Not Just A Buzz Phrase: How Disney’s Mission Drives Its Continuing Success
YoungUpstarts
FEBRUARY 19, 2019
by Michael G. Goldsby and Rob Mathews, authors of “ Entrepreneurship the Disney Way “ Have you ever found yourself thinking that a mission is just a buzzword, and a mission statement is nothing more than corporate fluff? If so, you are not alone. But the sad reason behind this hasty judgment may be that for most companies, it’s true. Too many organizations lack a core mission that’s been well defined by a good mission statement.
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