Steve Blank

OCTOBER 15, 2020

Some of the readings for this class session included: Brookings webinar moderated by Michael O’Hanlon with Christian Brose, Mara Karlin and Frank Rose , The New Revolution in Military Affairs: War’s Sci-Fi Future. He was also responsible for leading the production, negotiation, and passage of the 2016-19 National Defense Authorization Acts.

Technical Review 361

Technical Review Artificial Inteligence Technology United States 361

Startup Professionals Musings

DECEMBER 7, 2022

Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned.

Startup 335

Startup Social Media Metrics Viral 335

Up and Running

AUGUST 26, 2020

Continue to provide product availability updates when possible so they are aware of what is in stock and what will be available in the near future. While it is not an ideal time to promote your products, there are many other types of content that will engage your followers. Offer content that reflects their new lifestyle routines.

Marketing 171

Marketing Audience eCommerce Social Media 171

Hearpreneur

JANUARY 19, 2022

Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. This lets us know how important our products and expertise in natural skin care are for people all over the world! 11- Paying attention to metrics. Instead, you should monitor metrics for the whole sector.

Entrepreneur 114

Entrepreneur Metrics Technical Review North America 114

The Startup Magazine

MARCH 24, 2024

It is a quantified metric that focuses on the speed of turning prospects into customers. This means you’d create case studies, conduct webinars, and craft product comparisons to move mid-funnel prospects closer to a decision. For example, visiting a specific product page may act as a trigger to send personalized emails.

B2B 126

B2B Forecast Entrepreneur Analytics 126

View from Seed

MARCH 3, 2015

Ellie Mirman: When I came in, Mike [Volpe, HubSpot’s CMO] had a to-do list of the things he wanted us to do, the top one being to start a webinar series. Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Startup Lessons Learned

OCTOBER 5, 2008

Lessons Learned by Eric Ries Sunday, October 5, 2008 The product managers lament Life is not easy when youre working in an old-fashioned waterfall development process, no matter what role you play. I met one recently that is working on a really innovative product, and the stories I heard from their development team made me want to cringe.

San Francisco 158

San Francisco Management Software Review Product 158

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. This post focuses on deployment rather than production, but here are high-level takeaways from those posts: Quality = attention span. LinkedIn video ads: tech specs, targeting, metrics, and cost.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

SEPTEMBER 28, 2012

Maybe it’s time to sign up for a few free Webinars, or even invest in an expert consultant in this area. Define relevant metrics and measure. Successful people don’t wait for their kids to teach them about new technologies, or wait to be the last one on the block to try new things. How could you be too busy to work on these things?

Social Media 289

Social Media Small Business Media Technical Review 289

Startup Professionals Musings

MARCH 9, 2020

Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned.

Social Media 329

Social Media Metrics Viral Channel 329

The Startup Magazine

SEPTEMBER 4, 2023

Digital Platforms: Webinars, live streams, or dedicated landing pages can be effective for online launches. Collaborative content or product reviews can offer authenticity and wider visibility. Collaborative content or product reviews can offer authenticity and wider visibility. Assess and Iterate: Analyze launch metrics.

Campaign 136

Campaign Audience Social Media Hosting 136

Duct Tape Marketing

JANUARY 4, 2024

Uncover diversified monetization strategies, including advertising, consulting, and info products, ensuring a sustainable and profitable newsletter business. Learn crucial metrics for success, from open rates to the quality of subscribers. 15:09] What are some of the metrics that showcase success in Newsletter writing? [17:17]

Revenue 79

Revenue Advertising Email ChatGPT 79

Up and Running

APRIL 30, 2014

Welcome to episode four of #TrackThis, my recurring webinar series with Matt Rissell, CEO of TSheets ! Happy employees are more productive, and they’ll make your company better. It’s about, for instance, next Friday, an employee trivia night, or a movie afternoon when we celebrate an anniversary of a product.

Software Review 88

Software Review Oregon Retention Employee 88

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action. What is your customer looking to achieve?

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

MAY 19, 2020

If, instead, you’re focused on increasing total leads, marketing qualified leads (MQLs), or sales qualified leads (SQLs) , your efforts should support the Evaluation stage, with content types such as: Gated case studies; Gated whitepapers; Gated lead magnets; Content upgrades; Webinars; Explainer videos. Show your work.

Differentiation 129

Differentiation Sales Email Metrics 129

Startup Lessons Learned

APRIL 26, 2009

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. We didnt think wed able to compete with that.

Product Development 88

Product Development Developer San Francisco Product 88

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. So I’m going to keep going here, “Pre-purchase, the traffic and content metrics.”

Metrics 84

Metrics Startup Churn Rate Forecast 84

YoungUpstarts

SEPTEMBER 10, 2018

Follow them on Twitter and/or other forms of social media, in order to find out about Q&A webinars they host or to contact them directly. More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists.

Programming 124

Programming Chile B2B B2C 124

Startup Lessons Learned

APRIL 26, 2010

Lessons Learned by Eric Ries Monday, April 26, 2010 Lean Enterprise Institute webinar, April 28 I can barely write, as Im still recovering from the amazing but overwhelming Startup Lessons Learned conference last Friday (great summary here ). Want to learn more about lean startups? Details are below.

