Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Professionals Musings

APRIL 7, 2017

Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. Include planned measurements and metrics. These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot.

Small Business 147

Small Business Revenue Technical Review Business Model 147

ReadWriteStart

JULY 7, 2021

Efficient payment management – In reality, t he admin ensures timely distribution of commission and bonus to the courier delivery personnel. Tactics like influencer marketing, organizing business events, publishing press releases, and search engine optimization (SEO) must be implemented.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Startup Professionals Musings

NOVEMBER 3, 2012

Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. Include planned measurements and metrics. These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot.

Technical Review 234

Technical Review Business Model Revenue Social Media 234

The Startup Magazine

SEPTEMBER 27, 2023

It helps your brand stand out from competitors; it involves strategically creating, promoting, distributing, and publishing content to boost your search ranking, attract audiences, build trust, and establish your brand authority to drive purchases and revenue. SEO ensures that web pages and content are visible to your target audience.

PPC 124

PPC Social Media Marketing Audience 124

ConversionXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. Identify key characteristics that delineate one audience segment from another, then create and distribute appropriate content. They use intent signals (e.g.,

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

MARCH 31, 2021

Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Much like your audience analysis report, it will ensure everyone involved in the planning, production, and distribution process is aligned. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

Startup Professionals Musings

AUGUST 25, 2011

Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. Include planned measurements and metrics. These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot.

Customer 242

Customer Technical Review Business Model Revenue 242

ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. How to create a growth hacking strategy using the pirate metrics model. Channel-level expertise: An understanding of how the channels work (e.g.,

Retention 113

Retention Marketing Acquisition Channel 113

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 154

Search SEO Analytics Engineer 154

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] You can't expect the new SEO and content and social and paid. That can then be distributed through owned, earned, and paid, right? Is like acquisition metrics. [07:17] What is you cross-channel acquisition strategy? [11:13]

Channel 65

Channel Acquisition Framework B2B 65

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. There isn’t one most important SaaS metric. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. Find and focus on one reliable distribution mechanism before diluting your time diversifying.

Restful 202

Restful Founder Revenue Acquisition 202

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. dominated by a few very large incumbents who control much of the distribution or are you going into a market that is “fragmented” where nobody controls the industry. Market Structure.

Startup 150

Startup Seed Money DC Software Review 150

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Jump-Start Your Learning. That's ok.

Analytics 60

Analytics Metrics eCommerce PPC 60

YoungUpstarts

JULY 3, 2018

These tools are handy and can be used in all major areas of digital marketing including content research, marketing, SEO, email marketing, and more. Apart from finding and creating content, startups should also find a good content management tool to help plan, organize, and distribute their content. Google Keyword Planner.

Social Media 221

Social Media Startup SEO Analytics 221

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

Hearpreneur

JANUARY 25, 2023

12- Video marketing agency Photo Credit: Maria Harutyunyan As the CEO of an SEO agency, I have seen how important video marketing has become for businesses of all sizes. With the increased demand for video content, a video marketing agency can offer a wide range of services, from video production to distribution and analysis.

Software Review 114

Software Review Technical Review Artificial Inteligence Entrepreneur 114

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. Does the distribution match your goals? Back to our story. What do you see?

Analytics 90

Analytics Search SEO Metrics 90

Hearpreneur

JANUARY 29, 2023

billion monthly users, and it quickly became a go-to platform for brands looking to increase their distribution and reach. Additionally, the shift towards performance-driven metrics for remote teams allowed professionals to take their productivity to new heights Thanks to David Brickley, STN Digital ! #7-

Artificial Inteligence 117

Artificial Inteligence Entrepreneur Agile Technical Review 117

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? A lot of your customers will be buying products for their friends and family anyway, so you might as well have a deliberate gifting page for the extra nudge and the SEO. One thing worth considering is that your gross margins will tell you whether certain distribution channels are viable?—?for

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Map these metrics to the appropriate funnel stages, as well as the content types most commonly used to support them.

Differentiation 129

Differentiation Sales Email Metrics 129

ConversionXL

FEBRUARY 17, 2021

There’s no shortage of SEO advice on how to rank higher for key terms. Have an effective distribution strategy. Optimize your on-page SEO. Yet, even today, acquiring high-quality backlinks is still one of the most effective components of a successful SEO strategy. Create high-quality content.

SEO 157

SEO Metrics Acquisition Email 157

Occam's Razor

JANUARY 2, 2013

On top of the graph click on Select A Metric and choose Goal Conversion Rate. It has unique built in drill-downs, customized metrics that give you the ability to deeply analyze mobile data by devices, search behavior and content content consumption (click on each tab). Change the metric on top of the page to Goal Values and bam!

Analytics 159

Analytics Search Campaign eCommerce 159

ConversionXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. what kind of content they’re creating, where and how they’re distributing it, what pain points they’re speaking to, etc.). SEO should lead with intent.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

ConversionXL

JANUARY 14, 2020

In-house SEOs and consultants alike are routinely challenged to find new opportunities to expand organic traffic. In fact, new product features are the most underrated driver of SEO growth for large sites. SEO growth works differently for sites that scale with content (e.g., It’s more than just a distribution channel.

SEO 159

SEO Framework SCRUM Search 159

www.clickz.com

JANUARY 7, 2013

SEO Paid Search Search Marketing. Ad Industry Metrics. Then distribute this content on YouTube, Facebook, and Twitter in addition to social sharing. Social Media Community Management Social Commerce Social Integration Social Media Smarts. More Categories. CPM Calculator CPA Calculator Website Optimization ROI Calculator.

Social Media 86

Social Media Media B2C New York 86

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Like SEO, demand generation is a long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Mistakes to avoid when targeting metrics. Content distribution can be difficult.

Demand 124

Demand B2B Distribution Channel 124

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Up and Running

MAY 28, 2015

These days, the internet rules marketing—and SEO is king. Create content that your target users will want to read and share, and distribute it among the audience that you have. A higher percentage of conversions is probably a better metric than sheer number of conversions. 4) Create original content.

Marketing 60

Marketing Social Media Churn Rate Elevator Pitch 60

SoCal CTO

MARCH 22, 2007

It seems that four different models of "discussion creation" have occurred: Organice Discussion - someone posts something interesting, lots of bloggers post on the topic, distributed discussion ensues. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 See Five Things Meme as an example.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

YoungUpstarts

OCTOBER 2, 2014

A lot of marketers are doing well in terms of authoring and distributing their content. If we transform that into a journey instead, we can do a better job of keeping visitors and customers engaged in a branded experience that lets us understand the buyer personas we’re targeting from the information we gather through metrics.

Marketing 162

Marketing Curation B2C Audience 162

ConversionXL

MARCH 4, 2016

Blogs, SEO, Ads. And typical success metrics for them would look like: email open rate. However, these metrics provide an incomplete story about how users actually perceive the content. Insights: A more even distribution of time spent due to better structured deck. Traditional process. Relevant sales enablement solutions.

B2B 48

B2B Sales Technical Review Software Review 48

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. For example, I’m a big believer in split-testing.

San Francisco 154

San Francisco Lean Metrics Design 154

Up and Running

JULY 26, 2016

This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics. This optimization results in emails with an open rate greater than 60 percent and a click through rate greater than 20 percent—an unimaginable metric if we were just sending emails blindly. Successful and failed experiments.

Revenue 60

Revenue Acquisition Channel Campaign 60