Sat.Apr 28, 2018 - Fri.May 04, 2018

Metrics: A double edged sword

The Equity Kicker

Let me start by saying that I’m a massive believer in the power of metrics. There’s an old adage that if you don’t measure something it doesn’t happen and I think there’s a tonne of truth in that. As a result we advise our companies to build KPI trees so employees in each department know what to do and there can be confidence that if everyone delivers the company will hit its overall growth and profitability targets.

Canada

A VC : Venture Capital and Technology

I’m in Canada today to attend a board meeting. I love Canada. It’s a kindler gentler more welcoming version of the US. And it’s increasingly an important place to be for the tech sector. About 10% of USV’s active portfolio is in Canada. And 30% of our last ten investments are in Canada. We have portfolio companies in Toronto, Waterloo, and Vancouver. We also know that Montreal, Quebec, and Ottawa are attractive places to invest.

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How Do You Negotiate More To Know What Your Brand Is Worth?

Brandanew

Your personal branding is determined by your ideas. You get to decide what your brand is worth. Taking this into the professional realm isn’t that easy though. Especially, for women – and women led businesses. Research studies show that women negotiate far lesser than men.

The Mother Of All Demos

Feld Thoughts

I was talking to a friend last week about demos. She mentioned the Steve Jobs iPhone demo from 2007 and I referred to Doug Engelbart’s Mother of All Demos from 1968.

The Best 3 Branding Exercises For Startups

YFS Magazine

Here are a few fun, engaging and insightful exercises you and your team can do today to help define your brand. Don’t be shy — let your creative juices flow! Grow Marketing & Sales brand development brand strategy branding personal branding rebranding

Top 20 A/B Ecommerce Test Ideas

ConversionXL

There’s nothing that always works and pretty much nothing that never works either. Websites are highly contextual. That being said, there are tests that tend to have a very high win rate. These are the test ideas that, while they don’t work 100% of the time, work more often than not.

10 Copywriting Strategies Every Entrepreneur Needs to Know

Up and Running

Copywriting can make or break your business. Your skills, directly and indirectly, impact how well you communicate with your customers. Good writing brings out emotions, answers questions, and leads users toward the sale.

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6 Brand Questions Every Entrepreneur Should Ask

YFS Magazine

One of the most important things you can do before you implement a marketing strategy is to really understand your brand goals. This simple 6-step process will help you gain clarity on your brand goals. Grow Marketing & Sales brand strategy branding marketing personal branding

Cashgold: A Hybrid Of Gold And Cryptocurrency

YoungUpstarts

Gold is a universally valid, crisis-proof precious metal that can be converted into cash at any time and used worldwide as payment.

Entrepreneurship for Superwomen

Up and Running

I believe that there is no better way for a woman to succeed than to have her own business. I went through the information technology revolution and was on the bleeding edge of both technology and the acceptance of women in the workplace. .

CPA 101

Russian Economic Outlook April 2018

Chaganomics

From Focus Economics: Comprehensive GDP data revealed that the recovery lost steam in the fourth quarter of last year, with growth weighed on by inventories as well as slowing fixed investment.

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How To Promote Yourself With Dignity And Authenticity

YFS Magazine

When some entrepreneurs think of self-promotion they consider it to be an ego-serving, distracting waste of time. However, every business owner needs to to promote themselves in order to increase brand awareness and reach new clients.

Rusty Tweed Explains How to Structure a Business

The Startup Magazine

Prior to the commencement of any large entrepreneurial project, one must go through the rigorous process of setting their business up. Although there are cases when this may only take a few days, it is not uncommon for the first-time owners to spend weeks gathering the necessary paperwork.

How to Get Your First Gig, Part 1: Finding Your Customer

Up and Running

Getting your first freelance gig can feel like learning to ride a bike: you know what to do, but you just don’t know how it’ll work until you try it. There’s good news: millions upon millions of freelancers who have come before have done exactly the same thing.

Eurozone - Regional Outlook Improves

Chaganomics

A string of weaker economic data suggests that the Eurozone economy decelerated at the start of 2018, following a robust spell of growth last year.

Stop Selling And Start Solving Problems Instead

YFS Magazine

There's an old business adage that states, “Nothing happens until a sale is made!” This is true. You must sell. it is that simple. Grow Marketing & Sales direct selling sales sales tips selling

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Starting A Business From Zero

YoungUpstarts

by Dr. David Kubes. There are about 2 million business ideas out in the world that have one big thing in common: “If I had this amount of money, I would…” Money seems to be the key element to starting a business. Is this really true? Or do people use money as an excuse not to get started?

Cutting Through the Noise and Clutter in Marketing Today

Duct Tape Marketing

Cutting Through the Noise and Clutter in Marketing Today written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Alison Stratten. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Alison Stratten.

