Hippoland

AUGUST 8, 2018

At Hustle Fund, we back both first time founders as well as repeat founders. One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Another way is to have unique promotion channels, but these must be scalable.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Where to Play

FEBRUARY 5, 2019

Adrien Briod , the co-founder, envisioned how a collision-tolerant drone would assist in managing such dangerous situations. The product of course shares some similarities, yet the customers are completely distant: they don’t value the same benefits, and don’t share sales channels or word-of-mouth. They call it Elios.

Agile 54

Agile Technical Review Sales Cycle Distribution 54

Startup Lessons Learned

MAY 9, 2012

From Lean Startup Machine , Lean LA and San Diego Tech Founders , to countless speeches and workshops, I have seen the impact that their leadership has had first hand. Or will you need to staff and finance a whaling ship to be out at sea for months at a time to catch two or three whales (enterprise sales model)?

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

NZ Entrepreneur

SEPTEMBER 16, 2020

The statistics show that even though most founders bet their time and resources that their startups will be the best in the world, 90% of those new startups won’t be in operation in 10-15 years. For example, “How will unit cost affect our capital requirements and how will product pricing affect revenue?”

Startup 69

Startup Sales Cycle Down Round Revenue 69

ConversionXL

OCTOBER 13, 2015

Average Revenue Per Customer. How does retention differ among different acquisition channels? Customers that converted in the last year that had a sales cycle of less than x weeks. Total Customers. You can’t learn much from the above table. How did that effect their average order value? Acquisition Efficiency.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Then they increased their revenue from $2M to $6M in six months. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue.

Demand 124

Demand B2B Distribution Channel 124

YoungUpstarts

SEPTEMBER 13, 2018

by Rachel Strella, founder of Strella Social Media. Sometimes it can require months — or even longer — of relationship-building to acquire major clients with large-scale revenue possibilities. Many prospects need a great deal of time and information before they decide to entrust others with managing their social media channels.

Social Media 113

Social Media Sales Cycle Audience Media 113

ConversionXL

OCTOBER 7, 2022

Understanding CAC by each channel helps you identify areas of opportunity and streamline operations for better ROI. This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. Strong customer relationships fuel loyalty, which results in more sales and recommendations.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Duct Tape Marketing

APRIL 5, 2023

Recent, an episode featured Max Novak, the founder of Nova Cast, where he talked all about how podcast booking campaigns create value For listeners and for brands. Seven different channels and Facebook have since come out with their sort of version of this and marketers are a little bit upset. Yeah, basically all over Google.

Advertising 83

Advertising Analytics San Diego Networking 83

ConversionXL

MAY 27, 2022

Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. DGMs see that demand is maintained throughout the sales cycle. 70% of buyers are already clued up on a product before they talk to sales, if they talk to sales at all.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods.

Demand 115

Demand Affiliate Audience Leadership 115

ReadWriteStart

MAY 12, 2011

Vrushali is moderator of a forum for technical documentation professionals and gets a lot of her clients through that channel. First up, Vrushali Humnabadkar from Pune, India, presented Penworks, a technical documentation outsourcing service. She has, thus far, not done any other formal customer acquisition initiative.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

ReadWriteStart

MAY 4, 2011

Manoj is experiencing a long sales cycle of close to 12 months, but he has already created a sustainable company that has revenues and profits. go-to-market strategy, and I advised him to try to recruit a channel partner like SuccessFactor or Taleo with major presence in the talent management space.

India 116

India Entrepreneur Silicon Valley Massachusetts 116

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

www.forentrepreneurs.com

FEBRUARY 2, 2010

The company has just missed its quarterly revenue forecast. Lets take an example, and look at how they might do this: They will be able to tell you that revenue is composed of deals. To compute revenue, you multiply average deal size by number of deals. SolidWorks 2: The best VAR management program in the world?

Metrics 55

Metrics Design Entrepreneur Startup 55

Duct Tape Marketing

NOVEMBER 17, 2022

Debbie is the co-founder and CEO of Senior Living SMART, a full-service marketing agency focused exclusively on the senior housing and care industry. She is the co-founder and CEO of Senior Living Smart, a full service marketing agency focused exclusively on the senior housing and care industry. Marketing Podcast with Debbie Howard.

Differentiation 75

Differentiation Sales Cycle Audio Networking 75

ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. Fullfunnel co-founder Andrei Zinkevich says, “ABM is not that complicated, and it’s also oversimplified.”. Qualitative-first: Aligning sales and marketing for a comprehensive audience profile. Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105