The Startup Magazine
JULY 21, 2021
Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. And he’s right.
The Startup Magazine
JULY 21, 2021
Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. And he’s right.
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Both Sides of the Table
APRIL 26, 2016
The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. The first input is CAC.
Both Sides of the Table
JANUARY 11, 2014
There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. they’ll flock to your channel with marketing budgets and tech prowess. The more the supply of dollars spent in your channel the higher the cost-to-acquire new customers.
Startup Professionals Musings
NOVEMBER 27, 2011
Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Viral marketing costs real money, but is often worth it. Wikipedia started this, but it is also used for technical support, software, and product reviews. Facebook alone has 800 million active members. Viral marketing.
Startup Professionals Musings
OCTOBER 30, 2010
Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Viral marketing costs real money, but is often worth it. Wikipedia started this, but it is also used for technical support, software, and product reviews. Facebook alone has 500 million members. Streaming video.
Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. It’s worth a quick read. My argument is pretty simple. Rebelling is simply a form of snobbery.
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