Duct Tape Marketing

MAY 18, 2023

He’s the Founder of theCLIKK, an email newsletter about digital marketing. Key Takeaway: Newsletters have made a comeback by combining email marketing with content marketing and direct response promotion. 14:58] What are some of the metrics that show you’re doing things right? [17:02] Like this show? This is John Jantsch.

ChatGPT 91

ChatGPT Advertising Email Viral 91

Startup Professionals Musings

SEPTEMBER 28, 2012

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 289

Social Media Small Business Media Technical Review 289

Occam's Razor

JULY 12, 2010

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Please click on the above image for a higher resolution version , including all the other metrics.]. Goes viral. People who still use email. Invisible Virality. Tynt's promise is simple. Say it ain't so! :).

Analytics 96

Analytics Viral Web Mobile 96

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Berkonomics

APRIL 8, 2021

Not every new game-related site is a Steam, and surely not every social network is a Facebook. Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Fourth: measurement.

Viral 62

Viral Product Channel Audience 62

The Next Web

DECEMBER 12, 2013

A marketplace is not often a natural hangout, and relies on a barrage of emails, offers and marketing campaigns to get you to remember to go back to check out the site or app. “In In the early days of e-commerce, sales were typically the most important metric for success. HealthTap has built up a network of over 50,000 U.S.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Berkonomics

SEPTEMBER 25, 2014

Not every social network is a Facebook or Instagram. What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) Email readers, continue here.] Well-tuned metrics are an absolute must. Second: channels.

Viral 71

Viral Matching Syndicate Syndication 71

Up and Running

JULY 10, 2017

It’s critical to understand the metrics in terms of dollars per additional user, as you’ll have to spend this amount to serve thousands of your non-paying customers. You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. If it’s got so many pitfalls, why so many companies keep using it?

Startup 110

Startup Non-Compete Viral Software Review 110

ConversionXL

FEBRUARY 12, 2019

As a result: They’re converted via email. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. This metric reveals the longer-term relationship. They’re converted via organic or direct traffic.

Retention 126

Retention Analytics Campaign eCommerce 126

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Subscribe via email. SaaS business metrics: why are they different? Feedburner Network.

Software Review 48

Software Review Viral Media Marketing 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics Analytics Lean Churn Rate 156

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Ad Industry Metrics. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Email a friend. Live Events.

Social Media 86

Social Media Media B2C New York 86

Up and Running

JULY 26, 2016

This is when metrics come into play. There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. See Also: The Top 10 Tools for Tracking Your Web Metrics. The cornerstone of any business is that LTV > CAC. .”

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

NOVEMBER 2, 2013

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 267

Social Media Media Social Network Viral 267

Cracking the Code

JANUARY 16, 2012

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Feedburner Network. Paperblog network. No comments: Post a Comment. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed.

Software Review 95

Software Review Europe Technical Review Spain 95

Cracking the Code

AUGUST 3, 2011

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Feedburner Network. Paperblog network. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. SaaS 13 Index*.

Software Review 67

Software Review Europe Technical Review Search 67

Cracking the Code

FEBRUARY 23, 2011

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Feedburner Network. Paperblog network. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. SaaS 13 Index*.

Software Review 101

Software Review Technical Review Valuation Europe 101

Cracking the Code

NOVEMBER 7, 2010

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Feedburner Network. Paperblog network. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. SaaS 13 Index*.

Software Review 59

Software Review Technical Review Cloud Europe 59

www.iubenda.com

OCTOBER 25, 2011

Dissection of a viral launch. Many of you asked, so I decided to write this blog post, dissecting the launch of iubenda and the viral system we invented. The viral system. We built our custom viral system based on the best examples out there, adding some further fresh ideas we had during the process. iubenda blog.

Viral 47

Viral Bootstrapping Email Web 47

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. Read everything you can about viral marketing.

Social Media 261

Social Media Media Marketing Social Network 261

ConversionXL

JANUARY 31, 2014

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight.

Analytics 134

Analytics Video Matching Conversion 134

Cracking the Code

DECEMBER 1, 2009

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Feedburner Network. Paperblog network. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. SaaS 13 Index*.

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

FEBRUARY 24, 2010

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Feedburner Network. Paperblog network. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. SaaS 13 Index*.

Software Review 54

Software Review Technical Review Europe Venture Capital 54

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). Subscribe via email. Feedburner Network.

Software Review 48

Software Review Technical Review Viral Europe 48

Cracking the Code

JANUARY 14, 2010

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Feedburner Network. Paperblog network. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. SaaS 13 Index*.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Brandanew

JUNE 15, 2015

It is a marketing technique developed by startups using creativity, analytical thinking and social metrics to sell products and gain exposure. The most popular growth hacking techniques include social media and viral marketing. Viral marketing. The main goal of this technique is to increase the brand’s awareness.

Viral 100

Viral Marketing Social Media SEO 100

YoungUpstarts

SEPTEMBER 13, 2018

Set up a support network of business peers that will be willing to serve as a sounding board for your ideas. Don’t leave a meeting, conference call, or email conversation without establishing a follow-up plan. Content doesn’t have to “go viral” to benefit your business. Respond to questions quickly and thoroughly.

Social Media 113

Social Media Sales Cycle Audience Media 113

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. Read everything you can about viral marketing.

Social Media 222

Social Media Media Marketing Social Network 222

Cracking the Code

JANUARY 7, 2009

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Feedburner Network. Paperblog network. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. SaaS 13 Index*.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Duct Tape Marketing

MARCH 15, 2023

Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies , is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products. It's brought to you by the HubSpot Podcast Network. Like this show?

Software Review 82

Software Review Marketing Metrics Analytics 82

Cracking the Code

OCTOBER 8, 2009

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Feedburner Network. Paperblog network. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. SaaS 13 Index*.

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

Cracking the Code

OCTOBER 9, 2009

However, as the second graphs shows, some companies such as Constant Contact, Vocus or Salesforce do start to show a stabilization or an improvement in their productivity metrics. Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Feedburner Network.

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

NOVEMBER 10, 2009

Platform as a Service (PaaS) is the service and management layer of the cloud platform, and is evolving dynamically to include things such as intelligent provisioning, as well as application and network management. SaaS companies use different metrics to calculate renewals. Subscribe via email. Feedburner Network.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Cracking the Code

OCTOBER 27, 2008

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Feedburner Network. Paperblog network. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. SaaS 13 Index*.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

JULY 10, 2009

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Feedburner Network. Paperblog network. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. SaaS 13 Index*.

Software Review 63

Software Review Technical Review RSS Europe 63

Cracking the Code

NOVEMBER 10, 2009

Subscribe via email. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Feedburner Network. Paperblog network. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. SaaS 13 Index*.

Software Review 48

Software Review Technical Review IPO Cloud 48