Both Sides of the Table

DECEMBER 5, 2010

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

Social Network 318

Social Network Networking Internet Technical Review 318

Startup Professionals Musings

JANUARY 17, 2013

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Find partners and channels which are complementary, and not directly competitive.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Find partners and channels which are complementary, and not directly competitive.

Marketing 257

Marketing SEM Viral Social Media 257

Sophia Perl of Wisdom

AUGUST 27, 2011

Hahaha, I laugh because later in his talk he mentions another website with a long name. A notable site is FaceSmash which sold for $30k the week the movie Social Network came out. Even Perez Hilton blogged about Flippa because of its relationship to FaceSmash and Social Network. Alright back to the talk.

EC2 53

EC2 Social Network Distribution Demand 53

ConversionXL

FEBRUARY 12, 2019

Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. If they trust social networks, blogs, magazines, etc.,

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. It has significantly boosted our sales.

Sales 115

Sales Customer Viral Marketing 115

mashable.com

OCTOBER 27, 2010

The directory of other entrepreneurs, browsable by industry and name, is also helpful for locating someone who might be helpful regarding a specific issue. EFactor The authors of business networking book The N Factor venture up the alphabet a little bit to bring you the EFactor.

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

The Next Web

JANUARY 26, 2014

Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. Back when Facebook was still just for schools, some schools already had their own social networks. Instead of trying to market directly to students at those schools (“but we already have a social network!”) So what do startups do?

Thailand 167

Thailand Social Network PPC Singapore 167

Startup Professionals Musings

DECEMBER 7, 2010

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Find partners and channels which are complementary, and not directly competitive.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Find partners and channels which are complementary, and not directly competitive.

Marketing 146

Marketing SEM Viral Social Media 146

ConversionXL

JULY 7, 2020

And yet, Pinterest is the third-most popular social network, with over 322 million monthly active users, nearly 50% of whom are in the United States. Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Tailored title as pin name. Pinterest, for most, does not.

Marketing 114

Marketing Viral Campaign Search 114

mashable.com

JANUARY 18, 2012

How to Pick the Right Name for Your Business. There are endless paths to take when brainstorming your new business name. But for many small business owners and entrepreneurs, the naming process is fraught with uncertainty and doubt. Your business name sets the tone for all that follows. Opt for a descriptive name.

Naming 97

Naming Social Media Social Network RSS 97

Duct Tape Marketing

DECEMBER 20, 2012

No doubt you’re knee-deep in social media marketing these days, spending a good chunk of time engaging with customers within social networks and creating compelling content that attracts followers. They are also three times as likely as their parents to use social channels to research their purchases.

Video 67

Video Viral Channel Social Network 67

ConversionXL

JANUARY 18, 2022

It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall). Brand awareness marketing aims to make your brand the name people think of first and trust above all others. Canva doesn’t have the household name status of Adobe. And the wheel keeps turning.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

JANUARY 11, 2013

This is what they say about themselves: We are an distribution channel for companies that help entrepreneurs start, grow, optimize, and scale their businesses. We connect them to hundreds of thousands of potential new customers using email marketing, social networks, and display ad campaigns. Their numbers are impressive.

Campaign 95

Campaign Estonia Social Media Viral 95

mashable.com

MAY 5, 2011

Kayweb is named for its majority owner, the design and development firm Kayserian founded in Australia seven years ago. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started!

Equity 74

Equity Engineer Technical Review Social Media 74

mashable.com

SEPTEMBER 29, 2010

Color-Coordinated Compound Words Web startup names and logos are inextricably linked. It was notably used for Vignelli Associates’ 1967 rebranding of American Airlines, whose two-word name became a one-word logo in red and blue. If it’s well-executed, it’s a powerful statement to make.

Web 111

Web Design Social Media PHP 111

mashable.com

SEPTEMBER 29, 2010

Color-Coordinated Compound Words Web startup names and logos are inextricably linked. It was notably used for Vignelli Associates’ 1967 rebranding of American Airlines, whose two-word name became a one-word logo in red and blue. If it’s well-executed, it’s a powerful statement to make.

Web 111

Web Design Social Media Software Review 111

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Its like knowing the future.

San Francisco 68

San Francisco Lean Retention SEM 68

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), They do TV?

Analytics 149

Analytics Marketing Audience Channel 149

Startup Lessons Learned

SEPTEMBER 18, 2008

All I see is a name, an icon, a price, the developers name, and a review star-rating. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

mashable.com

JANUARY 23, 2012

And if you have been using a fictitious business name, you’ll need to file an abandonment form. Subscribe to the Business channel. How to Register Your New Business Name. 9 Digital Ways to Become a Social Good Hero in 2012. 10 Inspiring Social Networks for Writers. Social Media Lists. Social Media.

