View from Seed

AUGUST 27, 2014

The best writer I ever hired at a startup wasn’t a former journalist. He wasn’t a former marketer or a former teacher or even a former liberal arts major. The best writer I ever hired at a startup didn’t have a resume. Why We All Usually Botch This Hire. I should know — I almost did.

Hiring 335

Hiring Startup Technical Review PR 335

YoungUpstarts

MAY 12, 2020

Most business plans aiming for seed funding, or any sort of initial support, or even for recruitment needs, are distributing the efforts and planning the projections over the business over the course of several years. This includes market penetration, growth, entering new markets, monetization funnels and opportunities, and a lot more.

Vertical 264

Vertical Distribution Business Plan Software Developers 264

Occam's Razor

JULY 5, 2021

One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Two of the holiest of holy grails in Marketing: Attribution, Incrementality.

Analytics 148

Analytics Marketing Channel Software Review 148

Startup Professionals Musings

MAY 5, 2023

That means every entrepreneur needs to learn how to attract, hire, and manage technical people for their team. If your kids can use computers by age six, every entrepreneur ought to be able to stay current with the latest social media marketing and e-commerce technologies. For non-core technical strength, look for outside partners.

Technical Cofounder 260

Technical Cofounder Technology Management Entrepreneur 260

YoungUpstarts

APRIL 5, 2018

Good B2B Content Marketing is not new in the world of marketing, especially with the emergence of more and more distribution platforms, each needing signups, and consistent postings to become a relevant source in your content strategy. Some relate content marketing to PR and will even use them interchangeably.

B2B 153

B2B Marketing Distribution Curation 153

ReadWriteStart

JUNE 26, 2020

And, if I told you that by the beginning of May, you’d make every hire remotely, you might have laughed in my face. …suddenly, nearly all technical jobs are remote-jobs, all dev-teams are distributed teams, and virtually all hiring is remote hiring. Fully remote distributed companies used to be a rarity.

Silicon Valley 198

Silicon Valley Distribution Engineer Technical Review 198

Startup Professionals Musings

APRIL 11, 2020

In fact, there are a host of reasons why a non-focused startup business is more likely to struggle for survival, lose market and investor attention, and miss out on the opportunity to capitalize on their scope: Time to market is tied to the size of your offering. Ongoing market leadership requires continuous innovation.

Startup 424

Startup Bandwidth Distribution Agile 424

The Startup Magazine

JUNE 1, 2021

The legal market has thus become saturated with service providers facing marketing challenges. This may sound new to some, but legal marketing isn’t a new concept. But the online space has completely changed how legal organizations carry out their marketing strategies. Marketing isn’t purely based on logic.

Marketing 104

Marketing Technical Review SEO Campaign 104

VC Cafe

JUNE 10, 2022

The market correction has come for series A and seed startups. For the past few week I’ve been sharing here the impact of the current downturn that started in the public markets on startups and venture capital. The market correction has come for Series A and seed startups (Source: Pitchbook ). How important are margins?

Valuation 151

Valuation Marketing Venture Capital 151

Startup Professionals Musings

JUNE 2, 2021

The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore. Manual tracking and occasional surveys won’t keep you competitive in today’s high volume and rapidly changing market. Select new hires with attention to values.

Software Review 355

Software Review Algorithm Global IPO 355

Transformify

MARCH 14, 2020

At the same time, the stock markets collapsed, and most businesses already report skyrocketing losses, unmet revenue targets and insufficient stock due to production slow down in China, India and the rest of the world. So, who benefits the most from work from home jobs and diversity hiring programs?

Hiring 98

Hiring Bulgaria Italy Spain 98

YoungUpstarts

MAY 4, 2020

With numerous established competitors in the market, it is difficult to stand out and be noticed in the crowd. If you are not familiar with SEO, hire a search engine optimization expert to ensure that your website and blogs are optimized for search. Newly-established businesses usually have zero customers and no reputation to speak of.

