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Startup Metrics

TechEmpower

channels (search, social, viral, new media), cost-efficient distribution We often reference Dave’s work when talking to innovators. Be sure to check out the entire presentation. Conclusion Startup metrics are an invaluable tool for founders and innovators.

Metrics 260
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Build it and they won’t come: How and why growth hacking came to be

The Next Web

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Whether free or paid, a successful distribution channel typically becomes saturated quickly as competitors jump in. Paid advertising channels follow the same pattern.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts. Establish which incentives users need to refer friends. The result? Revenue.

Retention 113
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Identify key characteristics that delineate one audience segment from another, then create and distribute appropriate content. the product pages a given customer has been browsing) to segment and distribute content accordingly. The referred customer also gets 20% off their first order. They use intent signals (e.g.,

eCommerce 129
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7 Steps To A New Business From An Innovative Solution

Startup Professionals Musings

This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance. A small advisory board of outside people with experience in your domain can give you the unbiased feedback you need, as well as connections for setting up distribution and sales channels.

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. There was no viral social networking products back then like Twitter where people could easily discover your content. Folksonomy.

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7 Keys To Making A Business Out Of Your Great Product

Startup Professionals Musings

This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance. A small advisory board of outside people with experience in your domain can give you the unbiased feedback you need, as well as connections for setting up distribution and sales channels.