article thumbnail

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

For example, by making this button green, did more people click on it? That green button was part of a customer flow, a series of actions you want customers to complete for some business reason. Focus on the output metrics of that part of the product, and you make the problem a lot more clear. One last note on reporting.

article thumbnail

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. And, you can see the all important metric of Conversion Rate. Nice report right?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. The metrics were good but we wondered how much better they would be when we expanded our product. In economics this is known as a “substitute product.”

Startup 150
article thumbnail

Entrepreneurs are Everywhere Show No. 2: Anand Sanwal and Chris Shipley

Steve Blank

Hollywood in the beginning was a bunch of artists who wanted to make entertainment, and then the whole infrastructure of PR and hangers on and the New York money came in. or the key metrics in the credit card business. … Where do people think certain key metrics are going?” Chris : It’s exactly like that.

article thumbnail

Marching through quicksand

Startup Lessons Learned

Or follow all of the New York Times columnists equally? This is good news for everyone except those who have huge legacy investments in large-batch distribution. Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it.

article thumbnail

How To Incorporate Social Media Into Your Business Plan

Up and Running

Community management expert Megan Berry of LiftFive in New York says, “Facebook tends to be more personal, so if a product is fun and consumer oriented, then Facebook is really good. We should also follow people representing the old-fashioned methods our green construction replaces, and yes, all of our competitors.

article thumbnail

Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Remember: Engagement is not a metric, its an excuse. ]. You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. are you doing the "branding campaign"?

Campaign 128