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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).

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8 Tactics For Every Entrepreneur To Manage Technology

Startup Professionals Musings

Only one component of running a business is managing technology, but it is a critical component, so no entrepreneur can afford to ignore it or totally delegate it. That means every entrepreneur needs to learn how to attract, hire, and manage technical people for their team. For non-core technical strength, look for outside partners.

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11 Tips For Increasing Customer Engagement

The Startup Magazine

Customer engagement strategies encourage businesses to provide a positive experience that will encourage buyers to return by focusing on how you interact with your customers online and offline. Building an effective customer engagement strategy can create a substantial impact on your business.

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Revolutionizing Sales: Digital Marketing for Car Sales

The Startup Magazine

In an era where digital technology reigns supreme, car dealerships are increasingly turning to innovative automotive sales digital marketing strategies to boost sales and enhance customer experiences. By analyzing customer data, dealerships can gain insights into customer preferences and behavior patterns.

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How Modern Tech Helps Businesses Manage Their Fleet Better

The Startup Magazine

Modern technology has made it possible for fleet managers to optimize operations, streamline vehicle acquisition, and leverage telematics innovations to their advantage. One of the key benefits of efficient fleet management is cost reduction. Improved customer satisfaction is another advantage of well-managed fleets.

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8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Incent and reward employees who delight customers. That approach still is meaningful today.

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