Cost Europe Sales Viral 
Cracking the Code
AUGUST 3, 2011
In search of Europes next tech stars. A short interview on Bloomberg about where I see venture opportunities in Europe. Europe Consumer. (1). sales and marketing. (10). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Wednesday, August 03, 2011. at 11:03 AM.
Both Sides of the Table
SEPTEMBER 17, 2013
Europe is roughly the same as the US. Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). Much of network television can cost $100,000 / minute to produce. Content can go viral – the highest quality stuff is shared.
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Cracking the Code
JANUARY 16, 2012
Some countries in Europe may have lost their AAA ratings, but they have not lost their appetite to innovate and create new online services. The passengers compensate the driver for the gas and toll costs, making it a fair trade. Labels: Europe Consumer , internet. Europe Consumer. (1). sales and marketing. (10).
Cracking the Code
JANUARY 22, 2009
Building Your SaaS Sales Compensation Plan. Compensating the sales force is a difficult task and the key is usually to keep things simple, so that each sales rep knows what he needs to optimize to make more money at the end of the quarter. which is very close to the typical 8% paid for sales commissions.
Cracking the Code
MARCH 23, 2007
Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Labels: internet , sales and marketing. Europe Consumer. (1). sales and marketing. (10).
Cracking the Code
FEBRUARY 23, 2011
The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? Europe Consumer. (1). sales and marketing. (10). anecdotes.
Cracking the Code
NOVEMBER 7, 2010
Europe Consumer. (1). sales and marketing. (10). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. anecdotes. (13).
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