Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. He had teamed up with a former product manager at P&G to deliver seminars on just this subject.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Both Sides of the Table

MARCH 25, 2016

billion in sales and thus controls less than 10% of the market. After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). That is how great businesses are built.

Startup 150

Startup Seed Money DC Software Review 150

Up and Running

JULY 26, 2016

The chicken-egg issue of getting customers to your platform while you don’t have any money to spare is a puzzle that many companies are unable to figure out at all. Then, in 2015, this is who we added to the team: Jan-15: Head of Customer Success (growth team). Aug-15: Head of Sales (growth team). Lean marketing.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

APRIL 4, 2015

Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. Ask yourself where are the influencers in your market, the majority of your target customers, and what type of interaction will be most productive to your business? Don’t forget the metrics and analytics.

Social Media 120

Social Media Media SEM Startup 120

Startup Lessons Learned

SEPTEMBER 15, 2008

In my experience, the majority of changes we made to products have no effect at all on customer behavior. The report is set up to show you what happened to customers who registered in that period (a so-called cohort analysis ). This report is set up to tell you about new customers specifically. First of all, why split-test?

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 12, 2008

In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Audience 119

Audience San Francisco Continuous Deployment Lean 119

ConversionXL

FEBRUARY 3, 2022

WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel. No changes were made to the customer journey, and it had nothing to do with revenue lift. Growth marketers focus on the entire customer journey. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. on a scale of 1-4). on a scale of 1-4). anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1).

Software Review 48

Software Review SEM Marketing Las Vegas 48

Cracking the Code

NOVEMBER 10, 2009

Recently, however, we have seen the rapid emergence of hyper-growth businesses in the PaaS and IaaS markets demonstrating that these will soon be independent, multi-billion dollar segments in their own rights with the potential for massive sales volume and attractive cash flow characteristics. sales and marketing. (10). at 7:42 PM.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

crowdSPRING Blog

MAY 1, 2013

But marketing, when planned and executed correctly, can also lead to more sales and revenue. We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Search Engine Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

Steve Blank

DECEMBER 7, 2010

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. to optimize this search.

Wiki 311

Wiki Lean Management Business Model 311

Occam's Razor

AUGUST 22, 2011

. ~ Qualitative Analysis: "What's Voice of Customer? " ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics.

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc.

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

DECEMBER 13, 2022

Some 74% of optimizers with a structured approach to conversion also claim improved sales. Define your target metrics. For qualitative research , use things like: On-site surveys ; Customer surveys; Customer interviews and focus groups. Maybe your funding depends on that stream of customers. Add it as a variable.

Analytics 127

Analytics Technical Review Software Review Framework 127

crowdSPRING Blog

DECEMBER 14, 2016

If your revenue model is the sale of a service or product, your goal could be to get your cost per conversion below a certain amount after 90 days. Once we settled on a defined conversion, it was much easier to make decisions and look at comparative metrics. SEO strategies, if done properly, can definitely help you do this.

SEO 48

SEO Search Engineer Small Business 48

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] So to me, a fractional CMO offer is somebody that comes in and understands the full scope of business, the full life cycle from marketing to sales into onboarding. Like everything is custom here, this is fractional CMO work.

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

JULY 19, 2016

Pipedrive has been growing fast (we recently reached 30,000 paying customers) and the same goes for our newsletter list. Dead leads drag down the deliverability, and interfere with your metrics and analysis. Additionally, when we look at customers vs. leads in terms of abuse complaints, almost all of them come from leads.

Email 48

Email Campaign Metrics SEM 48

Up and Running

MARCH 3, 2021

Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. Let’s get started. What is PPC? Greater budget control.

PPC 81

PPC Small Business Management Advertising 81

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

crowdSPRING Blog

MARCH 13, 2014

9 Ways Entrepreneurs Can Learn From Their Customers – crowdspring.co/1loBthB. The Essential Email Marketing Metrics You Should Be Tracking | Hubspot blog – crowdspring.co/1gY786G. 9 Ways Entrepreneurs Can Learn From Their Customers – crowdspring.co/1loBthB. Thinking about buying some online ads? 1fEF2ki.

Social Media 96

Social Media Small Business Design Media 96

crowdSPRING Blog

SEPTEMBER 20, 2010

Advertising with AdWords allows you to reach new customers at the precise moment when they are searching for your type of products and services. This often happens because many small business owners don’t fully understand the many ways they can customize and leverage their AdWords marketing programs. Google Analytics.

Small Business 102

Small Business Analytics Social Media Search 102

BeyondVC

MAY 18, 2007

First I would like to say congratulations to David Moore, CEO of 24/7 RealMedia, on the company’s pending sale to WPP Group for $649mm. What is interesting is that 24/7, AQuantive, and Doubleclick make most of their money from the boring stuff like SEM and display ads. Wow-what a past couple of days!

Internet 60

Internet RSS SEM Advertising 60

Startup Lessons Learned

FEBRUARY 28, 2009

I used to think that investments in metrics were a form of waste. Customers dont care if you have good metrics, only if you have a good product. The only reason we learned the art of metrics-based decision making at IMVU was out of necessity. We set sales targets from day one, $300 the first month.

San Francisco 98

San Francisco Continuous Deployment Lean DC 98

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. Themes Improve Quality Score and Ad Rank Metrics.

PPC 114

PPC Matching Technical Review Search 114

Startup Lessons Learned

MARCH 13, 2009

Marketing launch) Make a new product available to customers in the general public. In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. Do your customers really read TechCrunch?

San Francisco 168

San Francisco PR Lean Early Stage 168

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc.,

Software Review 115

Software Review Design Agile Analytics 115

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. [If Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

ConversionXL

MARCH 7, 2017

A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. They’re also known as buyer personas, customer personas, customer profiles, or just personas depending who is selling the idea to you. can all benefit from a better idea of the customer.

Software Review 102

Software Review Design Agile Analytics 102

Occam's Razor

JULY 1, 2008

Name, a unique persistent customer id (Geek ID), the keyword the person came on and their underwear size. You know exactly how much online contributed to offline sales, you know how to optimize your online campaigns (buy Apple iPod terms to increase Microsoft Zune sales!!) Well just assume. :). Nice ain't it?

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

DECEMBER 2, 2015

In a survey done by Econsultancy and RedEye , 74% of the survey respondents who reported having a structured approach to conversion also stated they had improved their sales. Define your target metrics. Customer surveys. Customer interviews and focus groups. We’ll measure this using (data metric). Technical Stuff.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. at 11:09 AM. Great list!

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

JANUARY 22, 2015

In addition to this, we tracked everything closely in Google Analytics and we could verify that conversions, revenue and sales were up and that the combined effect of all my work was a 21% lift in the overall conversion rate. The thing is that tracking progress is hard as your metrics are in constant movement. What would you say?

Analytics 48

Analytics SEM Metrics Conversion 48

market-by-numbers.com

DECEMBER 7, 2009

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? Sales or Marketing Company’s method of sales or marketing is unique or stands out compared to others who sell similar products. Please Share!

San Diego 40

San Diego RSS Lean Elevator Pitch 40

marketingland.com

JULY 11, 2012

Million "Cookiegate" Fine Airlines & Telecom Companies Are Best At Facebook Page Customer Service. Yelp Opens First International Sales Office In London Marketing Day: July 10, 2012 Review: Official Google+ App Launched For iPad SMX East Agenda Now Available – Super Early Bird Rates Expire Soon! See More Top News. See More Features.

Email 49

Email Mobile SEO Search 49