Startup Professionals Musings

JANUARY 15, 2020

In the investment community, these leadership elements are often called “goodwill.” Investors, partners, team members, and customers implicitly value or devalue a startup based on the leader’s physical presence, emotional identity, social skills, intellectual agility, moral values, and past performance in the domain.

Valuation 311

Valuation Technical Review Due Diligence Leadership 311

ConversionXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Omnichannel aligns branding, messaging , and customer service across every channel.

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Customer Marketing Channel Audience 118

YoungUpstarts

OCTOBER 13, 2013

Rather, the challenge is this – how can we transform fans and followers on social networks into actual money paying customers? Enter “ The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers “ by Adam Metz. P = People and your relationships with them.

Technical Review 187

Technical Review Software Review Customer Social Media 187

Startup Professionals Musings

JANUARY 4, 2023

A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The very best marketing is word-of-mouth from your very happy customers.

Global 267

Global Marketing Technical Review Mobile 267

Startup Professionals Musings

APRIL 10, 2020

A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The very best marketing is word-of-mouth from your very happy customers.

Mobile 434

Mobile Marketing Technical Review Differentiation 434

YoungUpstarts

FEBRUARY 13, 2019

If you can’t keep the customers who sign up with you, you’re going to quickly find yourself in trouble. I get calls all the time from clients struggling to retain new customers. The point is, before you change your pricing, you need to dig deeply into what’s really driving your customers away.

Customer 173

Customer Technical Review Retention Acquisition 173

Hunter Walker

MAY 17, 2024

I was publishing quite a bit of original research about bias in workplace documents like performance reviews and job posts, a bunch of it went viral, and I got to know a lot of people who eventually became Textio customers. I love working with customers to support them in meeting their goals. This work is my zone of excellence.

Cofounder 103

Cofounder Founder Technical Review Seattle 103

Hearpreneur

OCTOBER 25, 2023

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO).

eCommerce 132

eCommerce Omaha Entrepreneur SEO 132

Brandanew

OCTOBER 14, 2016

When utilized in the most proper manner, a large community on Instagram for your brand can be a highly-effective visual advertising channel. In this post, I will show you clever ways of using Instagram to increase customer engagement and building a massive community for your brand. Why do you need niche loyal communities?

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Community Social Media Nashville Philippines 100

VC Cafe

APRIL 4, 2024

However, this challenge also presents an opportunity for those who can strategically differentiate themselves and capture the attention of their target audience. Identify a Niche and Dominate It – While the temptation may be to position your startup as a broad AI solution, true differentiation often lies in specialisation.

Generative AI 78

Generative AI Artificial Inteligence Technical Review ChatGPT 78

ConversionXL

NOVEMBER 24, 2021

This is the basis of an effective differentiation strategy. This network isn’t mutually exclusive with building an audience of customers. SparkToro is an audience research platform that helps marketers find their prospective customers’ main sources of influence. Building a community. Tapping into an existing community.

Reputation 134

Reputation Audience Management Social Media 134

ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. This consists of dominating your competition, and out-converting by acquiring new customers in a cheaper way that your competitor does.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Use referral programs to attract new customers and reward your current ones 7. Both are critical.

eCommerce 129

eCommerce Marketing Social Media Retention 129

VC Cafe

MARCH 1, 2024

AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing. Social Hybrid AI x human communities – messaging & social apps where bots are treated as equal citizens.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

JULY 16, 2021

This will help you gauge who your audience is and how to speak to them at every customer touchpoint. The point isn’t to complicate your content creation—it’s to ensure your messaging is aligned with the customer journey every step of the way. Instead, pinpoint your unique customer base and speak directly to them.

Audience 127

Audience Framework Differentiation Software Review 127

ConversionXL

MAY 19, 2020

Evaluation , where differentiation between competitors must occur. If driving revenue or new customer sign-ups is top priority, focus on building content that bolsters the Purchase stage of the funnel, such as: Testimonials ; Customer recommendations; Demos. What questions are your customers asking? Awareness. Ask around.

Differentiation 129

Differentiation Sales Email Metrics 129

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 112

Retention Developer Customer Programming 112

Startup Professionals Musings

JULY 25, 2018

In fact, most see a more direct relationship between customers and their business success, so employee focus by default will end up in third place. Once this product-first, customer-second, and employee-last culture is set, it is extremely hard to change. Only then can they stay motivated and make the decisions you need to win.

Silicon Valley 143

Silicon Valley Retention Metrics Architecture 143

The Startup Magazine

DECEMBER 13, 2023

What differentiates your card from other cards on the market is your niche. Analyze your competitors and identify opportunities for differentiation. A strong brand not only builds trust and recognition in a competitive online marketplace but also builds lasting bonds with customers. A loyal customer base means return business.

