Startup Professionals Musings

MARCH 21, 2021

Effective marketing. Guerrilla marketing preaches the importance of prospect follow-up if you even hope to succeed in business. Customer retention. More customers are lost to apathy after the sale than poor service or quality. A numbing 68% of all business lost in America is lost due to lack of follow-up after the sale.

Technical Review 333

Technical Review Startup Software Review Retention 333

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

YoungUpstarts

AUGUST 13, 2018

CRM platforms are already firmly ensconced within the sales technology and strategies of most small and midsized businesses. Sales teams have been using their CRMs for basic, day-to-day-functions — such as managing customer information and tracking purchase history — for decades. The power of predictive technology.

Sales 124

Sales Non-Compete Mobile Cloud 124

YoungUpstarts

OCTOBER 10, 2017

Millennial CEOs in today’s business climate face a changing role from the traditional leadership image of the suit in the C-suite, especially when it comes to sales. It’s becoming increasingly important for top leadership to work directly with their sales managers to develop a stellar sales process.

Leadership 187

Leadership Sales Lead Generation Social Media 187

ConversionXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer 98

Customer Marketing Channel Acquisition 98

The Startup Magazine

JANUARY 24, 2024

While well-built strategies can help boost retention and customer experience, negative ones can become counterproductive. Studies show businesses with this strategy are able to retain 89% of their customers, compared to 33% for brands that lack proper retention strategies. Businesses can promote UGC in diverse ways.

Customer 148

Customer Social Media Retention Software Review 148

ReadWriteStart

AUGUST 8, 2022

Marketing can be challenging and expensive for small size companies. But where marketing and attaining new customers is complex and costly, keeping the existing customer is cheaper but not that easy. Digital Marketing. Digital marketing is considered the best way to attract new customers. The After-Sales Will Work.

Retention 190

Retention Small Business Customer Social Media 190

ConversionXL

NOVEMBER 23, 2022

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 115

Retention Customer Developer Programming 115

YoungUpstarts

MARCH 19, 2020

A CRM that includes machine learning adds the ability to access predictive analytics, automate email marketing campaigns and drive customer transactions. According to Gartner, the fastest growing sub segment for CRMs is marketing automation, which increased by 18.8 The time and money saved is significant!

Artificial Inteligence 264

Artificial Inteligence Acquisition CTO Chad 264

The Startup Magazine

APRIL 12, 2023

If you want your brand reputation to soar, it’s time to step away from acquisitions and pour focus into your eCommerce customer retention strategy. Studies show that just a 5% increase in retention rates could see increased profits of 25-95%. Don’t just take our word for it. Let’s delve into life after the funnel.

Retention 158

Retention eCommerce Customer Artificial Inteligence 158

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. The truth is less clear cut, especially for marketers. Craft marketing materials that resonate with multiple stakeholders. Using someone’s preferred learning style increases knowledge retention. They didn’t. ).

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Women Entrepreneurs Can

MARCH 13, 2024

It also helps businesses stand out in a saturated market by rewarding their best customers and increasing repeat business. You can then send them personalized communications and marketing campaigns, including promotions on purchased items and rewards they’re eligible for.

Programming 52

Programming Retention Software Review Social Media 52

Duct Tape Marketing

MARCH 8, 2022

4 Steps To Create A Perfect Marketing Strategy written by John Jantsch read more at Duct Tape Marketing. It is harder than ever to decide the right direction for your marketing. You can use this article to help you create a clear marketing message, direction, and plan. Well, that is not at all true, at least not anymore.

Marketing 92

Marketing Software Review Technical Review Retention 92

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 105

Retention Customer Developer Programming 105

The Startup Magazine

SEPTEMBER 20, 2021

When you launch a startup , your focus is on generating leads and converting as many of these leads into sales as possible. Customer retention is a key driver to your success as a startup. Here are some key things you can do to improve customer retention levels in your business and grow your startup in turn. Source: Pixabay.

Retention 153

Retention Customer Startup Programming 153

ConversionXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. Increased demand brings challengers looking to benefit from the developing market. Image source.

Product 102

Product Marketing Social Media Channel 102

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Market share. Brand tracking is how you measure if those efforts are paying off.

