www.jonsamsel.com

MAY 12, 2011

Jon Samsel Social media, SEO, marketing and writing Home Bio Books Portfolio Login A Framework for Web Analytics On May 10, 2011, Heardable’s CEO, Jon Samsel, was asked to speak at the Jamba Juice Digital Marketing Summit in Emeryville, California.

Framework 40

Framework Analytics Web RSS 40

Occam's Razor

MARCH 23, 2021

Paid Media. Owned Media. The Minerva Check is a collection of media plan minimums required for success. Throw everything in there, and out comes a list of things that every media plan has to meet to be greenlit. The benchmark for the beautiful metric AVOC is 15.3%. Customer Service. Data Warehousing. Ad unit types.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. A FB ad targeted at one person (my wife) - Gabriel Weinberg , May 14, 2010 The other day I gave a presentation with Steve Welch on the use of social media in politics. it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.)

Fractional CTO 248

Fractional CTO Startup Venture Capital Cofounder 248

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

YoungUpstarts

APRIL 3, 2015

These include making deposits, transferring funds, paying bills and managing stock portfolios. Online calculators provide instant loan estimates, loan applications can be completed and submitted in a matter of minutes, and sophisticated web-based technology helps accelerate the credit decision process. Small Business Loan Overview.

Small Business 100

Small Business Technical Review Technology United States 100

Haystack

DECEMBER 29, 2018

As more investors have more touch points with a “Softbank round” in their portfolio, a picture emerges — rounds here often take a long time to close. Also during this time, the underlying metrics in that business can change positively, potentially trapping companies to accept the initially-agreed upon valuation.

Technical Review 165

Technical Review Venture Capital Russia China 165

ReadWriteStart

JULY 18, 2011

Years later Clavier's name now comes up all the time when one of his portfolio companies finds success; his exits include Mint, Tapulous, and UserPlane, other investments include Mashery (a ReadWriteWeb sponsor), Rapleaf, Fitbit, bitly, GroupOn, Twitter and many more. The next stage is seed funding, and you should raise $500k-$1.5m

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

Occam's Razor

JANUARY 2, 2013

But it turns out Google Analytics, just like SiteCatalyst, WebTrends, and other web analytics tools, already has plenty of pretty valuable deeply insightful stuff in it. But in case you want to win big rather than just win, I encourage to read the six tips outlined in this post: The Biggest Mistake Web Analysts Make… And How To Avoid It!

Analytics 159

Analytics Search Campaign eCommerce 159

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Portfolio. (3). SaaS business metrics: why are they different? Friday, March 23, 2007.

Software Review 48

Software Review Viral Media Marketing 48

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. And of course our Acquisition, Behavior, Outcome metrics. See Page Value there? Here's an example.

Search 154

Search SEO Analytics Engineer 154

Austin Startup

FEBRUARY 1, 2018

Creating and showing constant momentum through personal portfolio projects and volunteering is a powerful means of landing a new job as a product manager, especially if one has never officially held the professional title “Product Manager.” Other key questions he looks to answer: What metrics did they track to define success?

Management 85

Management Product Technical Review Software Review 85

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The web rocks!]. For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. To not have it as an active part of your marketing portfolio is sub-optimal. I dare say even more than Search (and without a shred of doubt, more than Social Media). You must use metrics that are unique to the medium. Outcomes.

Metrics 137

Metrics Campaign Email Marketing 137

The Next Web

SEPTEMBER 13, 2013

He is currently CEO of Bubbly , a social media startup backed by Sequoia Capital, SingTel Innov8, and JAFCO. Valuations are based more on typical later-stage type of metrics. Talking to their current portfolio companies usually provides little insight into the downside of working with them.

Asia 132

Asia Silicon Valley India Term Sheet 132

Cracking the Code

OCTOBER 8, 2009

He thinks as far as he offers an ERP on a monthly basis with a web interface, then he's offering cloud computing. Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Labels: SaaS , software , Venture Capital. 1 comment: 3DX. Post a Comment. Newer Post. Older Post.

