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How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

The online reputation of your business is important for finding new clients and keeping your existing ones. However, even if you do nothing wrong, your reputation can suffer from a multitude of negative content issues published by third parties. The importance of your business’s online reputation.

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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

Your ecommerce checkout flow is where the money is at. Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes. An ecommerce site that I analyzed recently had a payment page in which 84.7% An ecommerce site that I analyzed recently had a payment page in which 84.7%

eCommerce 115
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Optimize for Branded Search to Create a More Effective Sales Funnel

ConversionXL

Ranking for those competitive keywords and optimizing your landing pages for conversions is undoubtedly an effective way to grow your traffic and increase sales. But what if I told you there’s something other than your site you should be optimizing that so many marketers miss? What is branded search?

Search 157
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How to Design an Ecommerce Checkout Flow That Converts

ConversionXL

Any small increase in this step usually has a direct impact on how much more money your site makes. Example: An Ecommerce site that I analyzed recently had a payment page where 84.71% of the traffic proceeded to buy. Specific tactics depend on your site, but the principles for coming up with the answer are universal.

eCommerce 133
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Struggling to Name Your Product? Here’s How We Did It

Up and Running

Editor’s note: We’re launching a new product, and we want to take you along for the ride. As we’ve been working on our new product that helps teams manage shared email inboxes, we’ve had struggles coming up with a name. Here’s the structure that we used to come up with our new product name.

Naming 82
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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

Want to know how to deal a serious blow to your landing page conversions? Have it look different from the ad they saw before landing on the page, and have it contain different words. There needs to be “scent” The ad they see or the email they read needs to smell like the landing page they land on. They match!

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The 6 Most Common Mistakes That Inexperienced Amazon Sellers Make

Women Entrepreneurs Can

Although listing on Amazon increases your reach, it does not automatically increase your sales. This is simply because they don’t understand the basics and best practices of selling products on Amazon. Choosing the wrong type of account might cost you time and even more money. This can lead to permanent suspension.