Startup Professionals Musings

APRIL 3, 2016

These things outside your control do happen, but based on my years of experience as a startup advisor and angel investor, I still see too many shortcuts leading to failure that are inside the entrepreneur decision realm. Viral marketing costs real money, and your support staff and hosting systems cost even more.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

ReadWriteStart

JULY 6, 2020

Here is guerrilla marketing — how to growth hack your startup. Your marketing isn’t going your way. I know first hand how frustrating it can be for entrepreneurs who believe in their startup so strongly but are struggling to get the traction they need. You’re preaching to the choir on this one.

Marketing 156

Marketing Startup Guerilla Canada 156

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

The Startup Magazine

MARCH 14, 2021

Startup companies face challenges that are different from those faced by established businesses, especially when it comes to marketing. One difference between marketing a startup and an established brand is that consumers are getting to know the brand story and the product simultaneously. Build a Social Media Presence.

Social Media 150

Social Media Marketing Public Relations Startup 150

Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. People won’t flock to marketing materials. Lacks a sales angle.

Viral 367

Viral Conversion Matching Sales 367

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. People won’t flock to marketing materials.

Customer 233

Customer Marketing Viral Conversion 233

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Select no more than three that match your needs initially. every month.

Marketing 240

Marketing Viral Channel Metrics 240

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 23, 2016

That last bit should sound familiar if you follow theories of Startup Laws & Metrics. Similarly, we hold up “viral growth” as the best sort of growth, because exponential curves overwhelm all others, thus once the mechanism is stable and the company gets large enough to be noticed, it’s neigh-impossible for competitors to catch up.

Technical Review 120

Technical Review Viral Metrics Salary 120

Startup Professionals Musings

APRIL 1, 2015

These things outside your control do happen, but based on my years of experience as a startup advisor and Angel investor, I still see too many common failure causes that are inside the entrepreneur decision realm. Viral marketing costs real money, and your support staff and hosting systems cost even more.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

David Teten

MAY 1, 2013

This is part 1 of a 2-part series on domain names and startups; part 2 will be “ Build Your Startup on a Vacant Domain Name ”. A startup called Corpora made headlines for all the wrong reasons after tech bloggers ran an image search to find the company logo. The name needs to match the business. credit: Wikipedia)).

Naming 114

Naming Semantic Venture Capital Startup 114

SoCal CTO

FEBRUARY 25, 2007

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. People won’t flock to marketing materials. Lacks a sales angle.

Marketing 169

Marketing Viral Conversion Matching 169

Startup Professionals Musings

JANUARY 26, 2014

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. People won’t flock to marketing materials. Lacks a sales angle. Marty Zwilling.

Startup 258

Startup Viral Conversion Matching 258

mashable.com

JUNE 8, 2010

Small startups rarely have a recruiting professional on their team — or even someone who has enough spare time to imitate a recruiting professional. One effective strategy is to recruit job seekers who already have their hearts set on working for a startup. The site grew out of Startup Digest , a mailing list of startup events.

Coder 60

Coder Technical Review Social Media Technical Cofounder 60

crowdSPRING Blog

JULY 27, 2015

Hiring a great support team is like casting a great movie or finding the perfect match on PlentyOfFish. But anyone who has played the online dating game also understands how much “noise” exists and how challenging it can be to sort through dozens or hundreds of potential matches to find “the one.” Happy hiring!

Matching 48

Matching Small Business Startup Hiring 48

Startup Professionals Musings

DECEMBER 1, 2012

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. People won’t flock to marketing materials. Lacks a sales angle.

Startup 248

Startup Viral Conversion Matching 248

Startup Professionals Musings

APRIL 13, 2019

As with many startup activities, you only have one chance for a great first impression. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised.

Social Media 199

Social Media Media Analytics Viral 199

ReadWriteStart

JANUARY 24, 2021

It might have the best product on the market, but how it packages that product determines how it will fare. Here is how to properly use PR and SEO to amplify marketing results. With the advent of technology, firms are increasingly becoming competitive to match the supply of goods and services from competitors.

PR 180

PR SEO Marketing Social Media 180

crowdSPRING Blog

AUGUST 20, 2017

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Big companies spend millions of dollars every year marketing and building their businesses. All it takes is a little determination, ingenuity, and a carefully planned marketing strategy.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Big companies spend millions of dollars every year marketing and building their businesses. All it takes is a little determination, ingenuity, and a carefully planned marketing strategy.

Small Business 48

Small Business Marketing Technical Review Audience 48

Startup Professionals Musings

AUGUST 22, 2012

As with many startup activities, you only have one chance for a great first impression. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised.