Differentiation 148

Differentiation Audience Social Media Design 148

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 115

Retention Customer Developer Programming 115

Startup Professionals Musings

DECEMBER 10, 2014

A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The very best marketing is word-of-mouth from your very happy customers.

Global 266

Global Technical Review Mobile Differentiation 266

Startup Professionals Musings

NOVEMBER 4, 2015

In the investment community, these leadership elements are often called “goodwill.” Investors, partners, team members, and customers implicitly value or devalue a startup based on the leader’s physical presence, emotional identity, social skills, intellectual agility, moral values, and past performance in the domain.

Leadership 120

Leadership Technical Review Due Diligence Valuation 120

Up and Running

JULY 7, 2021

This article covers the ways to build a massive channel that will attract customers to your website and generate income for you. It opens the dashboard where you can customize the look of your channel and manage videos. Go to “Customize channel,” then click “Basic Info.” Change the URL to your channel to a custom one.

Channel 149

Channel Small Business Video Audience 149

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 105

Retention Customer Developer Programming 105

Up and Running

AUGUST 8, 2017

A mission statement define a company’s goals in three important ways: It defines what the company does for its customers. Some of the best mission statements also extend themselves to include fourth and fifth dimensions: what the company does for its community, and for the world. It defines the target customer, or “buyer persona.”

Software Review 157

Software Review Employee Differentiation Business Plan 157

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

YoungUpstarts

SEPTEMBER 11, 2019

Small business owners know establishing personal connections with customers is critical for growth. Not only that, but because they have fewer resources, 53% of small business owners feel they’re at a competitive disadvantage versus larger enterprises when it comes to meeting customer expectations. Cultivating customer-centricity.

Customer 164

Customer San Francisco Small Business Programming 164

Startup Professionals Musings

JUNE 18, 2022

The result is that ideas are no longer in short supply, and no longer a differentiator in competition. Theirs is not the autocratic style of leadership, which tells people what to do and dominates them, but a style which treats partners, investors, and customers as family. Visionary execution, on the other hand, is not so common.

Bootstrapping 374

Bootstrapping Angel Investor Differentiation Leadership 374

YoungUpstarts

JUNE 10, 2014

Exhibit A: Seventy percent of Americans are disengaged from their jobs, which leads to the poor customer service we experience all too often. When people don’t care about their jobs, their performance, teamwork, and customer service suffer greatly. Our actions seem to say “no.” In fact, not caring seems to be an epidemic.

America 154

America Employee Technical Review Non-Compete 154

Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 249

Social Media Media Customer Viral 249

Startup Professionals Musings

DECEMBER 6, 2012

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 228

Social Media Media Customer Viral 228

Hearpreneur

DECEMBER 14, 2022

Our mission is to arm businesses with high-level information accuracy to avoid web lawsuits and, in turn, create a seamless web experience for disabled communities. As a co-founder of the company, my main goal for 2023 is to build a successful and sustainable business that will bring value to our customers, team members, and investors.

Entrepreneur 111

Entrepreneur Retention SEO Employee 111

Hearpreneur

JANUARY 28, 2022

I came up with my company's name by envisioning what my company represents and that is an alpha level of customer service and training for me and my agents. Our company's business name, Betworthy, stemmed from its mission of making our customer's bets more worthy. 11- By identifying customers demand. Photo Credit: Scott Hasting.

Naming 150

Naming Entrepreneur Jordan Merger 150

Austin Startup

JULY 12, 2010

Andy Meadows is the founder and CEO of Bearhug , an Austin-based customer engagement platform launching today. Customer Care Today. Customer Care Today. Encourage them to join and support the Company-Customer Pact.” Two trends since that incident have made the issue even more important today.

Customer 80

Customer Harvest B2C Technical Review 80

Hearpreneur

JANUARY 8, 2023

3- Customer experience focus. I believe that in 2023, businesses will be more focused on customer experience than ever before. As technology continues to evolve, customers are becoming more demanding and expecting more from businesses. Customers can subscribe to a service or product and pay a monthly or annual price.

Artificial Inteligence 123

Artificial Inteligence Technical Review Entrepreneur Forecast 123

Duct Tape Marketing

FEBRUARY 2, 2023

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. Key Takeaway: Mark Schaefer argues that brand communities are the future of marketing strategy.

Community 83

Community Marketing Audience Networking 83

ConversionXL

SEPTEMBER 9, 2021

By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans. And for good reason. via Smart Insights ].

Social Media 142

Social Media Media Developer Marketing 142