Social Media 147

Social Media Startup Distribution Public Relations 147

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

Marketing 290

Marketing Leadership Differentiation Equity 290

ReadWriteStart

JULY 7, 2023

The way in which small and medium-sized businesses (SMBs) approach online marketing is being revolutionized by SpeedyBrand, a cutting-edge startup that is a pioneer in the field of search engine optimization (SEO) content creation. This is accomplished by eliminating the need for businesses to hire content strategists, writers, and agencies.

Generative AI 127

Generative AI SEO Artificial Inteligence Forecast 127

Duct Tape Marketing

FEBRUARY 27, 2024

He is currently on a mission to empower 1,000 agencies to become vertical-market specialists, leveraging his extensive experience and insights. Key Takeaways Corey Quinn underscores the significance of vertical market specialization in transitioning from founder-led sales to scalable growth for agencies.

Vertical 68

Vertical Marketing Cofounder Campaign 68

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. He just hired Meg Whitman.

Lean 335

Lean Burn Rate Startup IPO 335

Both Sides of the Table

NOVEMBER 14, 2017

As a startup in this phase you often raise capital, get press, hire staff and everything feels possible. What sized team can I afford in order to sell, market & provide service to these customers? But expanding beyond our core customers was going to take more effort than simply launching in new markets.

Operations 286

Operations New York City Technical Review Startup 286

YoungUpstarts

FEBRUARY 12, 2020

by Leonard Callejo, Director of Online Marketing at Cisco Webex. Marketing automation software. In today’s market, businesses need to employ a combination of inbound and outbound marketing techniques to attract qualified buyers across all channels. Customer relationship management software.

Small Business 173

Small Business Agile Software Software Developers 173

crowdSPRING Blog

MAY 18, 2016

Each person we hire contributes to not only the development of the product, but also to the productivity of the team and overall company culture. When we make a bad hiring decision, we not only affect the product, but we also affect the team, the company’s culture, and the potential success of the business.

Hiring 65

Hiring Small Business Lean Restful 65

YoungUpstarts

APRIL 30, 2020

In approaching the COVID-19 crisis from the marketer’s perspective, the question is how, not if, the world will change when the restrictions are lifted. My intuition relies on what marketers believe and researchers have proven – the repeated behavior learned during this several month crisis will form new consumer habits.

America 222

America New York City Technical Review Distribution 222

Steve Blank

NOVEMBER 11, 2013

This post is an update of what we learned about life science distribution channels. Life Science/Health Care distribution channels differ by Category. This weeks topic was distribution channels ; how your product gets from your company to your potential customer segments. Diagnostics. Week 3 Todd Morrill Instructor .

Distribution 224

Distribution Channel Lean Intellectual Property 224

Duct Tape Marketing

MARCH 13, 2024

Remote Work Revolution: Drive Sustainable Growth with Virtual Teams written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Cox. I need to hire people. This is John Jantsch. I don't have processes.

Software Review 78

Software Review ChatGPT Technical Review Small Business 78

YoungUpstarts

JUNE 29, 2020

So, what are the in demand products during this time of pandemic that both budding and seasoned entrepreneurs may want to consider manufacturing or distributing? Assistive Devices : Global Market Insights, Inc. Also, companies are using them to onboard new hires and even for continuous learning. These are some of those: 1.

Demand 173

Demand Product Artificial Inteligence Software Review 173

YoungUpstarts

JULY 12, 2018

by Jeffrey Frankel, Vice President of Marketing for Traliant. million hires in 2017. While that’s good news for employers and job seekers, an increase in recruiting can also increase the risk of HR and hiring managers asking interview questions that may violate federal, state or local anti-discrimination laws. there were 65.3

Hiring 140

Hiring Software Review Demand Advertising 140

crowdSPRING Blog

FEBRUARY 6, 2013

“Content marketing” refers to creating information (content) that has value to others. The creator of the content ultimately wants to sell a product or service to prospective buyers who benefit from the content, but the goal of content marketing is rarely to sell directly. ensure that the content is high quality.

