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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. And what about picking a name that’s available as a domain? Search is the way most people wind up finding us anyhow.

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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.

Search 154
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How to Make Product Pages That Sell

Up and Running

That’s why you need to make sure that your product descriptions pop up higher in the search rankings. Writing a good product description so that a search engine can find it is a subset of a larger discipline called search engine optimization, or SEO. That helps search engines identify the product properly.

Product 101
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The 5 Biggest Turn-Offs On A Company Website

YoungUpstarts

In addition, companies can boost usability with features like breadcrumb navigation and search with auto suggest, which keeps visitors on the right track if they do start to stray. Failing to concisely communicate what your website is about to your audience is a major turnoff. Labeling and clear messaging.

Mobile 100
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3 Tips For Growing An e-Commerce Business Fast 

YoungUpstarts

By clarifying your online target audience, you will be able to determine what channels you can use to reach them and the type of adverts to run. Millennials would be a good target audience if you are selling trendy accessories. Identify keywords and check how they rank on search engines. For example.

Channel 113
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How Hashtags Can Supercharge Small Business Marketing

YoungUpstarts

Hashtag marketing is the practice of using hashtags strategically to help your content reach your intended audience. And different types of hashtags reach different audiences – accomplishing different goals for your business. Start by searching what hashtags your competitors and industry influencers are using.