View from Seed

AUGUST 27, 2014

The best writer I ever hired at a startup wasn’t a former journalist. He wasn’t a former marketer or a former teacher or even a former liberal arts major. The best writer I ever hired at a startup didn’t have a resume. Why We All Usually Botch This Hire. I should know — I almost did.

Hiring 335

Hiring Startup Technical Review PR 335

The Startup Magazine

JUNE 1, 2021

The legal market has thus become saturated with service providers facing marketing challenges. This may sound new to some, but legal marketing isn’t a new concept. But the online space has completely changed how legal organizations carry out their marketing strategies. Marketing isn’t purely based on logic.

Marketing 114

Marketing Technical Review SEO Campaign 114

Steve Blank

NOVEMBER 11, 2013

This post is an update of what we learned about life science distribution channels. Life Science/Health Care distribution channels differ by Category. It turns out that for commercialization, the business model (Customers, Channel, Revenue Model, etc.) Channel Cost = $350-400,000 per sales team.

Distribution 227

Distribution Channel Lean Intellectual Property 227

ReadWriteStart

JULY 7, 2023

The way in which small and medium-sized businesses (SMBs) approach online marketing is being revolutionized by SpeedyBrand, a cutting-edge startup that is a pioneer in the field of search engine optimization (SEO) content creation. This is accomplished by eliminating the need for businesses to hire content strategists, writers, and agencies.

Generative AI 127

Generative AI SEO Artificial Inteligence Forecast 127

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. He just hired Meg Whitman.

Lean 335

Lean Burn Rate Startup IPO 335

YoungUpstarts

FEBRUARY 12, 2020

by Leonard Callejo, Director of Online Marketing at Cisco Webex. Marketing automation software. In today’s market, businesses need to employ a combination of inbound and outbound marketing techniques to attract qualified buyers across all channels. Customer relationship management software.

Small Business 173

Small Business Agile Software Software Developers 173

YoungUpstarts

JUNE 29, 2020

So, what are the in demand products during this time of pandemic that both budding and seasoned entrepreneurs may want to consider manufacturing or distributing? Assistive Devices : Global Market Insights, Inc. These apps are used by teams to collaborate and pitch sales through digital channels. These are some of those: 1.

Demand 173

Demand Product Artificial Inteligence Software Review 173

YoungUpstarts

APRIL 30, 2020

In approaching the COVID-19 crisis from the marketer’s perspective, the question is how, not if, the world will change when the restrictions are lifted. My intuition relies on what marketers believe and researchers have proven – the repeated behavior learned during this several month crisis will form new consumer habits.

America 222

America New York City Technical Review Distribution 222

View from Seed

FEBRUARY 24, 2021

Historically, the healthcare market has been regional, limited by the in-person nature of care delivery. Telemedicine is game-changing as it opens up the possibility of addressing a national market, so long as you have a network of providers licensed to practice in specific states. Scalable Go-To-Market .

Vertical 156

Vertical Software Review Portfolio Demand 156

YoungUpstarts

MAY 5, 2020

In fact, the last few weeks have been particularly devastating for the market. The opportunity here is in improving communication channels through the plethora of tools that technology and the internet offer. Adding value can also mean reimagining your product distribution. You can even tap into the growing ecommerce market.

Small Business 227

Small Business SBA Small Business Administration SEO 227

Feld Thoughts

JUNE 9, 2021

They were bashing each other over the head in a non-existent market as the Internet bubble began collapsing. The founders of each company talked and, in between efforts to decimate the other, agreed it might be worth merging to survive. After the intro, the following sections are written by each exec. Pick one section each week.

Fractional CTO 195

Fractional CTO Cofounder Startup Lead Investor 195

Both Sides of the Table

MAY 1, 2014

Today’s $24 billion storage market in the US has these same key disadvantages and that was the genesis of Sam Rosen’s initial idea for MakeSpace , which I initially funded 15 months ago. Tech Market Analysis Upfront Ventures makespace' I wrote about that experience here without giving away the details of the business.

Technical Review 380

Technical Review Software Review Cofounder CTO Hire 380

Startup Professionals Musings

DECEMBER 17, 2014

In fact, there are a host of reasons why a non-focused startup business is more likely to struggle for survival, lose market and investor attention, and miss out on the opportunity to capitalize on their scope: Time to market is tied to the size of your offering. Ongoing market leadership requires continuous innovation.

Bandwidth 262

Bandwidth Distribution Agile Social Media 262

Both Sides of the Table

MAY 7, 2013

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios.

Video 320

Video Los Angeles Technical Cofounder CTO Hire 320

Up and Running

NOVEMBER 15, 2017

Sedibeng’s primary market advantages are their company culture, consistent “quality” branding, traditional brew recipes, and commitment to rural distribution. Building and learning how to manage a basic website could be a huge marketing asset for Sedibeng. Sales channel relationships. Create a marketing plan.

Botswana 148

Botswana Business Plan Oregon Distribution 148

YoungUpstarts

JULY 12, 2018

by Jeffrey Frankel, Vice President of Marketing for Traliant. million hires in 2017. While that’s good news for employers and job seekers, an increase in recruiting can also increase the risk of HR and hiring managers asking interview questions that may violate federal, state or local anti-discrimination laws. there were 65.3

Hiring 140

Hiring Software Review Demand Advertising 140

Startup Professionals Musings

DECEMBER 7, 2022

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Continually add new marketing and distribution partners.

Startup 335

Startup Social Media Metrics Viral 335

Steve Blank

OCTOBER 25, 2022

Currently a market leader, they’re watching a new and relentless competitor with more money, more people and more advanced technology appear seemingly out of nowhere, attempting to grab customers and gain market share. How do they become present on new social media and communications channels?

