Duct Tape Marketing

FEBRUARY 22, 2024

Pricing in the realm of professional services can often feel like a nebulous task, as unlike tangible products, services are intangible and the value they provide can vary greatly from client to client. I think one of the real keys is differentiation. Now, I know many people say, you've got to have a point of differentiation.

Differentiation 67

Differentiation Software Review Colorado Framework 67

Up and Running

JULY 7, 2021

Match the market. The design of your YouTube channel should match the whole brand strategy and color book. If you have a match in bold, that’s the phrase you need. One more important thing that differentiates YouTube is that you have to actually use keywords in your videos. Product overviews. Work on channel art.

Channel 149

Channel Small Business Video Audience 149

YoungUpstarts

JUNE 27, 2018

Entering a competitive marketplace makes branding crucial for differentiating yourself from more established rivals. In simple terms, it’s a promise you make to your customer about what drives you, the standards of products and services they can expect and the ways your customer service enables the whole machine to run smoothly.

Entrepreneur 100

Entrepreneur Curation Differentiation Web Development 100

Hearpreneur

JANUARY 20, 2021

I foresee a shift in the way products are marketed. For skin and body care companies, our products can be seen as wellness supplies that can provide comfort during these stressful times. 9-More precise algorithms to match couples. 17- Employee burnout and productivity loss. Thanks to Deborah Sweeney, MyCorporation.com !

Entrepreneur 150

Entrepreneur United States Software Review Technical Review 150

Startup Professionals Musings

NOVEMBER 4, 2010

But once you start selling products, all of these pale in comparison to your level of customer service. Many companies have an ongoing product innovation focus, but rarely think about customer service innovations. Match your offerings to your target customers better than anyone else. Continuous customer service innovation.

Differentiation 225

Differentiation Customer Matching Employee 225

Startup Professionals Musings

JANUARY 18, 2023

With pervasive access to social media, customers no longer differentiate poor product repair and replacement from a poor shopping experience or customer usage satisfaction. Make sure non-contact experiences match face-to-face. Thus effective communication is the key here, both from the top down as well as the bottom up.

Differentiation 274

Differentiation Social Media Customer Matching 274

ConversionXL

JULY 16, 2021

Gumroad , a software that allows content creators to easily sell digital products, gets straight to the point with their unique selling proposition (USP) : They state exactly who their target audience is: creators. Figure out how your product uniquely fits into the market and drive that message home. More on this later.

Audience 127

Audience Framework Differentiation Software Review 127

The Equity Kicker

JULY 17, 2015

Then, when we got to discussing his company’s product/service, I knew that he wasn’t yet at the point where we could have a serious investment discussion. We will keep talking and help him through that process, but right now he has identified a great problem space but hasn’t matched it with a compelling product solution.

Matching 60

Matching Product Differentiation Founder 60

Startup Professionals Musings

FEBRUARY 4, 2012

After you have successfully attracted angels or venture capital with your business case, your million dollar product idea, and you have a signed term sheet, there is still one more hurdle to overcome before investors write the check. If results don’t match what they have been told, all bets are off. Product or service readiness.

Technical Review 237

Technical Review Due Diligence Intellectual Property Private Equity 237

SoCal CTO

AUGUST 4, 2011

Where’s the mystery (see Matching Algorithm )? How will you differentiate from these? Major Phases / Major Features - What are the major features in the major phases for the product? Do you transact immediately or on delivery of some product or service? Do you have any specific deals done that are a basis of this?

Developer 396

Developer Founder Viral Oauth 396

Hearpreneur

JANUARY 28, 2022

The name To Tony Productions is a dedication to my cousin and close friend Anthony Ranoiccha III, or Tony, as the family would call him. So when it came time to form my production company, I wanted it to have meaning beyond myself and so it came naturally to name it after Tony as a dedication. 1- Dedication to my cousin.

Naming 144

Naming Entrepreneur Jordan Merger 144

SoCal CTO

AUGUST 4, 2011

Where’s the mystery (see Matching Algorithm )? How will you differentiate from these? Major Phases / Major Features - What are the major features in the major phases for the product? Do you transact immediately or on delivery of some product or service? Do you have any specific deals done that are a basis of this?

Developer 384

Developer Founder Viral Oauth 384

Steve Blank

MARCH 15, 2017

But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets.

Startup 310

Startup PR Public Relations Channel 310

Duct Tape Marketing

JANUARY 30, 2024

04:53] How would you differentiate between strategic thinking and strategic planning? [06:31] You talk a lot about being different and the importance of differentiation, and I've done some research on that following in your footsteps as well. Either things that are productive or not productive.

Campaign 71

Campaign Leadership Differentiation Email 71

Startup Professionals Musings

OCTOBER 22, 2010

After you have successfully attracted angels or venture capital with your business case, your million dollar product idea, and you have a signed term sheet, there is still one more hurdle to overcome before investors write the check. If results don’t match what they have been told, all bets are off. Product or service readiness.

Technical Review 225

Technical Review Due Diligence Intellectual Property Private Equity 225

YoungUpstarts

DECEMBER 14, 2016

Particularly concerned about the protection of personally identifying information and form of payment details, many small business owners shied away from cloud products. Cloud technology has grown exponentially in subsequent years, resulting in products that can match most small business security requirements.

Cloud 100

Cloud Small Business Technical Review Hosting 100

Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. Obviously you're not marketing a $29 product or even a very expensive course or program. It's so emotional.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

Up and Running

JULY 11, 2017

Most successful business plans entail launching a new product, service, or distribution outlet that attacks existing market competitors on what military planners would term an exposed flank. Look closely for other highly differentiated technology that may be hidden in the work you or your team have already completed.

