article thumbnail

Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

My recommendation to entrepreneurs is to recognize these concerns as an opportunity to make people’s life better, rather than worry and dodge the risk. Make your company visible, reachable and responsive through social networks. Market your solution and user benefits, not the mysterious technology behind it.

article thumbnail

The Demographics Of New Venture Founders Are Changing

Startup Professionals Musings

Contrary to what you might guess, the highest rate of small business and entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. One new incentive is the falling transaction costs and barriers to entry for entrepreneurs of every age. In the U.S.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Business Trends for Small Business

ReadWriteStart

Small business owners are adopting trending techniques to avoid wasting their time on marketing schemes with no guarantees. Sales and Social Media. Social networks are a real breakthrough of the 21st century. According to Smart Insights, the number of social media users globally grew from 4.2

article thumbnail

For Many New Ventures, Location Is The Key To Success

Startup Professionals Musings

I still have to tell some entrepreneurs that even with the best idea, they have to move to Silicon Valley to find the investors they need, or they need to move to the U.S. get the attention of the market they choose. Entrepreneurs cite family roots, a sense of neighborhood responsibility, existing professional networks, and more.

Las Vegas 309
article thumbnail

Security And Privacy Are Entrepreneur Opportunities

Startup Professionals Musings

My plea to entrepreneurs is to recognize these concerns as an opportunity, to make people’s life better, rather than stoke the fires. Make your company visible, reachable and responsive through social networks. Market your solution and user benefits, not the mysterious technology behind it. Marty Zwilling.

Security 251
article thumbnail

Here’s A Painful Problem For Aspiring Entrepreneurs

Startup Professionals Musings

My plea to entrepreneurs is to recognize these concerns as an opportunity, to make people’s life better, rather than stoke the fires. Make your company visible, reachable and responsive through social networks. Market your solution and user benefits, not the mysterious technology behind it.

article thumbnail

Baby Boomers May Be Your Biggest Startup Competitors

Startup Professionals Musings

Contrary to what you might guess, the highest rate of entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. With longer life expectancies and greater health in later life, older generations are moving to start new firms -- and mentor young entrepreneurs.