Framework 391

Framework Distribution Channel Leadership 391

ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Tim Stewart, trsdigital. But nothing gets better if we stand still.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Steve Blank

SEPTEMBER 16, 2014

Who can I hire later? While most of the early attention in a startup is paid to finding product market fit ( the match between value proposition and customer segment on the right-side of the canvas) it’s the left side of the canvas that will tell you what your founding team should look like. And what can I outsource?”

Cofounder 335

Cofounder Founder Intellectual Property Business Model 335

crowdSPRING Blog

FEBRUARY 6, 2013

“Content marketing” refers to creating information (content) that has value to others. The creator of the content ultimately wants to sell a product or service to prospective buyers who benefit from the content, but the goal of content marketing is rarely to sell directly. ensure that the content is high quality.

Small Business 94

Small Business Marketing North America Distribution 94

YoungUpstarts

MARCH 7, 2020

Governments, studios, and marketers already understand this, and how important a role video plays in marketing. With all the resources we have today, pretty much any company can have a great video marketing strategy that will allow them to get more visibility and gain the valuable attention of their core audience.

Video 207

Video Churn Rate Marketing Miami 207

Startup Professionals Musings

JULY 3, 2012

The proactive solution is to hire sparingly, and spend the time and effort needed to hire existing experts in all cases. Don’t hire your friends and family, don’t assume they can learn on the job, and don’t assume that cheap is best. Strategically timid and haphazard marketing. Marketing is done in fits and starts.

Advisory Board 240

Advisory Board Forecast Early Stage Product Development 240

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

They don’t know how to analyze a market or competition, so they make it up instead learning how to do it. The implication is that this was unknowable or bad luck, but the truth is, this was a predictable result of not understanding the market. Sometimes that’s airtight product/market it. But don’t get hung up on it.

Restful 202

Restful Founder Revenue Acquisition 202

Up and Running

SEPTEMBER 2, 2020

Depending on who you partner with, this could be an entirely new complementary audience or an expansion of the market you already serve. You’d likely outsource or hire an expert to handle areas of your business you have no experience in, right? Share resources and expertise. How to develop strategic partnerships.

Small Business 153

Small Business Reputation Partner Revenue 153

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Development Team Review 323

Development Team Review SEM Channel Social Media 323

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. Sound familiar?

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Professionals Musings

DECEMBER 27, 2015

In fact, there are a host of reasons why a non-focused startup business is more likely to struggle for survival, lose market and investor attention, and miss out on the opportunity to capitalize on their scope: Time to market is tied to the size of your offering. Ongoing market leadership requires continuous innovation.

Startup 120

Startup Bandwidth Distribution Agile 120

Steve Blank

MARCH 31, 2014

Think about this; 7 years ago Nokia owned 50% of the handset market. Fast-forward to today—Apple is the most profitable Smartphone company in the world and in Spain Android commands a market share of more than 90%. Its worldwide market share of Smartphones has dwindled to 5%. Apple owned 0%.

Private Equity 326

Private Equity Metrics China Intellectual Property 326

The Next Web

FEBRUARY 1, 2014

It may surprise you to learn that the technology itself takes a back seat to market demand. Some examples include: Organize a local market research campaign (best for services that involve connecting businesses with customers). When it comes to local market research, the best way is to talk to your clients and understand their needs.

Web 160

Web Silicon Valley Salary Demand 160

Startup Professionals Musings

APRIL 20, 2011

The proactive solution is to hire sparingly, and spend the time and effort needed to hire existing experts in all cases. Don’t hire your friends and family, don’t assume they can learn on the job, and don’t assume that cheap is best. Strategically timid and haphazard marketing. Marketing is done in fits and starts.

Advisory Board 232

Advisory Board Startup Forecast Early Stage 232

Ben's Blog

JUNE 9, 2017

“I’m into distribution, I’m like Atlantic. I got them mutherfuckers flying’ cross the Atlantic” –Rick Ross, “ Hustlin’ “ When I ask new entrepreneurs what their distribution model will be, I often get answers like: “I don’t want to hire …

Distribution 78

Distribution Hiring Entrepreneur Channel 78

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2017

By which they mean: Without stupid rules that assume employees are dumb or evil, without everything taking ten times longer than it should, without wall-to-wall meetings, without resorting to hiring anything less than the top 1% of the talent pool, and so on. — optimize myopically for speed-to-market.

Government 223

Government Startup Cofounder Technical Support 223

View from Seed

JANUARY 24, 2018

And they tell us over and over again that they just care about four things: Hiring and developing a great team. The concept our Guilds is simple: We want to bring together small groups of Product and Go-to-Market experts to lend their time to support our portfolio company founders and key operators. Go-to-Market Guild.

Operations 176

Operations Cofounder Technical Review Angel Investor 176

The Startup Magazine

MAY 11, 2020

Consider reducing staffing costs by hiring contractors or freelancers to limit insurance and full-time office costs. However, to achieve the best results, you need to develop a strategic marketing plan. Start by conducting market research to find out what customers expect from your company. Pay Debts on Time .

Software Review 123

Software Review Small Business Management Bankruptcy 123

YoungUpstarts

SEPTEMBER 3, 2020

One such job is marketing. Since it’s crucial for a firm’s success, you should consider collaborating with a marketing company for your startup business. Below are seven reasons why you should collaborate with marketing companies as a startup. Marketing Helps You Embed Core Values. This assumption couldn’t be more wrong.

Marketing 147

Marketing Startup PR Campaign 147

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns.

Channel 65

Channel Acquisition Framework B2B 65