What did they do before you came along?
A Smart Bear: Startups and Marketing for Geeks
JANUARY 10, 2011
Photoshop was originally targeted at serious photographers — not people with point-and-click cameras and shake-to-develop film but the people with buckets of chemicals and blacked-out windows. They’re either developing their own film or they’re serial killers. Our marketing and sales pitch shifted right along with it.
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