Lean 113

Lean San Francisco Continuous Deployment DC 113

ConversionXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Demand generation is an umbrella term that covers any activity intended to create awareness for and interest in a product or service. Lead generation is about capturing demand.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

crowdSPRING Blog

JANUARY 28, 2019

Marketing Profs is an educational marketing website featuring articles, online courses, webinars, and tutorials. Their marketing content features articles on marketing to millennials, email marketing, social media marketing, branding, SEO and organic marketing, metrics and analysis, and the list goes on. Marketing Profs.

Small Business 106

Small Business Marketing Social Media SEO 106

Duct Tape Marketing

AUGUST 8, 2017

How to Use Webinars for Every Stage of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. Simply put, webinars (online meetings) are a convenient form of content that gives you the ability to create “one to many” engagements. Tips and Tools for Greater Productivity. Build trust.

Customer 45

Customer PPC Hosting Audience 45

Duct Tape Marketing

MAY 18, 2023

14:58] What are some of the metrics that show you’re doing things right? [17:02] 21:34] How has AI impacted content production? And then inside that video, you know, I make a call to action, you know, for a service or a product Yeah. HubSpot CRM is easy for everyone to use on day one, and it helps teams be more productive.

ChatGPT 92

ChatGPT Advertising Email Viral 92

Startup Lessons Learned

JUNE 2, 2010

Five Whys has its origins in the Toyota Production System. And yet the key to startup speed is to maintain a disciplined approach to testing and evaluating new products, features, and ideas. Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Speed up or slow down?

Technical Review 132

Technical Review San Francisco Lean Continuous Deployment 132

Duct Tape Marketing

AUGUST 23, 2023

There's a purpose behind it, and I think if you have a great purpose that goes beyond your product or service, you'll build an everlasting sustainable community. And then when that community creates impact or products or whatever it is, it becomes a movement. It's as simple as that, and that is what metrics are to me.

Community 54

Community Kuwait Cofounder Bootstrapping 54

Up and Running

MAY 28, 2015

We’re looking at our lean business planning is about strategy, tactics, concrete specifics including milestones, metrics, tasks and schedule, and essential numbers to run a business, all of which lead to managing cash flow. You see pricing, product … Sabrina: Sorry. This will be context specific. Investors love traction.

Lean 60

Lean Business Plan Video Software Review 60

Startup Lessons Learned

APRIL 4, 2010

▼ April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 . ► May (3) Thank you Philosophy Helps Start-Ups Move Faster (WSJ on the. Expo SF (May.

Agile 99

Agile Software Review San Francisco Continuous Deployment 99

Startup Lessons Learned

FEBRUARY 8, 2010

Lessons Learned by Eric Ries Monday, February 8, 2010 Beware of Vanity Metrics (for Harvard Business Review) The next article in my series on entrepreneurship for Harvard Business Review is live today. Once again, we revisit the topic of Actionable metrics and their nemesis: Vanity metrics. Remember "metrics are people, too."

Metrics 121

Metrics San Francisco Lean Continuous Deployment 121

Women Entrepreneurs Can

AUGUST 8, 2023

Here, prospects are introduced to your brand and learn about the products or services you offer. Identifying ROI Metrics for Each Funnel Stage To maximize ROI with the marketing funnel, it’s essential to measure the right metrics at each stage. Increased website traffic indicates growing brand awareness.

Marketing 52

Marketing Metrics Lead Generation Social Media 52

Startup Lessons Learned

MARCH 25, 2010

This is the first post that moves into making specific process recommendations for product development. Everyone was in the flow; the team was hyper-productive. In many cases, they did the impossible, building a new product faster, cheaper, and better than anyone could have predicted.

Software Review 141

Software Review San Francisco Lean Continuous Deployment 141

Duct Tape Marketing

APRIL 25, 2013

The technology, metrics, measurements, testing, and goals are the science part of it while the creative campaigns and intuitive ideas are a critical part of the art of inbound marketing. You may feel like you’re not doing enough but if your metrics show that you are on track with your goals, relax! for the day, week, or month?

Marketing 70

Marketing Indianapolis Technical Review Social Media 70

ConversionXL

NOVEMBER 3, 2016

So instead of simply increasing the volume of leads on a landing page, you’re suddenly also supposed to factor in quality of leads, lifetime value, sales productivity, etc. So, you have lots and lots of products and that brings complexity. What Are Your Goals, and What Are Your Metrics? Whitepapers are a classic.

B2B 48

B2B Conversion B2C Sales Cycle 48

The Startup Magazine

OCTOBER 5, 2020

You are essentially cultivating a desire for your products and services. Resources like white papers, blog posts, webinars, etc. Big metrics, like cost-per-lead and overall conversion rate, are important in lead generation. But it’s equally crucial to account for other metrics and data-types as well.

Customer 90

Customer Lead Generation Early Stage Social Media 90

Guy Nirpaz

AUGUST 10, 2011

This week, we’ll discuss how those metrics can be used to actually improve your company’s trial conversions. Trial conversion comes from multiple business processes: from sales, to marketing, to the product itself. But the key metric they should use to determine if they are making progress is conversion rate.

Metrics 66

Metrics Conversion Acquisition Sales 66

ConversionXL

FEBRUARY 3, 2022

The first distinction between traditional and growth marketing models is that traditional marketing, which is often product-focused, is oriented toward top-of-funnel efforts. Traditional marketers work to build awareness and emotional connections to product and brand. What are “pirate metrics?”. How do people discover you?

Framework 102

Framework Marketing Acquisition Retention 102