Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Embrace permission marketing and email will be a surprising and loyal BFF. Optimal Acquisition Email Metrics.

Metrics 137

Metrics Campaign Email Marketing 137

Duct Tape Marketing

NOVEMBER 14, 2013

Ego Metrics: What Measurements Matter? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Andy Crestodina – Enjoy! The problem is that some of these metrics aren’t meaningful. No cattle.”.

Metrics 70

Metrics Social Media Widget Chicago 70

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ].

Social Media 142

Social Media Media Developer Marketing 142

Startup Professionals Musings

NOVEMBER 9, 2019

get the attention of the market they choose. For example, if you are working on a great social networking idea to replace Facebook, and need funding, you probably won’t find any interested and focused VCs or Angel investors in Arizona, where I live. But it is an important metric for firms in pursuit of explosive growth.

Las Vegas 243

Las Vegas Silicon Valley Arizona Montana 243

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support. Social Integration/Viral Outreach - are you integrating in some way with social networks? Analytics/Metrics - what are the key startup metrics that you will need to track?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support. Social Integration/Viral Outreach - are you integrating in some way with social networks? Analytics/Metrics - what are the key startup metrics that you will need to track?

Developer 384

Developer Founder Viral Oauth 384

SoCal CTO

FEBRUARY 13, 2013

Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment. The real reason to build an MVP is to do early tests of key Startup Metrics for the business. " Once you have the metrics defined, it focuses your effort. To prove/disprove a hypothesis.

Technical Cofounder 338

Technical Cofounder Technical Review CTO Hire Fractional CTO 338

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 289

Social Media Small Business Media Technical Review 289

The Startup Magazine

APRIL 29, 2024

While some may frown upon linking social media metrics with tangible value, in reality online attention matters immensely in creating the virtual marketplace of ideas. It’s not about vanity metrics but about validation in an otherwise saturated market.

Social Media 116

Social Media Social Network Metrics Viral 116

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain.

Analytics 149

Analytics Marketing Audience Channel 149

YoungUpstarts

AUGUST 30, 2017

Integrate Your Content with Social Media. Using the most-trafficked social networks, you can place snippets of your content on Facebook, tags on Instagram or even turn an article into a video for YouTube. Similarly, you can update the old post for even longer on-page time metrics, as well as more recognition from Google Search.

Curation 164

Curation Analytics Social Media Metrics 164

crowdSPRING Blog

JANUARY 18, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Number One Mistake People Make When It Comes To Referral Marketing - [link]. The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | Hubspot Blog - [link].

Social Media 94

Social Media Small Business Design Media 94

ReadWriteStart

OCTOBER 13, 2021

The e-commerce service provider engages users with many facilities such as: Affordable packages for small businesses include a $9 lite version of Shopify which small businesses can use on Facebook for marketing and jumpstart their own businesses with fewer resources. AC Email Marketing Automation. Simple user interface.

Artificial Inteligence 182

Artificial Inteligence Technical Review Software Review Analytics 182

Startup Professionals Musings

DECEMBER 2, 2017

get the attention of the market they choose. For example, if you are working on a great social networking idea to replace Facebook, and need funding, you probably won’t find any interested and focused VCs or Angel investors in Arizona, where I live. But it is an important metric for firms in pursuit of explosive growth.

Silicon Valley 149

Silicon Valley Las Vegas Arizona Montana 149

Duct Tape Marketing

NOVEMBER 19, 2015

Social Customer Service Metrics: 3 Case Studies written by Guest Post read more at Duct Tape Marketing. How has marketing changed thanks to social media? Since so many people are influenced by consumer reviews, customer service is a new form of marketing. photo credit: Flickr.

Metrics 28

Metrics Customer Social Media Idaho 28

Startup Professionals Musings

MAY 30, 2022

Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential. Separate marketing from sales for further leverage. Optimize the total customer experience.

Mezzanine 368

Mezzanine Private Equity Bandwidth Metrics 368

Startup Professionals Musings

DECEMBER 7, 2013

get the attention of the market they choose. For example, if you are working on a great social networking idea to replace Facebook, and need funding, you probably won’t find any interested and focused VCs or Angel investors in Phoenix, Arizona, where I live. Raising capital isn’t the be all and end all of startup success.

Silicon Valley 256

Silicon Valley Las Vegas Phoenix Montana 256

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements. Then set your goals.

Social Media 238

Social Media Media Startup Social Network 238

Up and Running

DECEMBER 14, 2016

No matter what stage your business is in, there is one thing you can do for free that will build your market and help you grow: email marketing. An in-house email list is one of your business’s most important marketing assets. However, there are dozens of email marketing service providers on the market.

