Channel Partner Revenue Sales Cycle 
Startup Professionals Musings
AUGUST 24, 2022
As I recently watched an episode of “ Shark Tank ,” I realized that the shark investors focus on your responses to these questions is also a credibility test on your business savvy, as it leads to other relevant questions on margins, channels, and your understanding of key customer forces. Outside partners and channel impacts are complex.
YoungUpstarts
MARCH 27, 2019
According to the same Statista survey, 18% of consumers have made a purchase directly through a social channel. Brands that ignore the selling capabilities of social media platforms are missing out on significant sales opportunities. These smaller accounts typically charge much lower fees for paid promotions.
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Duct Tape Marketing
NOVEMBER 17, 2022
John , so well, myself and my business partner Andrea. I was in sales and marketing, and Andrea was in operations and dementia care. But the fact that it is so relational and it's so emotional means that you have to be on all channels all the time, but with different messages. So how did you come to where you are now?
ConversionXL
MARCH 6, 2019
The same video content likely works well in other channels. The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year.
Startup Lessons Learned
MAY 9, 2012
What are the value propositions, benefits and the messaging (bait), the pricing structure and channels (tackle), and length of sales cycle (how likely a fish will snap your line)? Or will you need to staff and finance a whaling ship to be out at sea for months at a time to catch two or three whales (enterprise sales model)?
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. It appears that LTV should be about 3 x CAC for a viable SaaS or other form of recurring revenue model. For example: Create demo videos that answer every likely sales question.
Cracking the Code
NOVEMBER 10, 2009
Study the Sales Learning Curve and Only Invest behind Success (more.) Forget everything you learned about software channels. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) Philippe Botteri Accel Partners London, UK My Bio.
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