Metrics 157

Metrics Marketing Campaign Audience 157

Mike Michalowicz

NOVEMBER 9, 2023

When I started my first business I think I was pretty focused on the numbers end of things – the cash flow, sales, marketing, more marketing, quarterly goals, budgeting – you get the gist. How Reciprocity Results in Employee Retention appeared first on Mike Michalowicz. You’re the owner of your business.

Retention 112

Retention Employee Community Salary 112

ConversionXL

APRIL 7, 2021

Account-based marketing plays a critical role in the growth of many businesses across a variety of industries. However, many marketers often rely on ABM when it may not be the best fit. In addition, what worked for account-based marketing even just a few months ago, may not be the most optimal strategy for marketing today.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. Yet, in 2021, Shopify posted record sales, growing 113% year-over-year and doubling in brand value to $828 million. When they’re in the market, they’ll remember you. Image source. Image source.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

The Startup Magazine

JANUARY 16, 2024

Marked by their brevity and exclusivity, limited-time offers and flash sales are time-sensitive promotions that create a sense of urgency and excitement among customers. Here are strategies that will enable you to use them to effectively boost your sales and promote your enterprise’s brand and offerings.

Flash 147

Flash Sales Campaign Social Media 147

View from Seed

NOVEMBER 18, 2020

Sales and marketing has been 30%+ basically forever, though undoubtedly Airbnb has enough brand recognition and loyal customers that if you turned off marketing spend then revenue would drop but not to zero. Uber is an $85B+ market cap company today but is essentially flat to its IPO price and late private round valuations.

North America 401

North America IPO Prospectus Europe 401

YoungUpstarts

JUNE 7, 2013

When you start a new business or have been trading for some time and are looking for new sources for sales, it can be hard to work out where you can move your attentions to next. Face-to-Face Sales. As a professional business you’ll have defined a target market. Repeat sales are integral to business success.

Sales 133

Sales Software Review Social Media Technical Review 133

Up and Running

FEBRUARY 18, 2021

It’s not enough that your business has product/market fit. Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). Launched at the start of 2018, our affiliate program has been an integral part of our marketing strategy ever since.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges. Consideration.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. By meeting buyers’ post-purchase needs , you’ll improve customer retention. Google ads).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Duct Tape Marketing

FEBRUARY 2, 2023

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. Key Takeaway: Mark Schaefer argues that brand communities are the future of marketing strategy.

Community 83

Community Marketing Audience Networking 83

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

Artificial Inteligence 89

Artificial Inteligence Marketing Cofounder SMS 89

Duct Tape Marketing

OCTOBER 3, 2018

Transcript of Why Sales and Marketing Need Each Other written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Marketing has never needed sales more and frankly, sales people have never needed marketing more than they do today. So what’s your definition of sales enablement?

Sales 57

Sales Marketing Kansas City Kansas 57

Up and Running

SEPTEMBER 14, 2021

Sales is all about how to get more customers, and relationship funnels prioritize establishing a genuine connection with your customers. Relationship funnel vs. sales funnel — What’s the difference? It’s easy to confuse relationship funnels with traditional sales or marketing funnels, however, they differ significantly.

Sales 152

Sales Audience Social Media Email 152

Women Entrepreneurs Can

DECEMBER 4, 2019

While sales funnels are far from being a new concept, adapting them to suit an online economy is relatively recent. Having an in-depth understanding of how the blog sales funnel works can help you increase your reach and monetize your website. The blog sales funnel follows the traditional sales funnel format with a few modern twists.

Sales 52

Sales Retention Social Media SEO 52

ConversionXL

JANUARY 26, 2017

A common mistake ecommerce store owners make is accepting the sale as the end-goal. Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. Here’s the data… Image Source. Image Source.

Retention 48

Retention Email eCommerce Software Review 48

Guy Nirpaz

DECEMBER 15, 2011

In my last “Top 10″ series for this week, I chose to review another Jeff Bennet’s article: Top 10 Things We Have Learned about Client Retention. Client retention is a critical component to any organization, especially for subscription based revenue model organizations.

Retention 60

Retention Software Review Technical Review Revenue 60