Technical Review 80

Technical Review Development Team Review Differentiation Leadership 80

Startup Professionals Musings

MAY 23, 2013

One of the toughest decisions for a startup is how to price their product or service. Obviously, it must be grounded by the characteristics of the market and customers you choose to serve, the pricing model of existing competitors, and a strategy you believe is consistent with your future products and direction. Product line pricing.

Product 290

Product Revenue Business Model Retention 290

Both Sides of the Table

MARCH 5, 2010

Marco Zappacosta served up an cogent, business focused and nicely demo’d pitch of their product. – and provide a way to facilitate a match between vendor and person needing service. The game then interacts with the physical world product. Their product direction and demo increased 10x. Pretty cool.

San Francisco 254

San Francisco Technical Review Los Angeles Software Review 254

Gust

NOVEMBER 14, 2011

After you have successfully attracted angels or venture capital with your business case, your million dollar product idea, and you have a signed term sheet, there is still one more hurdle to overcome before investors write the check. If results don’t match what they have been told, all bets are off. Product or service readiness.

Technical Review 152

Technical Review Due Diligence Intellectual Property Private Equity 152

YoungUpstarts

FEBRUARY 19, 2019

Using our portfolio of brands to differentiate our content, services, and consumer products, we seek to develop the most creative, innovative, and profitable entertainment experiences and related products in the world.”. Always connect products, services and roles to the mission.

Differentiation 217

Differentiation Portfolio Matching Operations 217

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

Product 142

Product Marketing Software Review Social Media 142

Duct Tape Marketing

FEBRUARY 15, 2024

These sorts of things are still applicable, but now with the advent of ai, we need to find ways to differentiate your website to make it seem like it's handcrafted, it's fact checked, it is authoritative and trustworthy. So that's where the experience of a human really differentiates. John (12:29): And now a word from our sponsor.

SEO 60

SEO ChatGPT Technical Review Search 60

Both Sides of the Table

DECEMBER 27, 2011

They have have raised $2-3 million, built a product that has some amount of market traction and got to annualized revenues of around $1 million. If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. Is it one product line or multiple? If you don’t, somebody else WILL!”

Startup 418

Startup Revenue Technical Review Flash 418

ConversionXL

APRIL 18, 2019

A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. Track rankings based on intent.

Search 126

Search Aggregator New York SEO 126

ConversionXL

JUNE 30, 2019

Ask them to use the words they would naturally use when looking for a product or service you offer. What products or services are offered and for whom? To create a value proposition that really differentiates your offer, you have to know how competitors position themselves. Which results show up? What do they click?

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

MARCH 13, 2019

If you’re a B2B ecommerce shop that sells… inexpensive products; in small quantities; exclusively to B2B buyers; The best B2 C ecommerce sites are equally good examples for your B2 B ecommerce site. Educate buyers on your product—and your brand. The impact of the changing B2B ecommerce landscape.

B2B 130

B2B eCommerce B2C Sales Cycle 130

YoungUpstarts

OCTOBER 9, 2019

If your actions and your brand identity don’t match, (like Chipotle serving GMO foods when their brand is built around “food with integrity”) then your prospects and customers will notice. Emphasize aspects of your business that will differentiate you from the pack. Avoid ultra-specific names and too-literal logos.

Reputation 124

Reputation Audience Naming Design 124

Startup Professionals Musings

DECEMBER 26, 2010

One of the toughest decisions for a startup is how to price their product or service. Obviously, it must be grounded by the characteristics of the market and customers you choose to serve, the pricing model of existing competitors, and a strategy you believe is consistent with your future products and direction. Cost-based model.

Product 247

Product Startup Portfolio Revenue 247

ConversionXL

MAY 11, 2017

Ask your customers who else they considered for the same product or service. Ask them to use the words they would naturally use when looking for a product or service you offer. What products or services are offered and for whom? Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 131

SEO Analytics Conversion Search 131

Austin Startup

AUGUST 29, 2017

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. Or maybe you recently launched a product and made an educated (or not so educated) guess on price. By the way, every customer considers your product this way.

Differentiation 54

Differentiation Virginia .Net B2C 54

ConversionXL

MARCH 5, 2019

For example, Is the person who uses your product/service the decision-maker, or is there someone higher up? Psychographics can provide insight on the “why” —what problem consumers need to solve and their concerns or opinions that relate to your product. Are these people that could benefit from using our product/service?

Email 130

Email Campaign Reputation San Diego 130

YoungUpstarts

MARCH 11, 2020

Maybe you’ve uncovered a new (and more lucrative) use case for your product. Or maybe you’ve pivoted because you weren’t seeing product market fit. We saw this when Zendesk a few years ago – their offerings had shifted and they needed an identity to match. You are not sufficiently differentiated from your competition.

Developer 182

Developer PR Differentiation Retention 182

David Teten

APRIL 1, 2021

Nick Kim , Crosscut’s Head of Platform, in his presentation at the 4th Annual VC Platform Summit, shared their Platform development methodology, which he viewed as an exercise in product development. A true industry luminary will help in deal flow & differentiation . Platform as a Product. In-house, brand-name guru.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Steve Blank

FEBRUARY 10, 2016

Your product and company vision needs to match your appetite for funding. He stressed that your product and company vision needs to match your appetite for funding: One thing that we learned very early on was, have a plan for fund-raising. … — Getting Keen Home’s smart vent to market was no small task.

Silicon Valley 120

Silicon Valley Ohio Columbus Entrepreneur 120

YoungUpstarts

FEBRUARY 4, 2019

Usually, we think what differentiates small business vs. large business are their sales figures and number of employees. This is right to some extent but there are a few other things that differentiate them. Small business vs. large business – this match can’t be limited to just investments and marketing strategies.

Small Business 140

Small Business Differentiation Hosting Security 140