LLC 68

LLC Technical Review Social Media Startup 68

mashable.com

JANUARY 13, 2012

(My company’s CEO, Patrick Salyer, explains why multiple online personas make it imperative that companies offer social logins beyond Facebook Connect.). Sure, Facebook will almost always be the dominant player in share-of-logins, but we’ve seen the other players account for up to a combined 60% share of social logins.

Technical Review 78

Technical Review Social Media Social Network RSS 78

Duct Tape Marketing

MARCH 1, 2016

Lead generation is essentially a game of channels more than tactics. Meaning you need to find the right mix of channels that allow you to profitably attract a high enough number of leads over and over again in order to feed your growth objectives. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. Qnary is one of numerous tools which can help build out your team members’ virtual presence.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

mashable.com

NOVEMBER 2, 2011

If you can name drop big customers, do that too — you want your profile to look impressive. What is your viral coefficient? Subscribe to the Business channel. Social Media Lists. Social Network Lists. Social Media. Social Networking. Social Good. Social Media.

Social Media 80

Social Media Startup Angel Investor RSS 80

mashable.com

FEBRUARY 15, 2012

Anyone can easily run a search for his or her brand name and see how actively it’s being discussed in social media. Try using a few search Google operators, for example: ["brand name" -intitle:"brand name"] to find in-text brand mentions you are most likely to have missed. Social Media Lists. Social Media.

Social Media 108

Social Media Analytics Media API 108

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. If the viral coefficient is 0.9, Who doesnt want to see their name in print? Dont chicken out and do a closed beta; get real customers in through real renewable channels.

San Francisco 168

San Francisco PR Lean Early Stage 168

Brandanew

JULY 2, 2015

The campaign included staged events in different cities through the week and the updated videos on their YouTube channel were shared across all social networks – Facebook, Twitter and Instagram; via memes and gifs. Viral Vine’s #TurnUpForWhat or #TurnipForWhat. Coca Cola’s #ShareACoke.

Social Media 100

Social Media Campaign Media Marketing 100

mashable.com

OCTOBER 11, 2011

Subscribe to the Business channel. Giftiki: The Social Gift For the Facebook User Who Has Everything. Even if this kind of coverage seems tangential, it gets the name of your company in the media and helps to build buzz. Social Media Lists. Social Network Lists. Social Media. Social Networking.

PR 103

PR Startup Social Media Technical Review 103

ConversionXL

MARCH 25, 2013

Coming From (Social Network). Somehow that same rule never caught on to social networks. But really, isn’t social media a dynamic ad for your business? Realistically, a visitor coming from social media channel won’t stay long because the switch from fast paced social media vs long form content is too jarring.

Conversion 126

Conversion Affiliate Social Media Social Network 126

conversionxl.com

FEBRUARY 4, 2014

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. Sidetrack: What Are The Elements of a Viral Pre-Launch Page? Your Name *. Your Email *.

Analytics 98

Analytics Software Review Conversion Video 98

Brandanew

JANUARY 8, 2016

This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Buffer is simpler, scan-able and makes publishing content on 6+ social media channels faster. My favorite analytics tool for social media is Moz Pro. Are you reaching the right audience?

Analytics 100

Analytics Social Media Marketing Media 100

grasshopperherder.com

FEBRUARY 19, 2011

Names redacted.) Unless your name is Mesmero the Magnificent, it’s probably not going to work on me. Q: “What will be your best channel for customer acquisition?&# We’re testing a viral loop, direct sales, and affiliate marketing.&# Q: “When will you have funding secured?&#

Cofounder 47

Cofounder NDA Founder Sweat Equity 47

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 12, 2010

My very first newsletter, the blog traffic tips newsletter branded under the blog traffic king name (which I ended up retiring because I got sick of the jokes from my friends), started off well enough. channel and then come to my blog. Buy a specific domain name just for branding your videos (like Yaro.TV). My First Newsletter.

Email 103

Email Affiliate Lead Generation Social Media 103

ConversionXL

MARCH 15, 2016

First of all, Inbound.org knows that many marketers , their target audience, use Twitter to network with their peers. So, the channel selection (vs. The network effect from creating user accounts with social profiles also has potential upsides for user and revenue growth. Facebook, for example) is strategic.

Mobile 48

Mobile Retention Email Software Review 48