 26, 2018

We are going to talk about your book, but I got to ask one SEO question. Where does SEO sit today? Rand Fishkin: Where does SEO sit today? Well, it’s at an interesting point in its history in that, in a lot of ways, search has become a mature industry and SEO has, too. It’s a really broad one.

Silicon Valley 33

Silicon Valley SEO Startup Technical Review 33

Duct Tape Marketing

MAY 26, 2020

I think this is for a couple of reasons: Content has become the air that drives so many channels. SEO and the benefits of podcasting. At the end of the day, SEO really comes down to three main things: Keywords – You must know what keywords your ideal client is searching for. Reviews can help build authority and credibility.

Small Business 95

Small Business SEO Audio Hosting 95

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic). But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Up and Running

FEBRUARY 6, 2017

Of course, in the internet age, that means reading a ton of current articles and online blogs covering Search Engine Optimization (SEO), content marketing, and social media marketing. The first place I recommend spending some time learning about SEO is YouTube. Resources for the first-time, do-it-yourself online marketer.

Sweat Equity 60

Sweat Equity Equity Sales PR 60

Duct Tape Marketing

MARCH 30, 2022

Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43]

Technical Review 87

Technical Review SEO Metadata Algorithm 87

Seeing Both Sides

FEBRUARY 25, 2016

Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal. James Currier, founder of Ooga Labs, identifies three general types of acquisition channels: Owned Media: Email, Facebook, Craigslist, Twitter, Pinterest, Apps. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal. James Currier, founder of Ooga Labs, identifies three general types of acquisition channels: Owned Media: Email, Facebook, Craigslist, Twitter, Pinterest, Apps. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

mashable.com

MAY 28, 2010

A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Plus, since spammers rely heavily on popular keywords, names generated solely with SEO in mind can seem spammy. Just don’t forsake that natural ability because you’re so focused on domain names, SEO and empty vessels. Is It Sticky?

Naming 94

Naming Technical Review Social Media Startup 94

Duct Tape Marketing

JUNE 26, 2019

We have 11 channels that our approach is built around. We have to understand that all of these channels exist, and our job is to look at where each business is and then see which channels make sense for them. They have all the important tools you need for paid traffic, social media, PR, and SEO.

Channel 77

Channel SEO Social Media Small Business 77

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. This human touch can be as light as email follow ups, or as much as inside sales people doing multiple sales calls and demos.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Growthink Blog

FEBRUARY 22, 2018

And importantly, your marketing plan covers the "channels" you will use to get new customers (known as your "promotions strategy"). These channels include, among others: Billboards Blogs, Podcasts, etc. But an email newsletter is a much less expensive and time-consuming way to start.

Chicago 54

Chicago Marketing Search Channel 54

Growthink Blog

FEBRUARY 17, 2013

And importantly, your marketing plan covers the "channels" you will use to get new customers (known as your "promotions strategy"). These channels include, among others: Billboards Blogs, Podcasts, etc. But an email newsletter is a much less expensive and time-consuming way to start.

Chicago 109

Chicago Marketing Search Channel 109

Duct Tape Marketing

DECEMBER 13, 2016

Reputation management used to fall almost exclusively under the heading of PR. If the local newspaper decided to run an expose on your lousy customer service, then your PR firm would do what they could to make it go away. Monitor channels. And frankly, it often did blow over. Review funnel explained.

Software Review 28

Software Review Reputation PR Naming 28

Duct Tape Marketing

SEPTEMBER 22, 2022

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of die hard SEO community.

SEO 85

SEO Channel Campaign Audience 85

Steve Blank

APRIL 5, 2017

For example, our goal could be: Create demand for our products and drive it into our sales channel. Do you want them to download a demo, schedule a sales call, visit a physical store location or a website, download an app, click for more information, give you their email address, etc.? What’s the call to action? The question is when ?”

Marketing 312

Marketing Audience Technical Review PR 312

Duct Tape Marketing

APRIL 30, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients competitive intelligence, back links and things like that. All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO.

Revenue 58

Revenue SEO Texas Minnesota 58

Duct Tape Marketing

JULY 10, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that. All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO.

Social Media 57

Social Media SEO Audience Audio 57

Duct Tape Marketing

JANUARY 4, 2023

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of diehard SEO community.

SEO 87

SEO Audience Channel Campaign 87

Duct Tape Marketing

APRIL 26, 2016

No matter how you plan to grow your business content has become the entry point and catalyst for effective growth in most every channel. I outline all channels in this Lead Generation System post ). The key to succeeding in the current environment is to master two or three channels at the most and commit to going deeply there.

Channel 28

Channel SEO Social Media Advertising 28

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. The PR Masterclass : How to develop a public relations strategy that works! PRNewswire – Press release distribution service.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Duct Tape Marketing

OCTOBER 19, 2017

Transcript of The Importance of SEO in Marketing Today written by John Jantsch read more at Duct Tape Marketing. He is with Evolving SEO and we talk about search engine optimization and its importance in marketing today and how you need to begin to think about search engine optimization really at the strategic level. Back to Podcast.

SEO 40

SEO Marketing Search Artificial Inteligence 40

Duct Tape Marketing

APRIL 13, 2012

Move to email. Email is still the most effective form of marketing and relationship building. While many have concluded that the same thing cannot be said for social media relationships, you can and should view your connections in these networks as a way to gain more email relationships. Improve your SEO. Build PR muscle.

Social Media 60

Social Media API Media PR 60

Transformify

FEBRUARY 23, 2022

The majority of agencies will concentrate on one to three primary channels. It may be Facebook ads, cold email, or even SEO for you. For monetary and PR matters, many bloggers, small company owners, and influencers hire bookkeepers who mostly manage their accounts through HR software.

Web Development 92

Web Development Demand Social Media Lead Generation 92