Retention Optimization: How to Increase the Value of a Conversion
ConversionXL
OCTOBER 12, 2015
Well, it’s retention. (No, Consider that 40% of an ecommerce store’s revenue is created by 8% of its customers and that 82% of companies agree that retention is cheaper than acquisition. If retention (a long-term relationship) is your focus, your funnel can be optimized to encourage people to convert again and again. Tweet It!].
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