Remove Cost Remove eCommerce Remove Lead Generation Remove Sales
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. You’ll also maximize return on investment (ROI) and reduce overall average customer acquisition costs (CAC).

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How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

If you own an online business, Black Friday and Cyber Monday could shape up to be the most wonderful time of the year – cue the Andy Williams tune – if your ecommerce shop is prepared. So how can you make sure your online business is poised to grab sales this holiday season? Plan and organize your upcoming sales and promotions.

eCommerce 157
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 129
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. A marketing playbook gets everyone on the same page.

Campaign 149
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Catch Them On Thanksgiving, Convert Them Into Customers By Christmas

YoungUpstarts

SMBs, especially, must formulate a well-thought-out online presence and sales strategy that covers all of the bases. Facebook, specifically, is a strong lead-generation channel that allows advertising through promoted content that can yield better conversion than traditional ads.

Customer 176
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10 Ways to Add Value to Your “Thank You” Page

ConversionXL

While a short-lived experience, a thank you page reaches visitors while they’re still just a click or two away from a sale ; a confirmation page places added steps between a recent converter and another conversion. Should you have waited for a sale? Anticipatory content isn’t exclusive to ecommerce, either.

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Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

But a good conversion rate doesn’t always mean more sales. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. From this example, conversion tracking should be used to generate insight on your marketing and customer journey. Ecommerce purchases from Facebook Ads.