Social Media 238

Social Media Media Cost Startup 238

ConversionXL

JANUARY 31, 2014

Step Zero – Really Understand Your Target Market. Do This: Really get to know your market. These questions help you uncover trends within your market and tell you things analytics alone can not. Recommended Reading: How to Find Your Target Market So Your Content Sticks . Message Match] Project Management Software.

Analytics 134

Analytics Video Matching Conversion 134

Both Sides of the Table

FEBRUARY 7, 2011

Seth is one of those truly descent human beings that you meet occasionally in this industry whose earnestness on camera is matched by his behavior off camera. We then spoke about startups. Again, Seth: “One of the things I noticed when I looked around at startups is that often the founding teams hired people just like themselves.

Connecticut 286

Connecticut Cofounder Silicon Valley Web 286

ConversionXL

MARCH 6, 2019

The growth of B2B video marketing. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. digital ad spend went to video.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

JULY 25, 2011

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. People won’t flock to marketing materials. Lacks a sales angle.

Startup 235

Startup Viral Conversion Matching 235

Startup Professionals Musings

OCTOBER 9, 2023

This dual-leadership approach would have avoided the frustration I felt in a startup a few years ago where beta customers loved our software solution as a free prototype, but we couldn’t sell one in the first few months for a price that seemed reasonable for all our work and innovation. Match with competitor prices and market demographics.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

Startup Professionals Musings

APRIL 9, 2017

As with many startup activities, you only have one chance for a great first impression. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised.

Social Media 166

Social Media Media Cost Analytics 166

The Startup Magazine

MARCH 2, 2020

Many sports clubs have team jerseys that they wear during training and/or matches. Many companies fail to appreciate how easily something can go viral online. If a photo goes viral, your sales could go through the roof. If social media users have no idea who created the product, they can’t order from you.

Viral 109

Viral Social Media Matching Design 109

Startup Professionals Musings

OCTOBER 2, 2013

As with many startup activities, you only have one chance for a great first impression. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Marty Zwilling.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Startup Professionals Musings

JANUARY 30, 2021

This dual-leadership approach would have avoided the frustration I felt in a startup a few years ago where beta customers loved our software solution as a free prototype, but we couldn’t sell one in the first few months for a price that seemed reasonable for all our work and innovation. Match with competitor prices and market demographics.

Technical Review 399

Technical Review Product Advisory Board Business Model 399

Steve Blank

FEBRUARY 12, 2015

Over breakfast he got me up to date on his life since school (two non-CEO roles in startups,) but he wanted to talk about his third startup – the one he and two co-founders had started. ” I explained to Patrick that startups go through a series of steps before they become a large company. Most startups die here.

Startup 120

Startup Lean Venture Capital Advisory Board 120

Startup Professionals Musings

NOVEMBER 5, 2018

As a self-made entrepreneur and former chairman of Diamond Resorts International, he asserts that the five biggest companies by market value today, Google, Facebook, Microsoft, Amazon, and Apple, aren’t really tech, but hospitality companies. He got even by going viral, so easy to do these days, costing shareholders perhaps $180 million.

Artificial Inteligence 205

Artificial Inteligence Reputation Viral America 205

Startup Professionals Musings

MARCH 8, 2017

As with many startup activities, you only have one chance for a great first impression. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised.

Social Media 147

Social Media Media B2B Analytics 147

mashable.com

OCTOBER 27, 2010

After you post a question (let’s say, “How do daily deal or coupon websites handle marketing?&# ), anyone can post an answer. Topics are divided into IT, marketing, sales, finance, customer service, operations and human resources sections, which makes it easy to search for the latest discussions on your interest area.

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

Startup Professionals Musings

JUNE 18, 2011

As with many startup activities, you only have one chance for a great first impression. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Startup Professionals Musings

OCTOBER 24, 2010

Here is my characterization of the social networking scene, as it relates to business networking for entrepreneurs and startups: Twitter. This is the “old guard” of 60 million professionals, mostly populated by experienced executives and serious marketers. Tags: entrepreneurs startup social networks business. Marty Zwilling.

Social Network 255

Social Network Networking Entrepreneur Asia 255

VC Cafe

SEPTEMBER 7, 2011

Alley Insider, one of my favorite tech blogs, published an interesting post yesterday, titled “ If We Hear About Any More Startups Like These, We’ll Scream “, listing some of the latest startup trends in idea buckets. So, for all of you saying I want to start a startup but [insert your own reason here] (i.e.

Spain 104

Spain Europe Startup Flash 104