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

K9 Ventures

JULY 5, 2011

I’m pleased to announce that K9 Ventures’ portfolio company BackType (@ BackType ) has been acquired by Twitter. By 2010 BackType had morphed into a company that was starting to provide “social media metrics.” They would provide measurement and metrics around the impact of social media efforts.

Social Media 90

Social Media API United States Metrics 90

crowdSPRING Blog

MAY 23, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 3 Key PPC Metrics Are Lying To You. 30 Inspiringly Beautiful Web Designs | 1stwebdesigner – crowdspring.co/1iGl0Sr. Find Out How – crowdspring.co/1j0S8nO.

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

JANUARY 11, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Most Important Marketing Metrics – Duct Tape Marketing – [link]. The Most Important Marketing Metrics – Duct Tape Marketing – [link].

Social Media 101

Social Media Small Business Design Media 101

Haystack

DECEMBER 26, 2018

With high levels of public market volatility — the first we’ve seen in the age of social media and true real-time information — it feels like everyone and their grandmom is expecting a downturn. All the do’s and don’ts of starting up a newco are listed online, ad nauseam, on countless forums across the web.

IPO 76

IPO Private Equity Valuation Acquisition 76

www.readwriteweb.com

MARCH 7, 2011

Instead of investors holding onto proprietary connections and introductions for their portfolio companies, these relationships are being displaced by the dominate social networks ( Facebook , Linkedin , Quora ). Most indices are cap-weighted - more in line with a concentrated portfolio (i.e. startupcto

Technical Review 50

Technical Review Due Diligence Startup Angel Investor 50

crowdSPRING Blog

APRIL 24, 2015

We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Why Revenue Isn’t the Most Important Financial Metric for Startups buff.ly/1DhyQo4. Three Donor Retention Strategies for Social Media bit.ly/1F7JNi7.

Small Business 48

Small Business Design Social Media Startup 48

Cracking the Code

JUNE 23, 2008

In addition, Cardo got a lot of press for this initiative - so, overall great PR at minimal cost and this shows how web 2.0 Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. technologies are starting to change the way companies market their products. anecdotes. (13).

Software Review 48

Software Review Technical Review Viral Europe 48

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). You can even get great first-step guidance about how to rebalance your portfolio from that last column.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. If you want to win on the web, you have to do both Own and Rent really well.

Metrics 155

Metrics Marketing Analytics Channel 155

crowdSPRING Blog

JUNE 5, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! How to Create Social Media Images That Connect With Your Audience socialmediaexaminer.com/how-to-create-. audio/draft/ro…. 1EadN7z. .

Small Business 48

Small Business Design Social Media Nepal 48

Occam's Razor

AUGUST 13, 2012

Web Analytics tools in the market are not the answer (especially across multi-channel and multi-devices). That means: All of these metrics are off. Yet at the end of all that money and all that love, they struggle to make even a single decision about shifting media spend (from Facebook to Email or Google to Bing or whatever).

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. For additional inspiration seek our media-mix modeling techniques.

Analytics 131

Analytics Marketing Campaign Metrics 131

Cracking the Code

JANUARY 28, 2008

Overall, I spent about 1/3 of my time looking at Web 2.0 " Become.com is a search engine designed to help consumers searching for products on the web. William Smith -- Overview of Become.com [link] Become.com is a comparison search engine designed to help consumers doing product research on the web. Portfolio. (3).

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. At this point you'll be a little confused about some metric or the other. Awesome, right? That's ok.

Analytics 60

Analytics Metrics eCommerce PPC 60

Cracking the Code

FEBRUARY 12, 2007

Labels: internet , Portfolio. Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Posted by Philippe Botteri. at 8:53 PM. Anonymous said. internet.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Cracking the Code

DECEMBER 28, 2006

Foo Casts: Podcasts from OReilly & Friends : A 30mn peak into the Web 2.0 Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. More consumer oriented than WSJ - a nice complement. Recent interviews include Jack Ma, Eric Schmidt and Jeff Bezos. anecdotes. (13).

Software Review 48

Software Review Technical Review Technology San Francisco 48

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. I believe it has to do with choosing the wrong success metrics.

Framework 163

Framework Marketing Metrics Audience 163