Matching Metrics Revenue Salary 
Startup Professionals Musings
MAY 14, 2023
Cash flow is a basic survival metric for every startup. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues. Desperate entrepreneurs lose their leverage and die young.
Startup Professionals Musings
AUGUST 19, 2020
Cash flow is a basic survival metric for every startup. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues. Desperate entrepreneurs lose their leverage and die young.
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Startup Professionals Musings
SEPTEMBER 29, 2018
Cash flow is a basic survival metric for every startup. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues. Desperate entrepreneurs lose their leverage and die young.
Startup Professionals Musings
OCTOBER 5, 2014
Cashflow is a basic survival metric for every startup. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues. Desperate entrepreneurs lose their leverage and die young.
Occam's Razor
SEPTEMBER 24, 2012
FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. Metrics are a problem.
Startup Professionals Musings
SEPTEMBER 14, 2016
Cash flow is a basic survival metric for every startup. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues. Desperate entrepreneurs lose their leverage and die young.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 23, 2016
That last bit should sound familiar if you follow theories of Startup Laws & Metrics. When “growth rate” becomes the only important metric for company “fitness,” other metrics are left unsolved. “Profitability” is perhaps the most-talked-about example of a metric left unsolved.
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