Small Business 94

Small Business Marketing North America Distribution 94

Steve Blank

SEPTEMBER 25, 2014

In Oracle’s early days Kathryn Gould was the founding VP of Marketing, working there from 1982 to 1984. Being distributed/network ready (even though Ethernet was just barely coming into use in the enterprise). Which is why I had OEM sales as part of marketing—we had to earn our keep.). Hired the Smartest People.

Technical Review 333

Technical Review Venture Capital Software Review Database 333

Startup Professionals Musings

DECEMBER 17, 2014

In fact, there are a host of reasons why a non-focused startup business is more likely to struggle for survival, lose market and investor attention, and miss out on the opportunity to capitalize on their scope: Time to market is tied to the size of your offering. Ongoing market leadership requires continuous innovation.

Bandwidth 262

Bandwidth Distribution Agile Social Media 262

VC Cafe

JULY 21, 2022

The global games and services market is forecast to reach $188 billion in 2022, a 1.2% Private financing market continued to see strong deal activity with $3.6B The M&A market for gaming is expected to continue to heat up in the second half of 2022. in total financings in Q2, surpassing Q1 total through 169 deals.

Forecast 190

Forecast IP Mobile Acquisition 190

Rembrandt Communications

FEBRUARY 1, 2023

These marketing messages sound great. know which news wire services distribute credible news and which ones don’t. If you distribute your news via a “cheap” distribution service, it will probably be ignored by the press … unless you are a well-known company or celebrity. Why aren’t you?” But hold on! Does anyone care?

Due Diligence 263

Due Diligence Distribution Reputation Public Relations 263

ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Tim Stewart, trsdigital. But nothing gets better if we stand still.

Marketing 121

Marketing Campaign Non-Compete Lean 121

crowdSPRING Blog

FEBRUARY 7, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Small Business Content Marketing Paradox – [link]. 2013 Super Bowl Marketing and Small Business: More in Common Than You Think! That’s an understatement.

Social Media 106

Social Media Small Business Technical Review Design 106

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. Sound familiar?

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Feld Thoughts

JUNE 9, 2021

They were bashing each other over the head in a non-existent market as the Internet bubble began collapsing. The founders of each company talked and, in between efforts to decimate the other, agreed it might be worth merging to survive. After the intro, the following sections are written by each exec. Pick one section each week.

Fractional CTO 195

Fractional CTO Cofounder Startup Lead Investor 195

Ben's Blog

JUNE 9, 2017

“I’m into distribution, I’m like Atlantic. I got them mutherfuckers flying’ cross the Atlantic” –Rick Ross, “ Hustlin’ “ When I ask new entrepreneurs what their distribution model will be, I often get answers like: “I don’t want to hire …

Distribution 78

Distribution Hiring Entrepreneur Channel 78

This is going to be BIG.

JANUARY 18, 2024

While they might be generally smart, they’re unsophisticated investors who don’t know what the market is for where you are. On the other hand, they could be the opposite—much more focused on near-term cash distributions than long-term equity appreciation. What’s Simply Hired, you ask?

.Net 88

.Net Cap Table Startup Technical Review 88

Transformify

MARCH 23, 2020

Traveling around the world, I met startup founders, forex traders, marketers, online shop owners, travel bloggers, Instagram influencers and digital business entrepreneurs of all kinds. At the same time, talented software engineers, designers, digital marketing experts, product managers, etc.

Technical Review 132

Technical Review Croatia San Francisco Software Review 132

Version One Ventures

DECEMBER 11, 2018

Priorities and strategies change as a company grows – starting with finding product-market fit after a seed round to figuring out distribution between Series A and Series B. Hiring after a B Round. During the earlier phases, you have mainly been hiring generalists rather than specialists.

Leadership 157

Leadership Framework Hiring Portfolio 157