Seven Innovation Fundamentals for Leaders

Gregg Fraley, Author of Jack's Notebook

Innovation Fundamentals for Leaders. First of Seven Blogs. Invest in Frameworks, But First, Establish a Culture Where Innovation Thrives. Leaders — How Are You Doing With These Basics? Success is built on doing the basics well.

What Gary Vaynerchuk, Mila Kunis And Daria Zest Know About Success

YFS Magazine

I learned indispensable lessons that most successful people, like Gary Vaynerchuk and Mila Kunis, know all too well. Now, you might not know me (yet), but I can almost guarantee you know Gary and Mila. And the three of us share eerily similar stories.

First Steps When Opening Your Business

The Startup Magazine

It’s important that you go through all the necessary steps and do things right if you’re starting a new business. You need to do everything you can to maximize your chances of success. It’s important to understand that many fledgling business ventures struggle to get off the ground.

Mistakes Small Business Owners Make When Scaling Their Services

Duct Tape Marketing

Mistakes Small Business Owners Make When Scaling Their Services written by Guest Post read more at Duct Tape Marketing. An increasingly global world means there is more competition than ever, and commoditization is a growing threat.

NetSuite under Oracle: a progress report

deal architect

I have seen way too many large vendors under-leverage their acquisitions. They mostly benefit from the incremental revenues but lose talent and value of the acquired IP. The week prior, I was impressed by how Rob Enslin has started to. Cloud Computing, SaaS

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Amy Schumer’s ‘I Feel Pretty’ Movie Is Full Of Lessons For Female Entrepreneurs

YFS Magazine

In I Feel Pretty Amy Schumer goes from insecure girl-next-door to über confident power woman. But is her winner-takes-all mindset accessible and attainable when it comes to the way you market and brand your business? Absolutely! Culture Grow Marketing & Sales branding culture female entrepreneurs marketing movies personal development women entrepreneurs women in business

Why E-Sports might just help your career

Start Up Blog

“Hey kids, get out inside out of that fresh air, stop exercising and start playing some video games why don’t you!” ” – Said no parent ever, maybe they should? On my weekly radio spot this week I spoke about video games, or E-sports as it’s known.

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Weekend Favs April 28

Duct Tape Marketing

Weekend Favs April 28 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

Facebook is dropping key advertising tools — here’s how you adapt

The Next Web

If you listen to headlines about Facebook recently you may be wondering if it’s still a good place to run ads for your business.

5 Female Founders We Love – And How They’re Making Their Mark

YFS Magazine

Thanks to the groundwork laid by trailblazers, female business leaders are becoming more common, and with their ascendance, more women are building brands of their own. People Success Profiles female entrepreneurs women in business

Relationships are the Currency of Product Managers

The Product Guy

Guest Post by: Rodhmir Labadie (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Stuart Moore]. The process of taking a product or a feature from idea to execution is a taxing proposition for any team to undertake.

Implementing IT Automation Best Practices

The Startup Magazine

Automation in IT helps in mitigating the IT operations risk, reducing costs, improving standards enforcement. It increases operational efficiency and reduces the negative effects of complexity.

Breaking Silos: Passive Consumption + Active Engagement FTW!

Occam's Razor

Today something complex, advanced, that is most applicable to those who are at the edges of spending money, and thus have an intricate web of internal and external teams to deliver customer engagement and business success. The Marketing Industrial Empire is made up of number of components.

6 Signs It’s Time To Rebrand Your Company

YFS Magazine

Often, the first sign you need a rebrand the fact that the thought of a rebrand even crosses your mind. Grow Marketing & Sales branding marketing rebranding

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Use These Powerful Psychology Strategies to Choose Fonts For Your Business

crowdSPRING Blog

First impressions matter. With your company logo , a website, or any other important visual representation of your business, you need that impression to work for you in two important ways. First, you need your designs to capture people’s attention.

Fintech Influence: Financial Firms Need to Step Up Their Customer Service Game

The Startup Magazine

Banks and other financial institutions are facing threats on multiple fronts.

How To Fund Your Business When A Bank Loan Isn’t An Option

YoungUpstarts

by Mike Prendergast, Finance Director, Quick Capital. Easy and quick access to money is vital to helping your business not only grow, but survive. It means you can cover unexpected costs, replace equipment, buy more stock to increase sales, or simply boost cash flow during a difficult month.

Founder Monica Lim Talks E-Commerce And Building A Successful Online Clothing Brand

YFS Magazine

Online fashion sales are increasing. With retail e-commerce sales worldwide expected to reach just over four trillion U.S. dollars in 2020, the global e-commerce industry appears to show no signs of slowing down.". Plan e-commerce fashion business fashion designer online business

Getting into Product Management

The Product Guy

There are many paths to becoming a product manager. Which path is right for you and what steps you should take are discussed by product expert, Jordan Bergtraum. product management expert product manager