Distribution Metrics SEO Viral 
ConversionXL
MAY 27, 2022
Stage 1: Target the right metrics for an effective long game. Like SEO, demand generation is a long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Mistakes to avoid when targeting metrics. Obsessing over going viral.
Startup Lessons Learned
SEPTEMBER 18, 2008
Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.
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ConversionXL
OCTOBER 4, 2022
From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. Identify key characteristics that delineate one audience segment from another, then create and distribute appropriate content. They use intent signals (e.g.,
Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
ConversionXL
FEBRUARY 3, 2022
SEO, email marketing, Facebook advertising). Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts. The result? Activation.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 26, 2019
Sometimes that’s defensible distribution channels. There isn’t one most important SaaS metric. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. Find and focus on one reliable distribution mechanism before diluting your time diversifying.
Duct Tape Marketing
NOVEMBER 15, 2023
17:30] How deep into financials and metrics do you get before taking a client on? [19:01] You can't expect the new SEO and content and social and paid. That can then be distributed through owned, earned, and paid, right? Like it's not about, you know, going viral and reaching masses. Cause I'm like, yeah, like.
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