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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. It has annual sales exceeding $100 million and, since it was founded, has some in excess of 4.5 Ninety percent of its business comes from online sales. million sunglasses units.

Viral 156
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Startup Benchmarks

VC Cafe

In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. Software as a Service (Saas) benchmarks.

B2C 141
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Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

In search of Europes next tech stars. A short interview on Bloomberg about where I see venture opportunities in Europe. Europe Consumer. (1). sales and marketing. (10). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Wednesday, August 03, 2011. at 11:03 AM.

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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. It has annual sales exceeding $100 million and, since it was founded, has some in excess of 4.5 Ninety percent of its business comes from online sales. million sunglasses units.

Viral 78
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Europe is roughly the same as the US. Content can go viral – the highest quality stuff is shared. His last company was built in Europe and sold for several billion dollars. As humans we are storytellers and our preferred form of story is visual. We like sight, sound & motion. Content goes global (of Maker Studios 4.4

Video 339
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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

Some countries in Europe may have lost their AAA ratings, but they have not lost their appetite to innovate and create new online services. It is interesting to note that this model has been invented in Europe (Blablacar started in 2006) and while there have been some similar and more recent initiatives in the US (e.g., at 12:17 PM.

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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Labels: internet , sales and marketing. Europe Consumer. (1). sales and marketing. (10).