Email 60

Email Small Business Marketing Campaign 60

Startup Professionals Musings

JANUARY 15, 2022

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Make social media an integrated part of an overall strategy.

Social Media 315

Social Media Media Startup Analytics 315

crowdSPRING Blog

JULY 24, 2018

Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to hire marketers. Search marketing. The search network involves pay-per-click advertising (or Paid Search).

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to be hire marketers. Search marketing. The search network involves pay-per-click advertising (or Paid Search).

Social Media 48

Social Media Marketing Analytics Audience 48

View from Seed

AUGUST 30, 2016

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. Let me start with a few addresses: 1355 Market Street. But how are networks truly measured? Next-Gen Networking.

Social Media 185

Social Media B2B North America Media 185

The Next Web

MAY 4, 2013

This is similar to the critical mass of users that is needed on a social network for users to find value in the network. The first and most important metric to watch out for is the percentage of listings that lead to transactions within a certain time period. This serves as a proxy for the efficiency of the marketplace.

Curation 128

Curation Clickthrough Metrics Matching 128

The Next Web

DECEMBER 4, 2013

Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Metrics on keywords, follower profiles and competitors all help define your target listener. Starting out, you can’t hit every network and outlet full-force. Prioritize social networks.

Social Media 158

Social Media Media Viral Startup 158

ConversionXL

SEPTEMBER 6, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. Most startups fail. Facts about your customers don’t come from your friends and families.

Customer Development 126

Customer Development Conversion Developer Customer 126

Up and Running

DECEMBER 15, 2020

billion social media users around the world, you know there is a considerable potential behind social media marketing (SMM). Unfortunately, merely throwing a few things together and hoping that your social media profile will magically connect with your customers is asking far too much. With a whopping 3.8 Write a plan.

Social Media 123

Social Media Media Marketing Audience 123

Startup Professionals Musings

MAY 16, 2015

get the attention of the market they choose. For example, if you are working on a great social networking idea to replace Facebook, and need funding, you probably won’t find any interested and focused VCs or Angel investors in Phoenix, Arizona, where I live. Raising capital isn’t the be all and end all of startup success.

Las Vegas 120

Las Vegas Silicon Valley Phoenix Montana 120

mashable.com

SEPTEMBER 14, 2011

The first step in the process of expansion is identifying which markets are of the most strategic significance to your business. Once you’ve targeted a market, however, things can quickly become convoluted and overwhelming. With that in mind, here are four tips for entrepreneurs looking to expand globally. in place before you expand.

France 77

France Marketing Social Media Startup 77

SoCal CTO

JUNE 9, 2010

"Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. Bending over: How to sell to large companies - A Smart Bear: Startups and Marketing for Geeks , May 24, 2010 This is a guest post by Steve Hanov , who blogs about programming and startups. Stay Tuned.

Fractional CTO 248

Fractional CTO Startup Venture Capital Cofounder 248

Haystack

DECEMBER 29, 2018

Hundreds of new micro funds somehow keep getting into the market. If every sector is to be transformed by technology, and if private markets keep growing, it makes today’s conditions understandable. More and more angels will be minted as the 2019 IPO class emerges. 5/ Early Effects Of The Softbank Effect.

Technical Review 165

Technical Review Venture Capital Russia China 165

crowdSPRING Blog

JULY 11, 2018

It not easy for entrepreneurs, small business owners, and marketing strategists to keep their marketing campaigns relevant and competitive. Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media.

Marketing 62

Marketing Software Review Social Media Audience 62

Duct Tape Marketing

AUGUST 24, 2022

What You Should Be Tracking In Your Marketing Efforts And Why written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. 2:58] What metrics to look at throughout the different levels of the marketing funnel. [3:32] Take The Marketing Assessment: Marketingassessment.co.

Marketing 81

Marketing Metrics Analytics Social Media 81

SoCal CTO

MARCH 5, 2007

However, Elgg could power 100,000 networks and it would make no difference - there is no revenue stream as we give everything away under a GPL license. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?

Open Source 150

Open Source Business Model Technical Cofounder Southern California 150

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Social Media Performance Analysis. Key Metrics: Map Overlay Visualization. Social Media Performance Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

ReadWriteStart

OCTOBER 13, 2021

The e-commerce service provider engages users with many facilities such as: Affordable packages for small businesses include a $9 lite version of Shopify which small businesses can use on Facebook for marketing and jumpstart their own businesses with fewer resources. AC Email Marketing Automation. Simple user interface.

Artificial Inteligence 78

Artificial Inteligence Technical Review Software Review Analytics 78

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 261

Social Media Media Marketing Social Network 261